BAAL, Belgium (BRAIN) — Trek Bicycle is sponsoring cyclocross world champion Sven Nys' team, Crelan AA Drink, starting New Year's Day. Nys is a two-time world champion, six-time World Cup overall winner and eight-time Belgium national champion.
Trek is taking over team sponsorship from Colnago, which has sponsored Nys for his entire professional career. The announcement Monday was of little surprise to the cyclocross community; the Belgium newspaper Nieuwsblad reported the deal in August.
Trek also sponsors World Cup champion Katie Compton, who races for the Trek Cyclocross Collective team. Compton and Nys will both attend a news conference to unveil new Trek cyclocross models on New Year's Day at the GP Sven Nys race in Baal, Belgium.
Matt Shriver of Trek's Race Shop has been at the forefront of Trek's strong move into cyclocross in recent season. He said signing Nys is another step in the brand's commitment to the sport. "When we really dedicated ourselves to cyclocross a few years back, we had a strategy to support racing with the full commitment of our product development team and partner with some of the biggest names in the sport," Shriver said. "This move in particular is a huge step for us, and one that we are really excited to take."