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POC, Volvo work in tandem to improve rider safety

Published January 9, 2014

STOCKHOLM (BRAIN) — Engineers and product designers from Swedish helmet brand POC and Volvo Car Group are working together on products that will improve rider safety, according to a press release issued Thursday.

The companies said their collaboration will improve the interactions between cyclists and motorists. POC’s upcoming AVIP road cycling product line is designed to increase the visibility of cyclists and Volvo is developing technology that will notify both the cyclists and the driver of each other’s presence. The first results will be presented during the second half of 2014.

“With POC’s mission of doing the best we can to possibly save lives and reduce the consequences of accidents for gravity sports athletes and cyclists, it's a treasure to interact on cycling safety together with Volvo Cars,” said Stefan Ytterborn, POC founder and CEO. “They have the vision, competence and experience and have been leading the development within road safety for more than 80 years.”

“Communication with cyclists around the car is a possible extension of our Pedestrian and Cyclist Detection technology,” said Jan Ivarsson, senior manager, Safety Strategy and Requirements at Volvo Car Group. “Providing the cyclist with a confirmation that he or she is seen by the vehicle can make interaction between cars and cyclists smoother and safer in urban areas.”

POC’s line includes helmets, body armor, goggles, eyewear, gloves and apparel. POC also has a retail store in Chamonix, France.

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