CHICAGO (BRAIN) — SRAM has hired pro racer Alex Rafferty as its new European MTB public relations coordinator.
Rafferty will be based in Schweinfurt, Germany and work with SRAM's global MTB PR team in promoting all of SRAM's mountain bike brands: SRAM, RockShox, Avid, TRUVATIV and Quarq.
"As a pro racer and skills coach I know how important it is for any rider to have total trust in their equipment. My new role with SRAM is the perfect way to translate my passion for riding into representing the best MTB products in the world as part of a truly legendary team. From what I've seen and ridden already it's going to be an incredible year for all of our brands and I can't wait to share it with you," Rafferty said.