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Rotor sets up new North American headquarters

Published April 14, 2014

MADRID, Spain (BRAIN) — Rotor Bike Components has boosted its North American presence by establishing a new U.S.-based headquarters in San Leandro, Calif. Headed by Javier Briales and Arthur Espos with support from Kendall Young, director of North American sales, and Rotor research specialist Christie O'Hara, the new location will manage distribution, warranties, customer service and public relations/marketing for North America.

Phillip Lucas — who had been with Rotor for more than eight years, most recently as U.S. brand manager based in Boulder, Colo. — has left the company. One of his chief responsibilities had been launching a multichannel distribution model for Rotor in the States.

"We've had a North American presence since 2005, thanks largely to a reliable network of distributors," said Briales, "but we wanted to improve service to them by offering direct support through a local subsidiary. By creating a space that's distinctly Rotor, we can help our partners promote Rotor's innovative technologies to our increasingly loyal Canadian and U.S. markets."

The company’s products are now available dealer direct from the California office as well as from four U.S. distributors: QBP, BTI, Security Bicycle Accessories and Qarv Imports (the Colorado Springs, Colo., distributor formerly known as Rotor Bikes USA).

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