CHICAGO (BRAIN) — Robert Priest, director of OE sales and dealer marketing for SRAM Europe, will leave the company in early June. In an announcement about his departure, SRAM said Priest made the decision to leave to focus on treatment for a declining kidney condition.
Priest was director of European OEM sales and dealer marketing since 2008. He led the establishment of SRAM’s Dealer Service Direct programs across Germany, France, Benelux, the U.K. and Nordic regions. Prior to that role, Priest led SRAM’s global aftermarket sales for seven years, during which time he tripled sales. Priest started at SRAM in 1995 as a market manager in the U.K. responsible for OE and aftermarket sales.
“SRAM is grateful for the almost 20 years of committed service from Robert,” said SRAM president Stan Day. “He brought a skill set of strong market analytics, and management discipline to many successful roles here. He led teams that delivered substantial growth in both our aftermarket and, more recently, OE business. He will be greatly missed. The SRAM door will remain open for him when he puts this health issue behind.”
John Nedeau, SRAM’s vice president of OE sales, will temporarily take over Priest’s responsibilities.