KETCHUM, Idaho (BRAIN) — Hotlines UK is the first U.K. distributor for the U.S. clothing brand Club Ride. Hotlines will feature Club Ride clothing during its Hotlines UK bike launch this week at Whittlebury Hall in London.
"We are excited to enter the U.K. market for the coming season," said Scott Montgomery, Club Ride's CEO. "Cycling has grown in the U.K. and we believe our casual-performance apparel will enable more people to look and feel better on and off the bike. Our goal is to improve the cycling experience for all with comfortable apparel."
Hotlines UK will offer a full selection of the brand's 2015 Spring-Summer collection.
Martin Astley, Hotlines' marketing manager, said, "It's great to bring something new and different to the market. A range of clothing that looks good on and off the bike, but also has highly technical design makes a lot of sense. There are a lot of riders out there that have a need for technical cycling kit they can wear at work, to the shops or in the bar. Club Ride is just what they are looking for."