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Mavic sales up 16% in final months of 2014

Published February 17, 2015

HELSINKI (BRAIN) — Mavic’s worldwide sales were up 16 percent in the final months of 2014, capping an 8 percent increase for the year in Amer Sports’ cycling division.

Sales in Amer’s cycling division — entirely through the Mavic brand — totaled 36 million euros in the final quarter and 138.5 million euros for the year, up from 30.8 million and 128.2 million, respectively, in the previous year. The sales increase comes after a decline in 2013, when Mavic sales fell 3 percent from its 2012 total of 34 million euros.

The company said cycling equipment (rims, wheels and tires) made up 80 percent of Mavic’s net sales last year, while apparel, helmets, shoes and pedals accounted for 20 percent. This is a slight change from 2013, when the company reported equipment made up 79 percent of sales and softgoods accounted for 21 percent.

European sales are 73 percent of Mavic’s business, followed by 15 percent in the Asia-Pacific and 12 percent in the Americas. This is a slight shift from 2013, when Europe was 70 percent, followed by the Americas and Asia Pacific markets, which each contributed 15 percent.

Overall, Finland-based Amer reported net sales of 2.2 billion euros in 2014, a 6 percent increase over the prior year. President and CEO Heikki Takala said the key drivers were apparel and footwear, business-to-consumer sales and sales to China. 

“Overall, we can be encouraged by our progress, as our strategies and execution are delivering results. We do expect the challenging market conditions to persist in 2015, with adverse impact from the late and mild winter and on-going risks in Russia,” Takala said. 

Besides Mavic, Amer Sports’ brands include Salomon, Wilson, Atomic, Arc'teryx, and Suunto. The company’s stock is traded on NASDAQ's Helsinki exchange under the AMEAS symbol. Its stock performance is tracked on BRAIN's Industry Stocks page.

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