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Eurobike plans larger Media Days event

Published February 18, 2016

FRIEDRICHSHAFEN, Germany (BRAIN) — Eurobike organizers are planning an expanded second edition of its media event, which takes place June 28-30. As many as 30 bike manufacturers are expected to exhibit and meet with some 200 members of the global press in Kirchberg, Austria.

Last year, 19 companies owning 25 brands and more than 120 journalists took part in the pilot event.

“Our idea — to offer the bicycle industry and the trade press a new platform for testing the latest innovations well before the date of the actual leading industry fair — fell on very fertile soil,” said Eurobike department head Stefan Reisinger. “This year, the format is being further encouraged by increased commitment from more big names in the industry.”

New exhibitors include Rocky Mountain, Rose, Ritchey, Vivax Assist, Kross, Ridley and BMC Switzerland.

“For us, the access to international journalists is very interesting, especially at a point in the season when we’re all presenting our products,” said David Heine, BMC’s manager for global marketing.

Eurobike Media Days will offer journalists the opportunity to demo bikes on trails and road loops in the heart of the Austrian Alps.

Many bike companies in the past have hosted press at their own media events before Eurobike. Between April and July, editorial departments received invitations to as many as 30 different product presentations.

“Many trade journalists agree that it was just not affordable,” Eurobike said in its announcement. “For the bike manufacturers, as well, such events require great expense and personnel resources. The Eurobike Media Days are intended to consolidate the many individual presentations to showcase the latest innovations and trends in the bicycle industry for an exclusive circle of international media representatives in a real-world environment — in advance of Eurobike.”

Eurobike takes place Aug. 31 to Sept. 4.

More information about Media Days and Eurobike: www.eurobike-mediadays.com and www.eurobike-show.com.

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