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Pinarello pulls out of Eurobike

Published February 18, 2016

TREVISO, Italy (BRAIN) — Pinarello announced Thursday that it will not be exhibiting at Eurobike this year, choosing instead to attend smaller regional events and consumer shows.

“Eurobike is a very important event for the cycling world,” the company said in a letter. “However, in recent years the business strategies of Pinarello have changed radically. For several years now, we have favored direct involvement with our customers. In the coming years we plan to expand on this with the two annual events we host in Treviso and we will augment it with smaller regional events around the world.”

Pinarello will introduce its new model year products in May at the Giro D’Italia with Team Sky. In July it will exhibit at the La Pinarello Cycling Marathon, a three-day expo open to dealers. The company will also be exhibiting for the first time at PressCamp's June event in Park City, Utah. PressCamp is a four-day event that introduces brands and their products to attending media during one-on-one meetings in condos and demo rides on nearby trails and roads. 

Pinarello also plans to have a demo fleet with its new range of bikes that will begin its tour in the fall.

“We want to recognize and thank Eurobike for the important role it has played in our accomplishments in the marketplace,” the company said in the announcement.

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