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The Pickle Juice Company adds international distributors

Published November 3, 2016

MESQUITE, Texas (BRAIN) — Sports drink maker The Pickle Juice Company has added distribution in Central and South America and Australasia, including Australia, New Zealand, New Guinea and neighboring islands.

The distributors are offering the company's 100% Natural Pickle Juice Sport and 100% Natural Extra Strength Pickle Juice Shot.

"We are seeing a rapid growth in the number of consumers using Pickle Juice as a natural alternative to traditional sports drinks and as an effective remedy for both exercise-induced and nighttime muscle cramps," said Filip Keuppens, vice president of global sales & marketing for The Pickle Juice Company. "Now, we are excited to offer this solution to a wider audience by building relationships with key retailers, sports leagues and teams and distributors in the Central American and Australasian markets."

The Pickle Juice Company has recently partnered with Outdoor Sports and Nutrition, a large distribution company based in Mexico. Pickle Juice Australia is an independently operating division of The Pickle Juice Company with headquarters in Melbourne. Through developing a distribution partnership with Club Warehouse, Pickle Juice Australia is tracking to exceed initial growth expectations by 200 percent.

The company said its domestic growth has increased from annual rates of 28 percent to 65 percent, as a result of the company securing several sponsorship relationships with NFL, MLB, professional endurance sports teams and athletes, particularly in the cycling, ultra-running and triathlon communities.

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