TAIPEI, Taiwan (BRAIN) — Lazer Sport has appointed Jo McAleer as sales director for Lazer Sport NV. She started March 15 and will represent Lazer at next week's Taipei Cycle Show, along with Sean van Waes, Lazer Sport NV's CEO.
McAleer has 16 years of experience in the bike industry, most recently as international sales manager at MET SpA. Prior to this she held management positions on all sides of the business including retail at Alpine Bikes in Scotland, distribution at Zyro in the UK and Ridley Bikes in Belgium. She lives in Ghent and will work out of Lzer's headquarters in Antwerp.
Lazer Sport managing director Peter Steenwegen said, "We are extremely excited to add Jo in our team. With Jo's 100 percent focus on sales we are confident that we will reach our ambitious targets now, and in the future. Jo has always been high on our wanted list because of her incredible sales skills and right attitude to make Lazer the biggest head protection brand of the world."