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Taipei Cycle Show holds first-ever demo event

Published March 21, 2017

TAIPEI, Taiwan (BRAIN) – The Taipei Cycle Show kicked off a day earlier this year with an off-site demo — a first in the show's 30-year history. Held on Tuesday, March 21, the demo attracted 30 brands and a mix of retailers, buyers and consumers looking to try everything from e-bikes and folding bikes to dropper posts and groupsets.

The Taiwan External Trade Development Council (TAITRA) added the demo event to give show attendees a chance to try product at a more spacious venue, the Hua-Zhong Campsite in Taipei. Located on the Tamsui River, the park has bike paths and plenty of room to ride.

“Exhibitors and attendees have said for a long time that the show's on-site test track is too small, so we decided to try it out this year,” said Jasmine Wu, who manages public relations for Taipei Cycle.

While the demo was open to the public, Wu said the majority of attendees were buyers and retailers. TAITRA sent invites to about 800 bike shops in Taiwan.

The majority of the exhibitors were Taiwan-based companies, including KHS, Kind Shock and Tern, the latter of which shared a booth with its Taiwanese distributor, Sports Mania.

Known for its folding bikes, Tern showed two non-folding urban models it launched at Eurobike in 2016. The bikes are built around, depending on size, 650c and 700c wheels, and even though demand remains strongest for the company's folding bikes in Asia, the “bigger” bikes still attracted a lot of attention at the demo.

“Tern's sales are growing in Taiwan, but it's mostly for folders. They're better for our market and commuting here,” said Alex Chandra, who works as a customer service representative in Tern's Taipei office.

KS had its new carbon dropper post available for testing on some mountain bikes, and a couple of gravel and 'cross bikes were also outfitted with droppers — which caught a lot of attention from demo attendees. One Argon18 drop-bar model equipped with a 1-by drivetrain used the empty left-hand shift lever to actuate the dropper. This setup was clearly an aftermarket mod, but as the gravel trend grows, more OEs could start spec'cing their do-it-all models this way in the near future.

Taipei Cycle opens Wednesday, March 22 and runs through Saturday, March 25, at Nangang Exhibition Center in Taipei. Look for more coverage online this week and in the April 15 print issue of Bicycle Retailer

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