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TRP launches new G-Spec mountain bike brake line

Published March 22, 2017

TAIPEI, Taiwan (BRAIN) — There is perhaps no rider who can put a brake to the test better than a World Cup-level downhill racer. Looking to improve upon its Quadiem mountain disc brake system, TRP began working with reigning world champion downhiller Aaron Gwin, who helped the company improve its line of four-piston brakes.

But Gwin isn't just a sponsored rider running the brakes on his YT Industries DH steed — he has also become intimately involved in developing the final product. Gwin worked with TRP to make improvements to almost every part of the brake.

“Tektro and TRP have always been good at building a high-quality, high-tech brake, but we haven't been as good at fine-tuning it,” said Lance Larrabee, TRP's managing director. “So Aaron, and his mechanic, John Hall, helped us with those details. There are a lot of brands that have athletes who lend their name to a product, but Aaron has really become part of our product development team.”

TRP officially launched the new G-Spec sub-brand, which consists of two models, here at the Taipei Cycle Show. But the introduction isn't just about the product — it's the first step in a broader campaign that Larrabee hopes will help TRP plant a flag in the mountain bike market.

“We're really rebranding as a mountain bike brand. We brought on Shift Active Media, which has helped us understand the digital marketing world and has been a lot of help, and we've invested a lot of money to drive consumers into retailers in the U.S. — and to make sure people know Aaron is involved,” Larrabee said. “There is more to come, including showing the line to consumers for the first time at Sea Otter.”

The G-Spec models feature drilled lever blades designed by Aaron Gwin, composite-steel hybrid pistons for improved heat dissipation and tool-free reach adjust. The top-tier G-Spec Quadiem is made from polished, forged and anodized aluminum with titanium hardware, while the XC/Enduro G-Spec Slate has a different finish and uses steel hardware.

Larrabee said the G-Spec technologies would trickle down the TRP and Tektro lines, and he anticipates a growing demand for the more powerful four-piston brakes.

“With more plus-size models and e-MTBs on the market, it makes sense to use a more powerful brake. E-bikes are heavier and plus wheels have a greater rolling weight,” Larrabee said.

The G-Spec models will be available April 15.

While the company is focusing heavily on the mountain bike market, it still continues to improve its road models. It won an award at this year's Taipei Cycle Show for its new fully hydraulic TT Hydro brake, which features a modular grip system for TT bars. It uses a carbon lever blade and has inserts specific for Di2 and SRAM Blip shifters. It will be available at retail May 15.

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