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Herrmans signs Star Union as its China agent for e-bike components

Published March 24, 2017

HANGZHOU, China (BRAIN) — Herrmans has announced that China Star Union is now the brand's agent in China for e-bike components.

Headquartered in Hangzhou, China Star Union has five sales offices throughout China. The company is a leading supplier of controllers, throttles, and displays for e-bikes.

"Many of our European customers are currently off-shoring their e-bike production to China," said Ronny Hoglund, the bicycle business unit director at Herrmans. "This cooperation allows us to continue supplying our existing customers while seeking opportunities for future growth."

Herrmans manufacturers and supplies pedelec-specific lights, grips, chainguards and rim tape to European OEMs. It also makes EU-compliant reflectors. Herrmans has recently opened a sales office in Taichung, Taiwan, to manage a Taiwan warehouse that it opened in 2012.

"The Herrmans product line has a great synergy with our own range of ebike components," noted Susan Yang, bicycle sales manager at Star Union. "By representing Herrmans products in China, we provide a one-stop shop to Chinese e-bike assemblers."

 

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