SEATTLE (BRAIN) — Nuun and Company has reached a two-year agreement to sponsor and supply on-course hydration for the Prudential RideLondon, which claims to be the largest festival of cycling in the world.
The event is July 28-30 this year, and organizers expect 30,000 participants in the Prudential RideLondon Surrey 100 and 46 sportives.
Prudential RideLondon has a variety of cycling events including amateur rides and a pro road race on the same roads. Nuun will offer its Active effervescent tablets as single servings at the Prudential RideLondon Cycling Show prior to the event weekend and at four hubs on the routes of the sportives.
"The Nuun team is incredibly honored to support Prudential RideLondon," said Kevin Rutherford, president and CEO of Nuun. "We are on a mission to encourage everyone to move more and we look forward to celebrating with the 30,000 riders coming together through cycling."
Nuun is available in the U.K. across the sports specialty run and cycling channels including Evans, the official retail partner for Prudential RideLondon, together with natural food and select grocery retailers.
