Lynette has been at BRAIN since 2005, first as managing editor. Before joining the magazine, she was an editor and writer for another trade publishing house in Southern California for close to five years. In addition to road riding, she’s an avid scuba diver, a hobby that has allowed her to explore more remote and exotic parts of the world. A California native who graduated from the University of California at Irvine with an English degree, she currently resides in bike-friendly Long Beach with her husband, who recently took up cycling.
All articles by Lynette Carpiet
MORGAN HILL, CA (BRAIN) – Some 200 people gathered at Specialized’s headquarters in Morgan Hill, California, on Saturday night for the National Interscholastic Cycling Association’s annual awards.
ST. PAUL, MN (BRAIN) — Park Tool began moving into its new factory, warehouse and office building Sunday.
BOULDER, CO (BRAIN) – The Bikes Belong Coalition recently elected new executive board officers during a December meeting of its board of directors. Mike Mercuri, vice president of SRAM, has moved into the role of chairman of the board, a post previously held by Chris Fortune of Saris.
SANTA MONICA, CA (BRAIN) – Santa Monica’s Cynergy Cycles, a flagship concept store for Specialized, appears to be in transition as its owner and general manager Eric Woods recently left. Longtime store manager Jim Whitsett was let go before Woods’ departure, according to sources close to the matter.
CHICAGO, IL (BRAIN) — SRAM is adding to its marketing muscle with the hires of Elayna Caldwell and Chris Zigmont. Each will be making the move to Chicago as they take on their new roles next January.
SAN JUAN CAPISTRANO, CA (BRAIN) — Interbike is opening its door to the public next September, but just a crack. Organizers are testing the concept of a restricted consumer day where consumers would pay $50 in advance and register through local dealers before getting a badge as a retail VIP guest.
BOULDER, CO (BRAIN)—In announcing the hire of Jenn Dice, a longtime IMBA staffer and face for the trail advocacy group in Washington, D.C., Bikes Belong has set the wheels turning on a new initiative that it’s calling the Bohm Strategy Center.
PORTLAND, OR (BRAIN) — With 50 percent chance of rain and expected afternoon showers, Bicycle Retailer & Industry News editors and sponsors will likely get a little wet today as they embark on a three-day tour of bike shops in Portland, Oregon.
ST. PAUL, MN (BRAIN) — After 15 years in its current location, Park Tool is moving to larger digs. The Minnesota bike tool maker recently broke ground on a new factory and warehouse that it will build up over the fall and have up and running by January.
FRIEDRICHSHAFEN, Germany (BRAIN) — The Italian component brand Deda Elementi is entering a new product category — wheels.
The company showed three new wheelsets at Eurobike that have been two years in the making and designed with input from sponsored riders.