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Lynette Carpiet

Lynette Carpiet

Lynette has been at BRAIN since 2005, first as managing editor. Before joining the magazine, she was an editor and writer for another trade publishing house in Southern California for close to five years. In addition to road riding, she’s an avid scuba diver, a hobby that has allowed her to explore more remote and exotic parts of the world. A California native who graduated from the University of California at Irvine with an English degree, she currently resides in bike-friendly Long Beach with her husband, who recently took up cycling.

All articles by Lynette Carpiet

April 13, 2016

MONTEREY, Calif. (BRAIN) — The speakers kicking off the Bicycle Leadership Conference Wednesday morning in this scenic bayside community talked about an evolving consumer and lagging retail and brand response to shifting demands and needs.

Posted in North America
Millennials rise in importance for future growth.
April 13, 2016

MONTEREY, Calif. (BRAIN) — The 20Collective held a meeting after lunch Wednesday during the Bicycle Leadership Conference to discuss a proposal for an excise tax on bicycle products. The tax would fund a mainstream marketing campaign and other efforts to grow awareness of cycling in the U.S.

Posted in North America
March 7, 2016
A group of Bell's Joy Ride ambassadors during a Friday ride in Santa Cruz

SANTA CRUZ, Calif. (BRAIN) — Six U.S. women and two Canadians spent this past weekend in this beachside community, riding bikes, getting to know one another and the Bell helmet brand, and learning about Bell’s new Joy Ride ambassador program.

Posted in North America
March 1, 2016

SAN DIEGO (BRAIN) — With sunny blue skies and temperatures in the 70s and 80s over the weekend, organizers of the Electric Bike Expo couldn’t have asked for better weather. Or better consumer turnout.

Posted in North America
February 10, 2016

IRVINE, Calif. (BRAIN) — Shimano American has slashed wholesale and retail pricing across its range of higher-end components and groups, from SLX all the way up to Di2 both road and mountain. The changes are component-specific and vary depending on the part.

Posted in North America
February 4, 2016

ST. CHARLES, Ill. (BRAIN) — The Chicagoland Area Bicycle Dealers Association trade show gained even more traction in its second year, and the dealer group’s board is already planning a bigger show next year.

Posted in North America
January 13, 2016
Moto industry panelists (left to right) Eric Anderson, Scot Begovich, George Gatto and Robert Pandya.

TEMPE, Ariz. (BRAIN) — Motorcycle industry experts offered a glimpse of the challenges and opportunities in their market to a crowd of 250 bike industry members attending the IBD Summit this week in Tempe, Ariz.

Posted in Retail News
Moto industry execs share challenges and opportunities.
December 2, 2015

HONG KONG (BRAIN) — From how to implement lean production to how to get product to market faster and increase the value of a product by reducing or repurposing manufacturing waste into new products or revenue streams, the World Federation of the Sporting Goods Industry’s third annual Manufacturers Forum discussed several challenges manufacturers, brands and retailers face in today’s consumer-driven global marketplace.

Posted in International
November 11, 2015
Our group rode along the Venice Beach bike path north to neighboring Santa Monica.

SANTA MONICA, Calif. (BRAIN) — Riding on palm tree-lined bike paths and green lanes in Los Angeles’ Westside on the first day of the BRAIN Dealer Tour, it’s clear that even though this region is renowned for its car-choked streets, a cycling oasis has sprung up in some of its affluent neighborhoods.  

Posted in Retail News
More bike lanes and shops feed into growing cycling culture.
November 6, 2015
Tim Blumenthal of PeopleForBikes and Chris Speyer of Accell North America were the keynote speakers Thursday morning

SAN DIEGO (BRAIN) -- Chris Speyer, CEO of Accell North America, told attendees at the National Bicycle Tourism conference Thursday morning that they play a major role in helping grow the pie in an otherwise stagnant bike market.

Posted in North America

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