Lynette Carpiet

Lynette Carpiet

Lynette has been at BRAIN since 2005, first as managing editor. Before joining the magazine, she was an editor and writer for another trade publishing house in Southern California for close to five years. In addition to road riding, she’s an avid scuba diver, a hobby that has allowed her to explore more remote and exotic parts of the world. A California native who graduated from the University of California at Irvine with an English degree, she currently resides in bike-friendly Long Beach with her husband, who recently took up cycling.

All articles by Lynette Carpiet

April 12, 2018

SANTA MONICA, Calif. (BRAIN) — A potential buyer may breathe new life into popular bike rental platform Spinlister, which announced last month that it would shut down. The tech company has received multiple offers from companies interested in acquiring its assets, according to CEO Marcelo Loureiro.

Posted in Industry News
March 29, 2018

KENT, Wash. (BRAIN) — Under its new parent, Accell Group, Beeline Bikes is mapping out aggressive growth plans both domestically and internationally. In a call with Bicycle Retailer & Industry News, Accell North America CEO John Short said the goal is for Beeline to operate in 30 U.S. cities by end of year and 60 by end of 2019.

Posted in Retail News
March 28, 2018

MORGAN HILL, Calif. (BRAIN) — Specialized will increase wholesale and suggested retail prices on select 2018 model year bikes starting on April 15. The company announced the change in a recent letter emailed to its dealers.

Posted in Industry News
March 13, 2018
Mechanics say Shinano, Shimona and SunRun components are showing up on bikes bought online.

SAN ANTONIO (BRAIN) — Mechanics across the country are reporting that bikes brought in for service or assembly are coming spec’d with knock-off components. Often, customers bring the bikes in new in the box and mechanics are having trouble setting them up to work properly.

Posted in Industry News
February 14, 2018
Mechanic association promotes new program at CABDA.
Stanfill and Kallista at CABDA.

CHICAGO (BRAIN) – The Professional Bicycle Mechanics Association is talking up its new certification program for members at the Chicagoland Area Bicycle Dealer Association Show this week, where PBMA president James Stanfill and PBMA board member Jenny Kallista from Appalachian Bicycle Institute are manning a booth.

Posted in Retail News
February 13, 2018
Two-day show starts Wednesday in new venue.

CHICAGO (BRAIN) — After nine straight days of a winter storm that delivered record snowfall in the Windy City and caused nearly 500 flight cancellations at Chicago O'Hare and Midway airports over the weekend, the weather took a turn for the better as the industry descended into Chicago for the start the Chicagoland Area Bicycle Dealers Association show.

Posted in Industry News
December 20, 2017
Seven states have passed e-bike bills and several more are close.

IRVINE, Calif. (BRAIN) — Expanding trail access for e-MTBs, how to market e-bikes to grow category awareness, and overcoming lingering hurdles of selling e-bikes at traditional bike shops were among the key topics at the BPSA PeopleForBikes E-Bike Summit held at Shimano's Irvine offices last week.

Posted in Industry News
December 12, 2017
Company says it wants to remove barriers to purchase but keep retailers involved in the customer experience.

RANCHO SANTA MARGARITA, Calif. (BRAIN) — Felt Bicycles rolled out its Customer-Connect online sales program to dealers on Monday.

Posted in Industry News
November 22, 2017

BRAIN's editor-in-chief says female consumers are going to vote with their wallets when they encounter sexist marketing campaigns, but it's not BRAIN's job to protect companies from themselves.

Posted in Opinion/Analysis
November 13, 2017

RANCHO SANTA MARGARITA, Calif. (BRAIN) — Felt Bicycles has made a series of changes under its new ownership, Rossignol Group.

Posted in Industry News

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