Lynette has been at BRAIN since 2005, first as managing editor. Before joining the magazine, she was an editor and writer for another trade publishing house in Southern California for close to five years. In addition to road riding, she’s an avid scuba diver, a hobby that has allowed her to explore more remote and exotic parts of the world. A California native who graduated from the University of California at Irvine with an English degree, she currently resides in bike-friendly Long Beach with her husband, who recently took up cycling.
All articles by Lynette Carpiet
KOBLENZ, Germany (BRAIN) — German consumer-direct bike brand Canyon said it has partnered with TSG Consumer Partners to expand into the U.S. market. TSG, an investment firm with offices in San Francisco and New York, gains a minority stake in Canyon and will provide the additional capital needed to set up U.S.
CHICAGO (BRAIN) — SRAM president Stan Day said the company has experienced soft sales over the past 12 months and is tightening its belt while putting focus on new areas of the business. Just what those new areas are, Day said he'd rather not say for strategic reasons.
MONTEREY, Calif. (BRAIN) — The speakers kicking off the Bicycle Leadership Conference Wednesday morning in this scenic bayside community talked about an evolving consumer and lagging retail and brand response to shifting demands and needs.
MONTEREY, Calif. (BRAIN) — The 20Collective held a meeting after lunch Wednesday during the Bicycle Leadership Conference to discuss a proposal for an excise tax on bicycle products. The tax would fund a mainstream marketing campaign and other efforts to grow awareness of cycling in the U.S.
SANTA CRUZ, Calif. (BRAIN) — Six U.S. women and two Canadians spent this past weekend in this beachside community, riding bikes, getting to know one another and the Bell helmet brand, and learning about Bell’s new Joy Ride ambassador program.
SAN DIEGO (BRAIN) — With sunny blue skies and temperatures in the 70s and 80s over the weekend, organizers of the Electric Bike Expo couldn’t have asked for better weather. Or better consumer turnout.
IRVINE, Calif. (BRAIN) — Shimano American has slashed wholesale and retail pricing across its range of higher-end components and groups, from SLX all the way up to Di2 both road and mountain. The changes are component-specific and vary depending on the part.
ST. CHARLES, Ill. (BRAIN) — The Chicagoland Area Bicycle Dealers Association trade show gained even more traction in its second year, and the dealer group’s board is already planning a bigger show next year.
TEMPE, Ariz. (BRAIN) — Motorcycle industry experts offered a glimpse of the challenges and opportunities in their market to a crowd of 250 bike industry members attending the IBD Summit this week in Tempe, Ariz.
HONG KONG (BRAIN) — From how to implement lean production to how to get product to market faster and increase the value of a product by reducing or repurposing manufacturing waste into new products or revenue streams, the World Federation of the Sporting Goods Industry’s third annual Manufacturers Forum discussed several challenges manufacturers, brands and retailers face in today’s consumer-driven global marketplace.