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Marc Sani

Marc Sani

Marc was in the second month of a four-month kayak trip exploring the nooks and crannies of Baja’s 800-mile coastline when he received a cryptic message from home. Call Bill Tanler. A quick phone call from Bahia de Los Angeles and the deal was struck. They would launch Bicycle Retailer & Industry News in January 1992. Tanler, who passed away from a heart attack in 1999, lived to see BRAIN become the dominant trade magazine in the industry. Sani, who now serves as publisher, has helped steer the magazine over the years through several wrenching corporate transitions. Sani is a former wire service and newspaper reporter who thrives on news whether in print or on the web. He became interested in cycling and joined a local cycling club in the mid 1980s, but candidly admits that skiing is his first love and cycling was one way to stay in shape for backcountry powder.

All articles by Marc Sani

April 11, 2016

Our industry is in freefall with what's now a freewheeling schedule of product-porn and profit-challenged early spring sales while snow still blankets the ground in some regions of the country.

Posted in Opinion/Analysis
April 4, 2016

LAGUNA HILLS, Calif. (BRAIN) — It's been quite a clash pitting the industry's most powerful company, Shimano, against what is arguably the best competitive cycling magazine and website in the U.S. market, VeloNews.

Posted in Opinion/Analysis
March 31, 2016

LEVIS, Quebec (BRAIN) — Hawley-Lambert North America has bought the inventory, including proprietary brands, once distributed by Seattle Bike Supply.

Posted in Industry News
March 17, 2016
Chain Reaction is promoting the new rule.

WASHINGTON, D.C. (BRAIN) — Dealers and distributors could feel the bite from a one-sentence provision in a 160-page trade bill that, in effect, has made it easier for consumers to buy more bicycle parts and accessories from foreign websites.

Posted in North America
March 9, 2016

KENT, Wash. (BRAIN) — Raleigh USA told its dealers Tuesday that it would begin selling bicycles online to consumers who would then pick them up at a participating Raleigh dealer. Raleigh dealers will also be able to sell bikes valued at more than $1,000 at retail on their own websites.

Posted in North America
Consumers can pick up at qualified dealers, who are now allowed to sell bikes over $1,000 on their own websites.
February 23, 2016

TAMPA, Fla (BRAIN) — A federal court judge, in a stinging review of an ongoing case involving Giant Bicycles and Florida retailer Frances Kane, has denied appeals by Giant's attorneys to overturn a jury's verdict.

Posted in Retail News
Judge also rejects request to lower $3 million award to Florida retailer.
February 11, 2016

NEWBURY PARK, Calif. (BRAIN) — Giant USA’s general manager John Thompson told Giant dealers Thursday that it will sell bicycles directly to consumers who will collect their purchases at a Giant store.

Posted in North America
January 7, 2016
Sakalowsky (left), and David Cathcart, U.S. director of sales.

SALT LAKE CITY (BRAIN) — Fat bike sales appear to be alive and well with Louis Garneau planning to introduce two new models into the U.S. market this April. And the company has a sample model on display at Outdoor Retailer where, it appears, the outdoor industry is embracing the fat.

Posted in North America
January 7, 2016
The Cat Crap folks were using this Pugsley as a prop in their OR booth.

SALT LAKE CITY (BRAIN) — The Outdoor Retailer Winter Market opens Thursday, only a few days into the New Year. With the show opening more than two weeks earlier than in years past, exhibitors have their fingers crossed.

Posted in Industry News
December 10, 2015

MUMBAI, India (BRAIN) — Ash Jaising, a consultant who did market research for many of the industry’s biggest companies, has died in his hometown of Mumbai.

Posted in International

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