Marc was in the second month of a four-month kayak trip exploring the nooks and crannies of Baja’s 800-mile coastline when he received a cryptic message from home. Call Bill Tanler. A quick phone call from Bahia de Los Angeles and the deal was struck. They would launch Bicycle Retailer & Industry News in January 1992. Tanler, who passed away from a heart attack in 1999, lived to see BRAIN become the dominant trade magazine in the industry. Sani, who now serves as publisher, has helped steer the magazine over the years through several wrenching corporate transitions. Sani is a former wire service and newspaper reporter who thrives on news whether in print or on the web. He became interested in cycling and joined a local cycling club in the mid 1980s, but candidly admits that skiing is his first love and cycling was one way to stay in shape for backcountry powder.
All articles by Marc Sani
KENT, Wash. (BRAIN) — Raleigh USA told its dealers Tuesday that it would begin selling bicycles online to consumers who would then pick them up at a participating Raleigh dealer. Raleigh dealers will also be able to sell bikes valued at more than $1,000 at retail on their own websites.
TAMPA, Fla (BRAIN) — A federal court judge, in a stinging review of an ongoing case involving Giant Bicycles and Florida retailer Frances Kane, has denied appeals by Giant's attorneys to overturn a jury's verdict.
NEWBURY PARK, Calif. (BRAIN) — Giant USA’s general manager John Thompson told Giant dealers Thursday that it will sell bicycles directly to consumers who will collect their purchases at a Giant store.
SALT LAKE CITY (BRAIN) — Fat bike sales appear to be alive and well with Louis Garneau planning to introduce two new models into the U.S. market this April. And the company has a sample model on display at Outdoor Retailer where, it appears, the outdoor industry is embracing the fat.
SALT LAKE CITY (BRAIN) — The Outdoor Retailer Winter Market opens Thursday, only a few days into the New Year. With the show opening more than two weeks earlier than in years past, exhibitors have their fingers crossed.
MUMBAI, India (BRAIN) — Ash Jaising, a consultant who did market research for many of the industry’s biggest companies, has died in his hometown of Mumbai.
TAMPA, Fla. (BRAIN) — Racers who have long sought relaxation in the UCI's rigid rules governing saddle tilt and saddle length can breathe a sigh of relief.
LEXINGTON, S.C. (BRAIN) — The sun is shining and waters are receding in South Carolina, but the bicycle industry — along with hundreds of other businesses — took a hit as floodwaters ravaged parts of Columbia and Charleston as well as other sections of the state.