Marc was in the second month of a four-month kayak trip exploring the nooks and crannies of Baja’s 800-mile coastline when he received a cryptic message from home. Call Bill Tanler. A quick phone call from Bahia de Los Angeles and the deal was struck. They would launch Bicycle Retailer & Industry News in January 1992. Tanler, who passed away from a heart attack in 1999, lived to see BRAIN become the dominant trade magazine in the industry. Sani, who now serves as publisher, has helped steer the magazine over the years through several wrenching corporate transitions. Sani is a former wire service and newspaper reporter who thrives on news whether in print or on the web. He became interested in cycling and joined a local cycling club in the mid 1980s, but candidly admits that skiing is his first love and cycling was one way to stay in shape for backcountry powder.
All articles by Marc Sani
TAIPEI, Taiwan (BRAIN) ― Z.E.G, the largest dealer organization in Europe, will―for the first time―exhibit at Eurobike, ending years of a sometimes contentious relationship.
TAIPEI, Taiwan (BRAIN) — Industry executives in Taiwan are eager to put 2013 behind them and move quickly into manufacturing and delivering bicycles, components and accessories for a soon-to-start 2015 model year.
PINGTUNG CITY, Taiwan (BRAIN) — It’s one of those companies that operates slightly under the industry radar—an OE vendor producing carbon frames, stems, wheels, handlebars and other items for well-known consumer brands.
VISTA, Calif. (BRAIN) — Twenty-five days after Trek announced its purchase of Electra, Skip Hess, who led the brand’s development for almost five years, stepped down Friday telling Electra’s staff his decision to leave is effective immediately.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Specialized has told its dealers that it will be off the tradeshow floor at Interbike, but will continue to provide test bikes for Outdoor Demo.
SALT LAKE CITY, Utah (BRAIN) — The best classroom for kids is the classroom that has no walls. With that pointed remark, Sally Jewell outlined her goal to raise $20 million and boost a national network of volunteers to introduce America's youth to the outdoors.
SALT LAKE CITY, Utah (BRAIN) — David Bach is manning a booth at his first Outdoor Retailer Winter Market Expo Wednesday. It's the first day of a four-day show and Bach hopes he can convince retailers that riding a fat-tire bike on snow with a ski strapped to the front tire is a sure-fire sale.
SAN LUIS OBISPO, CA (BRAIN) — John Neugent, a longtime industry veteran and the former president of Sachs USA, has shut down his online company, Neuvation Cycling, in part due to ever-increasing competition among online sellers.
VISTA, CA (BRAIN) — Skip Hess spent most of Monday meeting individually with the 35 employees at Electra answering their questions and concerns about the sale of this iconic brand to Trek.
COSTA MESA, CA (BRAIN) — Seldom, if ever, has a good word been written about Amazon.com in the National Bicycle Dealers Association’s newsletter — in print or online. Nor has the NBDA’s retail forum had much good to say about the Seattle online retailer.