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Marc Sani

Marc Sani

Marc was in the second month of a four-month kayak trip exploring the nooks and crannies of Baja’s 800-mile coastline when he received a cryptic message from home. Call Bill Tanler. A quick phone call from Bahia de Los Angeles and the deal was struck. They would launch Bicycle Retailer & Industry News in January 1992. Tanler, who passed away from a heart attack in 1999, lived to see BRAIN become the dominant trade magazine in the industry. Sani, who now serves as publisher, has helped steer the magazine over the years through several wrenching corporate transitions. Sani is a former wire service and newspaper reporter who thrives on news whether in print or on the web. He became interested in cycling and joined a local cycling club in the mid 1980s, but candidly admits that skiing is his first love and cycling was one way to stay in shape for backcountry powder.

All articles by Marc Sani

December 8, 2015

OLDSMAR, Fla. (BRAIN) — Bill Austin, whose role in the bicycle industry spanned more than 30 years, died Sunday after a long illness. He was 78.

Posted in Industry News
December 3, 2015

TAMPA, Fla. (BRAIN) — Racers who have long sought relaxation in the UCI's rigid rules governing saddle tilt and saddle length can breathe a sigh of relief.

Posted in Product/Tech
November 19, 2015

NEW YORK (BRAIN) — Taiwan-based Wellgo Pedal Corp. is terminating its recent patent infringement suit against Tern Bicycles, Mikashima Industrial, and a New York City retailer over a quick release pedal.

Posted in International
October 6, 2015

LEXINGTON, S.C. (BRAIN) — The sun is shining and waters are receding in South Carolina, but the bicycle industry  — along with hundreds of other businesses — took a hit as floodwaters ravaged parts of Columbia and Charleston as well as other sections of the state.

Posted in North America
September 11, 2015

NEWBURY PARK, Calif. (BRAIN) — John Thompson, Giant Bicycle’s executive director, told Giant retailers that recent coverage by BRAIN of a lawsuit involving Giant and a former Tampa, Fla., retailer fails to accurately account for what happened in the case.

Posted in North America
September 8, 2015

TAMPA, Fla. (BRAIN) — The attorney for former Giant dealer Fran Kane, who won a $3.25 million judgment against Giant Bicycles last week, said Kane is prepared to fight any appeal that the California supplier would file seeking to overturn the verdict.

Posted in North America
September 3, 2015

TAMPA, Fla. (BRAIN) — A former Giant dealer, in a dispute that centered on Giant Bicycle Inc. opening up a nearby competitor, has won a multimillion-dollar jury award after a two-year-long lawsuit. But Giant’s attorney, Sheldon Warren, said Wednesday that the company plans to appeal the decision.

Posted in North America
California supplier vows to appeal jury verdict.
July 14, 2015
Prototype of the 2016 Felt Surplus 27.5-plus hardtail

IRVINE, Calif. (BRAIN) — Brian Wilson, Felt’s product developer, wants to break the news on a new mountain bike category Felt will launch in October in Europe. “I can’t tell you more or the boss will … ,” and his voice trailed off as he explained what would happen if he said too much. But what he did say was this: The category will be called “Decree.”

Posted in Industry News
Details to come in October; in the meantime, Felt takes the wraps off new 27.5-plus hardtails dubbed Surplus.
July 14, 2015

IRVINE, Calif. (BRAIN) — Felt Bicycles announced Tuesday that it will end traditional new model year introductions after its 2016 line and revert to what it calls “The Living Line.” Michael Forte, Felt’s general manager, said that traditional model years will cease at Felt and that decision could lead to its exit from Eurobike and Interbike this year.

Posted in Industry News
April 16, 2015

MONTEREY, Calif. (BRAIN) — Tired of hearing about 27.5-plus tires? Does a new helmet line generate a big yawn? And has the chatter over the new 148-millimeter thru-axle left you shaking your head? Then what is the most novel, most useful new product at Sea Otter?

Posted in Industry News
Plus, a photo gallery of new product, and happenings, at the annual festival and race.