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Marc Sani

Marc Sani

Marc was in the second month of a four-month kayak trip exploring the nooks and crannies of Baja’s 800-mile coastline when he received a cryptic message from home. Call Bill Tanler. A quick phone call from Bahia de Los Angeles and the deal was struck. They would launch Bicycle Retailer & Industry News in January 1992. Tanler, who passed away from a heart attack in 1999, lived to see BRAIN become the dominant trade magazine in the industry. Sani, who now serves as publisher, has helped steer the magazine over the years through several wrenching corporate transitions. Sani is a former wire service and newspaper reporter who thrives on news whether in print or on the web. He became interested in cycling and joined a local cycling club in the mid 1980s, but candidly admits that skiing is his first love and cycling was one way to stay in shape for backcountry powder.

All articles by Marc Sani

May 23, 2014
BIkeWagon is a thriving e-commerce business with a storefront.

SALT LAKE CITY (BRAIN) — As executive director of the National Bicycle Dealers Association, Fred Clements had a chance to reflect on issues facing the 13 dealers visited during a three-day tour of Utah's Wasatch Valley.

Posted in Retail News
May 19, 2014
The factory is shut down for now.

AUBURN, Wash. (BRAIN) — Last week’s riots near Ho Chi Minh City, Vietnam, so badly damaged Bor Yueh, which manufactures bike racks for Tubus and RackTime, that it is shut down for now, said Ortlieb USA president Jeff Scully.

Posted in International
May 16, 2014

TAIPEI, Taiwan (BRAIN) — Taiwanese executives with factories near Ho Chi Minh City, Vietnam — where rioters looted or destroyed dozens of businesses including some in the bicycle industry — are expected to quickly get production lines back in operation barring further assaults.

Posted in International
May 6, 2014

SEATTLE (BRAIN) — A major shake-up in staffing at Accell North America has resulted in a variety of layoffs, new hires and promotions that affects the company's key bicycle brands as well as Seattle Bike Supply, a longtime distributor of bicycles, parts and accessories.

Posted in North America
April 9, 2014
A panel discusses e-bike growth in the U.S. and Europe at the BLC.

MONTEREY, Calif. (BRAIN) — Fewer than 100,000 e-bikes were sold in the U.S. market last year, but a clear trend is emerging as more American consumers give them a second look.

Posted in North America
March 5, 2014
Utah executives are hoping to draw new companies to the state.

TAIPEI, Taiwan (BRAIN) ― Five local officials from Utah, including Mike Caldwell, the mayor of Ogden, Utah, are walking the halls at the Taipei Cycle Show meeting with more than a dozen companies in hopes they will open offices in the Beehive State.

Posted in International
March 5, 2014

TAIPEI, Taiwan (BRAIN) ― Over the last few years Cambodia has snatched a chunk of manufacturing and assembly business away from Taiwan thanks to rock bottom wages and a European Union tariff of zero.

Posted in International
March 5, 2014
Kask's Diego Zambon and Ylenia Battistello at the Taipei Cycle Show

TAIPEI, Taiwan (BRAIN) ―Diego Zambon, general manager for KASK, a high-end Italian helmet brand, said the company is looking toward Asia and, he predicted, sales of its KASK line could equal or surpass its sales in Europe within a decade.

Posted in International
March 5, 2014

TAIPEI, Taiwan (BRAIN) ― Z.E.G, the largest dealer organization in Europe, will―for the first time―exhibit at Eurobike, ending years of a sometimes contentious relationship.

Posted in International
March 4, 2014
Awise Fiber Tech's Bobby Yin and Lynn Huang

PINGTUNG CITY, Taiwan (BRAIN) — It’s one of those companies that operates slightly under the industry radar—an OE vendor producing carbon frames, stems, wheels, handlebars and other items for well-known consumer brands.

Posted in Product/Tech

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