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Marc Sani

Marc Sani

Marc was in the second month of a four-month kayak trip exploring the nooks and crannies of Baja’s 800-mile coastline when he received a cryptic message from home. Call Bill Tanler. A quick phone call from Bahia de Los Angeles and the deal was struck. They would launch Bicycle Retailer & Industry News in January 1992. Tanler, who passed away from a heart attack in 1999, lived to see BRAIN become the dominant trade magazine in the industry. Sani, who now serves as publisher, has helped steer the magazine over the years through several wrenching corporate transitions. Sani is a former wire service and newspaper reporter who thrives on news whether in print or on the web. He became interested in cycling and joined a local cycling club in the mid 1980s, but candidly admits that skiing is his first love and cycling was one way to stay in shape for backcountry powder.

All articles by Marc Sani

July 12, 2013

IRVINE, CA (BRAIN) — Shimano American, in a major shake-up of its U.S. distribution network, will cut the number of distributors selling Shimano components from 18 to six effective Jan. 1, 2014.

Posted in North America
May 21, 2013
May 15, 2013 BRAIN

SCOTTS VALLEY, CA (BRAIN) — Easton-Bell Sports is rebounding from a tumultuous year—a dramatic reshuffling of top management, the departure of key staff and the return of Terry Lee as the company’s CEO.

Posted in Industry News
From the May 15 issue of BRAIN
April 17, 2013

MONTEREY, CA (BRAIN) — John Frothingham, USADA’s chief operating officer, had no surprises to rouse a lethargic after-lunch seminar dubbed “Clean Cycling: Suppliers and Sport Working Together.”

Posted in North America
April 17, 2013

MONTEREY, CA (BRAIN) — Tony Lo offered a thumbnail sketch of the global cycling market through Tony’s Report — a short weather report for the industry.

Posted in International
March 20, 2013
Taiwan dignitaries including TBEA chairman and Giant president Tony Lo, Taiwan Vice President Wu Den-yih and Giant founder and chairman King Liu cut the ribbon, signifying the opening of the 26th edition of Taipei Cycle.

A remark by Giant’s and TBEA’s Lo catches show attendees off guard. Date change would come in 2015 at earliest.

Posted in International
January 24, 2013
REI's new tube packaging

SALT LAKE CITY (BRAIN) — Cycling apparel company Craft plans to offer consumers a 30-day guarantee on base layers and jerseys, a bold step for Huub Valkenburg, the company’s CEO. But he’s confident that once cyclists wear Craft’s cycling apparel, few will ask for their money back.

Posted in Industry News
January 23, 2013
Kenji Haroutunian explains OR's decision to remain in Salt Lake City to a local television news reporter.

SALT LAKE CITY (BRAIN) — Salt Lake City officials, along with hundreds of part-time workers who support Outdoor Retailer’s winter and summer shows, are breathing a sigh of relief — Outdoor Retailer will remain at the Salt Palace at least through 2016.

Posted in North America
January 21, 2013
Camelbak's booth was under construction during setup Monday.

SALT LAKE CITY (BRAIN) — Salt Lake's business community is closely watching an announcement today at the Solitude ski resort.

Posted in Industry News
Outdoor Retailer's Winter Market
August 30, 2012
Electra Townie Go

FRIEDRICHSHAFEN, Germany (BRAIN)—Electra is putting the “E” into its name with a new SRAM-powered electric bike that U.S. dealers can test ride at Interbike.

Posted in Product/Tech
August 29, 2012

FRIEDRICHSHAFEN, Germany (BRAIN) — Distributors, retailers and consumers need to order their Gore cables now. The company plans to exit the business by year’s end. Several OE customers, including SRAM, along with key distributors in the U.S.

Posted in Product/Tech
RideOn to ride off into the sunset

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