Marc was in the second month of a four-month kayak trip exploring the nooks and crannies of Baja’s 800-mile coastline when he received a cryptic message from home. Call Bill Tanler. A quick phone call from Bahia de Los Angeles and the deal was struck. They would launch Bicycle Retailer & Industry News in January 1992. Tanler, who passed away from a heart attack in 1999, lived to see BRAIN become the dominant trade magazine in the industry. Sani, who now serves as publisher, has helped steer the magazine over the years through several wrenching corporate transitions. Sani is a former wire service and newspaper reporter who thrives on news whether in print or on the web. He became interested in cycling and joined a local cycling club in the mid 1980s, but candidly admits that skiing is his first love and cycling was one way to stay in shape for backcountry powder.
All articles by Marc Sani
SEATTLE (BRAIN) — A major shake-up in staffing at Accell North America has resulted in a variety of layoffs, new hires and promotions that affects the company's key bicycle brands as well as Seattle Bike Supply, a longtime distributor of bicycles, parts and accessories.
MONTEREY, Calif. (BRAIN) — Fewer than 100,000 e-bikes were sold in the U.S. market last year, but a clear trend is emerging as more American consumers give them a second look.
TAIPEI, Taiwan (BRAIN) ― Five local officials from Utah, including Mike Caldwell, the mayor of Ogden, Utah, are walking the halls at the Taipei Cycle Show meeting with more than a dozen companies in hopes they will open offices in the Beehive State.
TAIPEI, Taiwan (BRAIN) ― Over the last few years Cambodia has snatched a chunk of manufacturing and assembly business away from Taiwan thanks to rock bottom wages and a European Union tariff of zero.
TAIPEI, Taiwan (BRAIN) ―Diego Zambon, general manager for KASK, a high-end Italian helmet brand, said the company is looking toward Asia and, he predicted, sales of its KASK line could equal or surpass its sales in Europe within a decade.
TAIPEI, Taiwan (BRAIN) ― Z.E.G, the largest dealer organization in Europe, will―for the first time―exhibit at Eurobike, ending years of a sometimes contentious relationship.
PINGTUNG CITY, Taiwan (BRAIN) — It’s one of those companies that operates slightly under the industry radar—an OE vendor producing carbon frames, stems, wheels, handlebars and other items for well-known consumer brands.
TAIPEI, Taiwan (BRAIN) — Industry executives in Taiwan are eager to put 2013 behind them and move quickly into manufacturing and delivering bicycles, components and accessories for a soon-to-start 2015 model year.
VISTA, Calif. (BRAIN) — Twenty-five days after Trek announced its purchase of Electra, Skip Hess, who led the brand’s development for almost five years, stepped down Friday telling Electra’s staff his decision to leave is effective immediately.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Specialized has told its dealers that it will be off the tradeshow floor at Interbike, but will continue to provide test bikes for Outdoor Demo.