Marc Sani

Marc Sani

Marc was in the second month of a four-month kayak trip exploring the nooks and crannies of Baja’s 800-mile coastline when he received a cryptic message from home. Call Bill Tanler. A quick phone call from Bahia de Los Angeles and the deal was struck. They would launch Bicycle Retailer & Industry News in January 1992. Tanler, who passed away from a heart attack in 1999, lived to see BRAIN become the dominant trade magazine in the industry. Sani, who now serves as publisher, has helped steer the magazine over the years through several wrenching corporate transitions. Sani is a former wire service and newspaper reporter who thrives on news whether in print or on the web. He became interested in cycling and joined a local cycling club in the mid 1980s, but candidly admits that skiing is his first love and cycling was one way to stay in shape for backcountry powder.

All articles by Marc Sani

October 2, 2017

WILLIAMSBURG, Va. (BRAIN) — Attorneys involved in a product liability case are seeking to exclude a Taiwanese company, ADK Technology Ltd., which manufactured a carbon fiber fork with an allegedly defective steerer tube.

Posted in International
September 15, 2017

CHICAGO (BRAIN) — A long-running personal injury lawsuit can proceed after Giant Manufacturing failed to convince the Illinois State Appellate Court that it should be cut loose from the suit because, the Taiwanese company said, it essentially had no ties to the sale of Giant bicycles in Illinois.

Posted in International
August 31, 2017

FRIEDRICHSHAFEN, Germany (BRAIN) — Steve Bellefeuille, Accell North America's former vice president of purchasing, is taking over a helmet brand best known in the winter sports industry. Bellefeuille has been named president and CEO of Pret, Inc. and has moved to Park City where the company is located.

Posted in Industry News
August 22, 2017
Wikimedia Commons photo by Sam Sailor.

NEW YORK (BRAIN) — For duty purposes, bike cassettes are once again being treated just like freewheels — exempt from all duty requirements, thanks to a recent ruling by the U.S. Court of International Trade.

Posted in Industry News
August 22, 2017

SANTA BARBARA, Calif. (BRAIN) — Elaine M. Enick, the wife of Specialized executive vice president Bob Margevicius, died Saturday in an accident near their home in this seaside community. She was 62.

Posted in Industry News
August 9, 2017
Camisasca and ECRM part ways due to changing market

SOLON, Ohio (BRAIN) — ECRM, the Ohio company that bought Lance Camisasca's PressCamp, has shut down the operation effective Wednesday due primarily to the ongoing weakness in the bicycle and outdoor markets.

Posted in Industry News
July 12, 2017

BEIJING (BRAIN) — Ofo, a Chinese company with plans to rewrite the global rules on bike sharing, got a $700 million cash infusion last week in another round of financing.

Posted in International
June 5, 2017

TAICHUNG, Taiwan (BRAIN) — An article that popped up on a Chinese website that covers venture capital investment caused a stir last week. It reported that Ofo, a Chinese bike sharing company, was looking to purchase Giant Manufacturing.

Posted in International
April 19, 2017

MONTEREY, Calif. (BRAIN)—The message to retailers is simple: Embrace changes in the marketplace, especially consumer fixation with e-commerce, or your business could be in jeopardy.

Posted in Retail News
April 19, 2017

MONTEREY, Calif. (BRAIN) — It was the last sentence in a magazine review of a Harley-Davidson motorcycle that caught Clyde Fessler's eye. The reviewer described riding a Harley as like riding a hog through a doorway.

Posted in Retail News

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