Matt Wiebe

Matt Wiebe

Matt is one of the magazine’s original editors, penning his first article in BRAIN’s second edition in 1992. With a penchant for obscure parts, frames and brands, Matt ended up as the technical editor. He also had more bikes and bike parts in his garage than all the other editors combined. Matt said he’s looking forward to his 30-year sabbatical at the company and hopes to spend some of that “free” time walking around Interbike and checking out the goods instead of writing copy for the Show Daily.

Matt works from an office in Santa Fe. Mailing address:

369 Montezuma #248
Santa Fe, NM 87501

All articles by Matt Wiebe

October 22, 2015

TAICHUNG, Taiwan (BRAIN) — Innotorq's torque-sensing rear hub relies on reading the torsional rotation of the cassette barrel around an axle to quantify drivetrain loading.

Posted in Product/Tech
October 20, 2015

TAICHUNG, Taiwan (BRAIN) — You can configure the car of your dreams online, changing interior and exterior color, engine spec and other options and see how your wishes affect the bottom line.

Posted in Product/Tech
October 20, 2015

TAICHUNG, Taiwan (BRAIN) — Servicing hydraulic brakes is a pain in numerous ways. Not only does each manufacturer have a slightly different bleed kit, but hose ends are specific to different brands.  To service the brakes on the American market takes a variety of bleed kits that invariably get mixed up.

Posted in Product/Tech
April 30, 2015

OSAKA, Japan (BRAIN) — Shimano is on a roll, pocketing an extra $518.7 million in new business last year and adding to that $187.7 million in additional sales it earned over the first quarter ended in March.

Posted in International
Bike-related sales lead the way with 34 percent gain.
March 9, 2015
Heyyyy Bata Bata Bata.

LOUISVILLE, Ky. (BRAIN) — The foot of snow that fell in Louisville last week may have complicated exhibitor setup for the North American Handmade Bicycle Show, but it had little impact on show-goers, with many exhibitors saying Saturday's attendance was the busiest they've ever seen.

Posted in North America
January 27, 2015

BOULDER, Colo. (BRAIN) — Bicycle Product Suppliers Association members picked up $49 million in business in 2014, and shipped 201,722 more units to retailers last year compared with 2013, according to numbers compiled by The NPD Group for the BPSA.

Posted in North America
Road bike sales continued to plummet.
December 22, 2014

MEXICO CITY (BRAIN) — Mexican officials have put numerous U.S. bike suppliers on notice that the Mexican government will be placing children's bikes imported from China under increasing scrutiny as it continues an anti-dumping investigation.

Posted in International
November 5, 2014

TAICHUNG, Taiwan (BRAIN) ─ Mid-drive systems from Bosch, Panasonic and Shimano require frames designed around their drive units. Novatec took the opposite approach with Eram, introduced at Taichung Bike Week.

Posted in Product/Tech
November 4, 2014
Much of Taiwan's bike industry is based in and around Taichung.

TAICHUNG, Taiwan (BRAIN) — Walk into the Splendor Hotel, and it is hard to believe that Taichung Bike Week organizer Steve Fenton promised last year to cut the show back in size. The show is almost a third larger this year, yet the 430 exhibitors say the intimate feel of the event remains intact.

Posted in International
October 15, 2014

CLARENDON, S.C. (BRAIN) — With South Carolina governor Nikki Haley and Walmart and industry executives in attendance, Kent International opened its new bike factory Monday. Since the opening the factory has assembled 1,500 bikes — 500 a day.

Posted in Industry News

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