Media/Publishing
REDMOND, WA (BRAIN)—Microsoft has formed a partnership with media company Rodale to deliver targeted advertising across Rodale's portfolio of health and fitness properties.
COLOGNE, Germany (BRAIN)—Germany’s largest retailer co-op is putting on an unprecedented expo of its own this month, showcasing its house brands and getting a head start not only on the big fall trade expositions but on mainline brands’ dealer shows.
MELBOURNE, Australia (BRAIN)—Bicycle Industry News, a trade publishing Web site in Australia, may hit your e-mail box soon. Tom Sherlock is taking over the site effective July 1.
NEW YORK, NY (BRAIN)—There are many different facets to Lance Armstrong, and the New York Times tries explaining them in this Sunday feature story.
Click on link to read.
VALENCIA, CA (BRAIN)—Hi-Torque Publications will launch an all-new Web site, Roadbikeaction.com, on July 5.
NEW YORK, NY (BRAIN)—Rodale has promoted Loren Mooney to editor-in-chief of Bicycling magazine, effective September 2. She will take over for Steve Madden, who was promoted to vice president, editorial director of Rodale International.
NEW YORK, NY (BRAIN)—Rodale has promoted Chris Lambiase to vice president and group publisher for Running and Cycling, effective May 12.
EMMAUS, PA (BRAIN)—Bicycling magazine is holding a steady pace in a negative advertising environment in which consumer magazine publishers are struggling to maintain ad revenue.
SANTA FE, NM (BRAIN)—Outside magazine unveiled its best places to work in its May issue that hit newsstands yesterday.
NEWBURY PARK, CA (BRAIN)—Jeff Lenosky will appear on “Weekend Today” on NBC-TV on Saturday, April 12. Giant Bicycle’s urban freeride marvel is scheduled in the final half-hour of the program, between 8:30 a.m. and 9 p.m.
LOS ANGELES, CA (BRAIN)—Check out what companies got featured in Monday's LA Times Health section for their 5 inch travel MTB options.
SAN FRANCISCO, CA (BRAIN)—Planet Bike's advocacy coordinator Jay Ferm had several problems with The Chronicle's recent study that Bay Area cyclists were more at fault than drivers.
SAN FRANCISCO, CA (BRAIN)—The last thing bicyclists want to hear is that they're at fault more than drivers, but that's exactly the conclusion the San Francisco Chronicle came to in a recent study.
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