WATERLOO, WI (BRAIN) — A new book written by Trek president John Burke becomes available Wednesday through Trek retailers, Amazon and iBooks. “One Last Great Thing” is a tribute to the life and lessons of the company’s founder and John’s father, Richard Burke, who started the bike company in a red barn in Waterloo, Wisconsin.
John writes about the history of Trek and his father’s role in the success of the company in this 144-page hardcover book published by Simon & Schuster. In an announcement, Trek describes it as an intimate portrayal of a relationship between father and son from which readers will take away lessons on how to succeed in life and in business.
“I wrote the book for my children but the further along I got, the more I thought that what my father left behind could benefit more people than just the family he loved,” said John. “I hope readers find this message as inspirational as I still do.”
Profits from the sale of the book (list price $19.99) will be donated to DreamBikes, a nonprofit bike shop that provides job training skills and affordable bikes to at-risk youth and communities.