SEATTLE (BRAIN) — Nutritionals brand Nuun recently joined the PeopleForBikes Coalition and will offer a special packaging of its electrolyte drink tablets with a portion of sales going to the organization.
"We are proud to partner with PeopleForBikes to make riding better for everyone. Increased access to safer bike trails and paths will mean a healthier and happier community,” said Kevin Rutherford, Nuun’s president and CEO. “This collaboration will help elevate awareness of the great work that PeopleForBikes is doing to move this vision forward."
Nuun has created a co-branded PeopleForBikes product 4-pack, set to debut at specialty retail outlets next spring. The 4-pack price is $24.00 and includes one tube each of Nuun Active Hydration Citrus Fruit and Watermelon, plus Nuun Energy Lemon Lime and Wild Berry. Proceeds from each co-branded 4-pack sold will be donated to PeopleForBikes. Nuun and PeopleForBikes will launch this collaboration at Interbike next week.