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Bell and Giro introduce helmets at CES with integrated 360fly cameras

Published January 5, 2016
The Bell Super 2R with 360fly.

LAS VEGAS (BRAIN) — BRG Sports is showing four new "smart" helmet models at the Consumer Electronics Show this week with integrated 360-degree action cameras from 360fly. BRG is showing two motorcycle helmets and one all-mountain bike helmet being sold with the Bell Helmets brand, and one snow helmet being branded Giro. 

The cameras, which are removable for off-helmet use, can record in 360fly's proprietary 360o 4K video or conventional 16x9 video. It is controlled by a mobile app. The camera also includes a built-in GPS sensor to tag locations, a barometer/altimeter and accelerometer all powered by an Qualcomm Snapdragon 800 processor. Like the original 360fly camera, the integrated camera comes standard with Bluetooth, built-in Wi-Fi and has up to two hours of battery life.

For biking, the camera is being offered on the Bell Super 2R with 360fly, which has a detachable chin bar. For skiing and snowboarding, it's being offered on the Giro Edit with 360fly.

"The benefits of integrating digital video and intuitive digital technology into action sports helmets is a ground-breaking advancement for our sports," said Terry Lee, executive chairman and CEO of BRG Sports. "This 'smart helmet' collaboration with 360fly is yet another landmark milestone within our 60-year history of helmet innovation and industry leadership."

In addition to the existing mobile app functionality in the integrated helmets, 360fly's CES exhibit showcases live demonstrations of a several new technologies that are being planned for inclusion in BRG helmets, including AutoPilot action tracking, which allows users to track and follow the main subjects in their videos, and Collision Avoidance Alert, which senses and notifies the rider of potential oncoming dangers that are outside the rider's natural field of vision. Live video streaming capabilities are also being planned.

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