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New Products

Posted May 23, 2013
Ice Toolz 54R1 disc brake kit

ATASCADERO, CA (BRAIN) — Ice Toolz' new tool offerings include the 54R1- Disc Brake Universal maintainance Kit.

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Posted May 21, 2013

DELAND, FL (BRAIN) — MucOff's C3 Ceramic Dry chain lube contains UV tracer dye that glows in the dark when lit with an included black light flashlight. The feature allows users to see if they have fully coated their chain with the lube.

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Posted May 20, 2013
Feed Zone Portables

BOULDER, CO (BRAIN) — Co-authors Dr. Allen Lim and chef Biju Thomas have teamed up again to offer a follow-up to their Feed Zone Cookbook. Their new book, Feed Zone Portables, offers 75 recipes for portable food for cyclists and other endurance athletes tired of bars and gels.

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Posted May 17, 2013

ROANOKE, VA (BRAIN) — QRide stickers include QR codes that allow emergency responders to access information via a smart phone app. 

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Posted May 16, 2013

HAVERHILL, MA (BRAIN) — Mavic is introducing a shallower version of the CXR 80 T aero wheelset that it introduced last year.

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Posted May 15, 2013
PHILADELPHIA, PA (BRAIN) — United By Blue's Pannier Bike Bag was designed to carry belongings on your bike or over your shoulder.
 
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Posted May 14, 2013

ST. CHARLES, IL (BRAIN) — Sigma's IICON is a cable that turns the company's battery packs — intended to power bike lights — into portable USB charging stations that can be used to power any electronic gadget, including cell phones, cameras or GPS units.

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Posted May 13, 2013

SAN JOSE, CA (BRAIN) — Rottua sandals are handmade in California and feature re-purposed bike tires and tubes along with other materials.

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Posted May 10, 2013

BOULDER, CO (BRAIN) — Challenge is introducing a new line of road tubular and clincher tires named for the famous white gravel roads of Tuscany, Italy, and the annual Eroica road race there.

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Posted May 8, 2013

SAALHAUSEN, Germany (BRAIN) — With its black links and gold highlights, the Connex Black Edi chain from Wippermann adds a bit of bling to fusty old drivetrains. It comes in 9- and 10-speed versions — each weighing less than 300 grams —and includes the tool-free Connex link.

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Posted May 7, 2013

SAN FRANCISCO, CA (BRAIN) — Comparable to an IV drip in the treatment of mild to moderate dehydration, SOS Rehydration Drink is the only product to use the World Health Organization's oral rehydration standards.

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Posted May 6, 2013

PHILADELPHIA, PA (BRAIN) —With a focus on fit and adjustability, Fuji has released its new tri/TT bike, the Norcom Straight.

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Posted May 3, 2013
Assos Corporate jersey

POINTE-CLAIRE, Quebec (BRAIN) — The Assos corporate jersey features a new pattern design.

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Posted April 30, 2013

MADISON, WI (BRAIN) – Designed specifically to accommodate medium wheelbase recumbents, Saris’ new Freedom Long Wheelbase Bar converts a standard Saris Freedom two-bike rack to accept bikes with axle-to-axle measurements of up to 57 inches.

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Posted April 29, 2013

SANTA CRUZ, CA (BRAIN) — The Sweep is the newest addition to X-Fusion’s 34-millimeter-stanchion line of forks. Joining the Slant (26-inch) and the Trace (29er), the Sweep is a dedicated 27.5-inch-wheel fork. 

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Posted April 26, 2013

BOULDER, CO (BRAIN) — VeloPress' latest title is "My Time" by 2012 Tour de France champion Bradley Wiggins of Team Sky.

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Posted April 25, 2013

SEATTLE, WA (BRAIN) — Nikwax's Basefresh is a detergent/conditioner for synethetic activewear. It deodorizes, inhibits the build-up of body odors, accelerates drying and improves the cooloing efficiency of base layers. 

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Posted April 24, 2013
The 1951 Wilier replica jersey

SAN VENDEMIANO, Italy (BRAIN) — De Marchi is introducing a line of historical jersey reproductions from cycling's golden age.

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Posted April 23, 2013

TEMPE, AZ (BRAIN) — Pivot Cycles launched its Firebird 27.5 at the Sea Otter Classic. The new model is a larger-wheeled version of the popular Firebird long-travel bike.

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Posted April 22, 2013

MONTEREY, CA (BRAIN) — Enve introduced its first 650b downhill racing rim at the Sea Otter Classic last week. The new rim will start shipping in June separately or as part of wheelsets using DT Swiss or Chris King hubs.

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