BERKELEY, Calif. (BRAIN) —GU Energy Labs this week announced the release of two new products: Chocolate Peanut Butter Energy Gel and Black Cherry Chomps.
AUBURN, Wash. (BRAIN) — Ortlieb’s High-Visibility Line of bags will ensure that motorists see you as you transport precious cargo. In the dark, the complete bag becomes a reflector when illuminated by headlights.
ST. CHARLES, Ill. (BRAIN) — Sigma is now offering two "out-front" mounts for its ROX cycling computers, called the Butler GPS and the Butler 2450 STS.
PORT COQUITLAM, British Columbia (BRAIN) — Norco’s new 2015 Threshold ’cross race bike is heavily influenced by the B.C. brand’s mountain bike heritage, with through-axles both front (15-mil) and rear (12-mil), disc brakes, snappy handling and a sub-1,000-gram, laterally stiff carbon frame.
PHILADELPHIA (BRAIN) — J&B Importers is now stocking the E-BikeKit and E-TrikeKit from Electric Bike Technologies USA.
BOULDER, Colo. (BRAIN) — VeloPress' latest book title is "Pro Cycling on $10 a Day: From Fat Kid to Euro Pro," by Phil Gaimon, a member of Team Garmin-Sharp.
BURNABY, British Columbia (BRAIN) — Sugoi is launching a Peter Sagan "Green Machine" Signature Jersey at the Tour of California this Sunday.
NEW YORK (BRAIN) — Bluff Works, which got rolling via a Kickstarter.com campaign last year, offers made-in-the-U.S. men's pants that are suitable for office work, travel and bike commuting.
BIG FLATS, N.Y. (BRAIN) — Stan's NoTubes is now accepting dealer orders for its first carbon mountain bike wheel, the ZTR Valor 29er Wheelset.
LYON, France (BRAIN) — Mavic is celebrating its 125th anniversary with VIP events in France as well as limited edition products available worldwide.
In France, company officials and guests attended a two-day event tracing Mavic's history at several locations.
TAIPEI, Taiwan (BRAIN) — Tern's new FlightSuit is a set of protective covers that allow users to pack a Tern bike into a standard-sized suitcase for airline travel.
SAN FRANCISCO (BRAIN) — DZR Shoes has released a new line of dirt-focused cycling footwear including limited edition models.
MORGAN HILL, Calif. (BRAIN) — Specialized is veering away from its signature red with the CVNDSH Collection, inspired by British sprinter Mark Cavendish. The line includes a full road kit, shoes, saddle and special edition S-Works Venge with green as the accent color.
SAN FRANCISCO (BRAIN) — Chrome Industries' Spring Riding Kit includes the Folsom urban cycling short, a slimmer, shorter alternative to the brand's Union short.
BOULDER, Colo. (BRAIN) — CatEye's new Rapid X safety lights will switch from steady mode to flashing mode automatically when the battery power decreases to 20 percent. The flashing mode provides the rider with an hour of extra light.