RANCHO SANTA MARGARITA, CA (BRAIN) — Serfas is introducing five new models for its 2013 eyewear line.
MILWAUKEE, WI (BRAIN) — The BiKASE IKASE holds an iPad on bike handlebars for use on stationary trainers.
TREVIGLIO, Italy (BRAIN) — Bianchi is building a limited edition of 70 special Oltre XR road bikes to honor the 70th birthday of Italian racing icon Felice Gimondi.
LONDON, UK (BRAIN) – Hornit is launching its 140 decibel bicycle horn in North America, with distribution by Action Bicycle, Olympic Supply Company, Cyclone Bicycle Supply and Cycles Lambert.
HAVERHILL, MA (BRAIN) — The Mavic Scree is intended for epic mountain bike rides, with a Gore-Tex liner and a supportive mid-ankle height.
RENO, NV (BRAIN) — Glacier Glove's new Cyclocross model is made for cold, wet, and muddy conditions.
PETALUMA, CA (BRAIN) — CamelBak is adding a glass version of its eddy bottle, which has already been available in plastic and stainless steel versions.
BOULDER, CO (BRAIN) — The butter b1 is a U.S.-made chain holder for cleaning, storing and traveling with a bike with the rear wheel removed.
PAAL-BERINGEN, Belgium (BRAIN) — Ridley is offering a limited edition bike built up with its new 2013 Helium SL frameset.
DELAND, FL (BRAIN) — The European lubricant and cleaner brand Muc-Off is introducing a new body cleanser designed for athletes and others who need to clean off when they don't have opportunity to take a shower or even have a towel.
SAN FRANCISCO, CA (BRAIN) — Chrome is extending its bag and apparel line into a family of waterproof-breathable clothing called Chrome Storm.
The Storm line is intended to work on and off the bike for urban commuting.
LOUISVILLE, CO (BRAIN) — Wheels Manufacturing is offering 65-piece kit for adapting cranks to fit BB30 and Pressfit 30 frames.
TREVISO, Italy (BRAIN) — Dart Frog is a new Italian downhill and freeride mountain bike component brand created by the Pozza family, whose primary business is manufacturing hubs for Go Kart wheels and stirrups for horseback riding saddles.
GRANGER, IL (BRAIN) — SportCrafters' newest rollers features a single drum that provides simulated real-world resistance.
The feature uses patent-pending eddy current technology completely enclosed in the rear drum, so there's no external devices, and no noise.
SPRINGFIELD, MO (BRAIN) — Küat Racks's Vagabond X is the brand's newest roof cargo basket. The company said the $489 black chrome basket is "a bit showier than the original." Like the original, it's a cargo basket that incorporates two fork-mount bike attachments.
RAPID CITY, SD (BRAIN) — Strider is offering a special edition Moto Strider that borrows (licensed) styling from COBRA Moto, a maker of mini motorcross bikes.
The Cobra Moto Strider is mechanically the same as a standard Strider but has custom-colored components and graphics.
BOULDER, CO (BRAIN) — Joe Friel, author of the The Cyclist's Training Bible and The Triathlete's Training Bible, has published a new book with VeloPress, The Power Meter Handbook.
EMERYVILLE, CA (BRAIN) — Folding bike maker Tern and cargo bike maker Xtracycle have teamed up on, you guessed it, a folding cargo bike, the Cargo Joe C21.
The 26-inch wheeled bike will be sold through each brand's retailers with a MSRP of $999.
SAN FRANCISCO, CA (BRAIN) — Chrome's new Lower Southside Pro is an SPD-compatible sneaker that can be used for commuting and worn all day.