SUN VALLEY, ID (BRAIN) — Smith Optics is expanding into the bike helmet market with three models, including a new all-mountain helmet called the Forefront.
INDIANAPOLIS, IN (BRAIN) — Zipp has introduced two new bottle cage designs, one made of aluminum and one of carbon fiber.
RANCHO SANTA MARGARITA, CA (BRAIN) — Serfas new TSL-T1000 headlight is a lightweight, CNC aluminum 1,000-lumen headlight for mountain biking.
SEATTLE, WA (BRAIN) — VeloBody Shave Stick was designed to make it easy to keep cycling legs smooth and conditioned.
BURNABY, British Columbia (BRAIN) — Cannondale Pro Cycling team rider Ted King worked with Sugoi to develop a signature custom jersey, called, "King of the Road."
SUN PRAIRIE, WI (BRAIN) — Challenge is making its cotton-casing cyclocross tubular, previously available only to sponsored pro athletes, available for purchase.
MINNEAPOLIS, MN (BRAIN) — 45NRTH's new Fasterkatt shoe is designed for winter cycling, including cold weather cyclocross.
SAN FRANCISCO, CA (BRAIN) — The Atom is a generator and battery that attaches to a bike's rear hub and has a USB port to charge cell phones or other devices, including tablets, cameras or GPS units.
MORGAN HILL, CA (BRAIN) — Specialized's Epic line features all-new carbon and aluminum frames designed to be the sport's lightest and most efficient full-suspension cross-country bikes.
SAN DIEGO, CA (BRAIN) — Australia-based trainer brand JetBlack is entering the U.S. market this season with the JetBlack Z1 Fluid HYDROGEL Trainer.
TORONTO, Ontario (BRAIN) — KindHuman is introducing a new affordable line of clothing to complement its higher-end offerings. The first piece in the new Aktive line is a limited edition Maccabi jersey.
BOULDER, CO (BRAIN) — Polar Bottle has reduced the retail price of its Polar Bottle Ergo — an insulated "lifestyle bottle" — by 20 percent.
Originally priced at $18.99, the Ergo is now available for a suggested retail price of $14.99.
BURBANK, CA (BRAIN) — Fixie maker Pure Fix is donating $100 from the sale of two special edition bikes to Charity:Water, an organization that funds water projects in developing countries.
PORTLAND, OR (BRAIN) — Rapha's special edition Team Sky Tour de France victory jersey will be available at the end of September.
WALNUTPORT, PA (BRAIN) — Originally launched in 1997 by Christopher C. Hoffman, CCH Racing is returning after a hiatus with a line of U.S.-made BMX race frames, handlebars, forks, stems and other products.
PORTLAND, OR (BRAIN) — Cycling rain gear maker Showers Pass is now offering a line of waterproof cases for tablets and smartphones.
The cases were created for year-round all-weather use for cyclists and other outdoor activities.
MADISON, WI (BRAIN) – The latest addition to the Saris Freedom family of tray-style hitch racks, the Freedom 4-bike doubles the capacity of the original Freedom.
CHIUDUNO, Italy (BRAIN) — Kask's new lightweight aero helmet, the Infinity, was developed with Team Sky and ridden by the team in this year's Tour de France.