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New Products

Posted June 28, 2013

EMERYVILLE, CA (BRAIN) — The latest Clif Bar flavor, called Sierra Trail Mix, is the first from the company to be made with cocoa grown on Rainforest Alliance Certified farms. The bars carry the Alliance's "frog" seal on the packaging.

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Posted June 27, 2013
Finish Line Max Suspension Spray

HAUPPAUGE, NY (BRAIN) — Finish Line's new Max Suspension Spray is intended to reduce friction on suspension stanchions.  

The company said Max smoothes out, quiets, and improves the performance of old and new forks, including those with coated stanchions.

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Posted June 25, 2013

CARLSBAD, CA (BRAIN) — SockGuy is grouping some of its best-selling designs into six-packs as part of a retail program to help dealers increase sell-through in stores. According to SockGuy, the six-packs represent what’s hot and what’s in stock and ready to ship. 

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Posted June 24, 2013

PARK CITY, UT (BRAIN) — Rocky Mountain Holster is putting a Western twist on the cruiser bike cup holder.

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Posted June 24, 2013

PARK CITY, UT (BRAIN) — Rocky Mountain Holster is putting a Western twist on the cruiser bike cup holder.

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Posted June 19, 2013
The Chris King R45D hubset in red

PORTLAND, OR (BRAIN) — Chris King's R45 disc brake hubs are now available in time for shops to build wheels for the upcoming cyclocross season.

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Posted June 18, 2013

CHICAGO, IL (BRAIN) — SRAM's new QuickView Computer Mount Adaptor allows riders to use the company's handlebar computer mount with Garmin computers that have a slide mount or a quarter-turn twist mount.

Posted in New Products
Posted June 17, 2013

SEATTLE, WA (BRAIN) — Mad Fiber has released a major update to its carbon wheels: the Road.2 wheels. The new models, available now in tubular and clincher versions, are said to be stiffer, stronger and more durable than the previous generation.

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Posted June 13, 2013

BOULDER, CO, (BRAIN) — Tour de France 100 by journalist Richard Moore tells the history of the world’s greatest sports spectacle with photos of heroes and the battles among several iconic racers through the years.   

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Posted June 12, 2013
GREENVILLE, SC (BRAIN) — Michelin is offering a tubular road tire again, about a decade after stopping sales of its last sew-up.
 
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Posted June 12, 2013

BOULDER, CO (BRAIN) — Curve's new Pro SL cycling sock is made with silver-infused polypropylene yarn with anti-bacterial treatment.

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Posted June 11, 2013
The Serotta Pronto in Stealth Red

SARATOGA SPRINGS, NY (BRAIN) — Serotta is launching a new titanium-framed road bike model that the company said is intended for the "need-for-speed, high-performance cyclist looking for a Ferrari-model at an Audi price."

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Posted June 10, 2013
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Posted June 5, 2013

LOUISVILLE, CO (BRAIN) — Wheels Manufacturing is making available its most popular machined derailleur hangers in three-piece packs.

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Posted June 5, 2013

LOS ANGELES, CA (BRAIN)  The Over-the-Top trunk rack uses a “clearance frame” to reach over a car’s spoiler on so-called “no

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Posted June 4, 2013

RANCHO SANTA MARGARITA, CA (BRAIN) — The FMP-969 floor pump has a rubber-coated stainless steel braided hose, CNC’d hose clamp, oversize pressure gauge, aluminum handle and plunger, and fits both Presta and Schrader valves. It has a maximum inflation capacity of 260 PSI. Suggested retail: $120.

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Posted June 3, 2013

PLEASANT VALLEY, MO (BRAIN) – Chamois Butt’r has added a women's-specific chamois cream to its line of skin care products. Her’ Chamois Butt’r was developed by a female sports medicine physician in collaboration with top female riders.

Posted in New Products
Posted May 31, 2013

BERINGEN, Belgium (BRAIN) — Marking Campagnolo’s milestone birthday this year, Ridley Bikes will produce a limited run of no more than 80 specially designed Helium SL lightweight race bikes outfitted with the Italian component brand’s Super Record 80th

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Posted May 30, 2013
The Hero Kit

BOULDER, CO (BRAIN) — Hero Kit repair kits include tools, small supplies and a step-by-step manual on how to make common bicycle repairs.

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