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New Products

Posted March 19, 2013
The ION Path glove model in green-yellow fade.
MOLLN, Germany (BRAIN) — German brand ION is launching its new bike gloves worldwide this spring. The Path, Ledge and Wisp models each feature "digital tips" to enable touch screen use.
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Posted March 19, 2013

APTOS, CA (BRAIN) — The Praxis conversion bottom bracket is designed for use of Shimano Hollowtech cranks in either BB30, PF30, or Specialized's OSBB frames.

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Posted March 18, 2013
The EF | Proformer

SANTA ANA, CA (BRAIN) — Old School BMX legend Eddie Fiola is launching his first signiture model frame, the EF | Proformer.

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Posted March 18, 2013
Paris-Roubaix: The Inside Story
CHEROKEE VILLAGE, AR (BRAIN) — "Paris-Roubaix: The Inside Story" is a new book by Les Woodland on the legendary French road race, published by McGann Publishing.
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Posted March 17, 2013
Specialized DeflectUV apparel

MORGAN HILL, CA (BRAIN) — Specialized Bicycles’ new apparel line will feature DeflectUV technology sun protection that has been integrated into the weave of the fabric.  Because DeflectUV is woven into the material, it is breathable, chemical free, and will never wear off, the company said.

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Posted March 15, 2013

VANCOUVER, BC (BRAIN) — Sigma's new 12.12 model Topline bike computer calculates how many gallons of gas the rider has saved by using a bike instead of a car.

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Posted March 14, 2013
Maternity Leave cover

"Maternity Leave" is a new novel by Florida cyclist, lawyer and bike importer Trish Felice Cohen. The novel's protagonist is a lawyer who fakes a pregnancy in order to take leave from her job and race her bike.

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Posted March 13, 2013
Assos ladyEllisse Adua jersey
POINTE-CLAIRE, Quebec (BRAIN) — The Assos ladyEllisse jersey is a limited edition jersey only available for the summer season of 2013.
 
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Posted March 12, 2013
The new Black Bones

MADISON, WI (BRAIN) — Saris is now shipping its best-selling Bones rack in a new color – black. The arms and legs of the Black Bones are enhanced by the addition of a black anodized center adjustment spline for a “blackout” look.

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Posted March 11, 2013
Wheels Manufacturing bottom bracket with standard sealed bearings

SUPERIOR, CO (BRAIN) — Wheels Manufacturing is introducing a made-in-U.S. bottom bracket for Pressfit-30 frames that features Enduro sealed bearings.

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Posted March 10, 2013
The Fizik Antares VS in black and yellow

LAGUNA, CA (BRAIN) — Fizik is adding new colors to its saddle line, including fluorescent pink, green, orange and yellow. The new collection of colors is called the Highlighter Collection.

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Posted March 8, 2013

SEATTLE, WA (BRAIN) —Nuun and Company has added three new flavors of its drink tablets for the spring and summer seasons.

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Posted March 7, 2013
Lamborghini 50th Anniversary Edition BMC impec

GRENCHEN, Switzerland (BRAIN) — BMC is producing 50 Lamborghini 50th Anniversary Edition impec bikes to celebrate the Italian car company's anniversary this year.

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Posted March 7, 2013
The Upstand

CHAPEL HILL, NC (BRAIN) — The Upstand is a 40-gram carbon fiber kickstand that folds up for storage in the rider's pocket while riding. The stand attaches to the bike via a tab under the rear quick release that mates to a magnetized rod.

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Posted March 5, 2013
Sci'Con AeroComfort MTB travel case

OXNARD, CA (BRAIN) — The Sci'Con MTB AeroComfort travel case fits 26-inch or 29-inch mountain bikes and features a metal structure for increased protection.

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Posted March 4, 2013
Knog Blinder Road lights

RICHMOND, Victoria, Australia (BRAIN) — After making a name for itself in the market for small headlights and tailights designed to let bikers be seen at night, the Australian brand Knog is now introducing its first lights intended to be powerful enough for riders to see unlit roads.

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Posted March 4, 2013

MORGAN HILL, CA (BRAIN) — Specialized has released its first long-travel 29er, aimed at the fast-growing market for enduro bikes.  The new Enduro Comp SE  delivers 155mm of rear wheel travel and adds only 6 millimeters to the wheelbase of the bike’s 26” counterpart.

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Posted March 1, 2013
Softride Hang5

BELLINGHAM, WA (BRAIN)—The Softride Hang5 carries five bikes without contacting frame, fork, hydraulic cable lines and other bikes.

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Posted February 28, 2013

DENVER, CO (BRAIN) — Gates Carbon Drive is collaborating with White Industries to create the CDX Freewheel, a screw-on freewheel sprocket for the Gates belt drive system.

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Posted February 28, 2013
The Giro New Road Wind Shirt
BOULDER, CO (BRAIN) — The Giro New Road Wind Shirt uses a modern update to waxed cotton that's windproof, water-shedding, and highly breathable.
 
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