MADISON, WI (BRAIN) — Bontrager's new Serano saddle line was designed for aggressive road riding, including top level pro road racing.
RAPID CITY, SD (BRAIN) — Strider Sports is releasing a heavy-duty 12-inch pneumatic-tire wheelset for its Strider bikes.
DETROIT, MI (BRAIN) — Shinola is releasing a special edition bike and watch in honor of the Wright Brothers. The Detroit brand also is launching a "private collectors club" called The Foundry.
BELLINGHAM, WA (BRAIN) — Softride says its Hang2 and Hang5 bike racks are well suited to carrying fat bikes without adapters or extra tools.
VENLO, Netherlands (BRAIN) — Dutch glove brand Mujjo has launched a double-insulated knitted cycling glove that works on touchscreen devices.
DENVER, CO (BRAIN) — Sampson Sports' new Rock pedal features an alloy body with heat treated steel entry/release mechanics along with a stainless steel top plate under the cleat.
SPRINGFIELD, MO (BRAIN) — Küat Racks' new TRIO fork-mount roof bike rack attachment has a three-way mounting system allowing compatibility with 9mm, 15mm thru- and 20mm thru-axle options. The TRIO also includes a cable lock that provides security to the rear wheel and rear frame triangle.
MIAMI, FL (BRAIN) — Fuelstrip is a product that analyzes an athlete's sweat levels and recommends the appropriate amount of sports nutrition to eat.
KLAIPEDA, Lithuania (BRAIN) — Wittson Cycles is now offering a titanium 29er rigid fork called the Nulla. The fork is the first stock production product to come from the Lithuania custom builder.
LOS ANGELES, CA (BRAIN) — Drift Innovation introduced a new action camera on Wednesday that features what the company claims is the longest battery life on the market, along with other new features.
ESSEX, United Kingdom (BRAIN) — U.K.-based Sphyke offers theft resistant combination locks for wheel skewers, axle locknuts and seat binder bolts.
EUGENE, OR (BRAIN) — Abbey Bike Tools is now offering a single-sided, Team Issue, version of its Crombie cassette lock ring tool.
SAN FRANCISCO, CA (BRAIN) — The Levi’s Commuter clothing series introduces new styles for fall 2013—including parkas, jeans, tees, woven tops and outerwear—with performance features including water resistance, moisture wicking, reflective accents and greater mobility.