APTOS, CA (BRAIN) — The Praxis conversion bottom bracket is designed for use of Shimano Hollowtech cranks in either BB30, PF30, or Specialized's OSBB frames.
SANTA ANA, CA (BRAIN) — Old School BMX legend Eddie Fiola is launching his first signiture model frame, the EF | Proformer.
MORGAN HILL, CA (BRAIN) — Specialized Bicycles’ new apparel line will feature DeflectUV technology sun protection that has been integrated into the weave of the fabric. Because DeflectUV is woven into the material, it is breathable, chemical free, and will never wear off, the company said.
VANCOUVER, BC (BRAIN) — Sigma's new 12.12 model Topline bike computer calculates how many gallons of gas the rider has saved by using a bike instead of a car.
"Maternity Leave" is a new novel by Florida cyclist, lawyer and bike importer Trish Felice Cohen. The novel's protagonist is a lawyer who fakes a pregnancy in order to take leave from her job and race her bike.
MADISON, WI (BRAIN) — Saris is now shipping its best-selling Bones rack in a new color – black. The arms and legs of the Black Bones are enhanced by the addition of a black anodized center adjustment spline for a “blackout” look.
SUPERIOR, CO (BRAIN) — Wheels Manufacturing is introducing a made-in-U.S. bottom bracket for Pressfit-30 frames that features Enduro sealed bearings.
LAGUNA, CA (BRAIN) — Fizik is adding new colors to its saddle line, including fluorescent pink, green, orange and yellow. The new collection of colors is called the Highlighter Collection.
SEATTLE, WA (BRAIN) —Nuun and Company has added three new flavors of its drink tablets for the spring and summer seasons.
GRENCHEN, Switzerland (BRAIN) — BMC is producing 50 Lamborghini 50th Anniversary Edition impec bikes to celebrate the Italian car company's anniversary this year.
CHAPEL HILL, NC (BRAIN) — The Upstand is a 40-gram carbon fiber kickstand that folds up for storage in the rider's pocket while riding. The stand attaches to the bike via a tab under the rear quick release that mates to a magnetized rod.
OXNARD, CA (BRAIN) — The Sci'Con MTB AeroComfort travel case fits 26-inch or 29-inch mountain bikes and features a metal structure for increased protection.
RICHMOND, Victoria, Australia (BRAIN) — After making a name for itself in the market for small headlights and tailights designed to let bikers be seen at night, the Australian brand Knog is now introducing its first lights intended to be powerful enough for riders to see unlit roads.
MORGAN HILL, CA (BRAIN) — Specialized has released its first long-travel 29er, aimed at the fast-growing market for enduro bikes. The new Enduro Comp SE delivers 155mm of rear wheel travel and adds only 6 millimeters to the wheelbase of the bike’s 26” counterpart.
BELLINGHAM, WA (BRAIN)—The Softride Hang5 carries five bikes without contacting frame, fork, hydraulic cable lines and other bikes.
DENVER, CO (BRAIN) — Gates Carbon Drive is collaborating with White Industries to create the CDX Freewheel, a screw-on freewheel sprocket for the Gates belt drive system.