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New Products

ATLANTA (BRAIN) — Wilier Triestina is now offering its Cento1SR frames and complete bikes with a standard aerodynamic seatpost as an alternative to its integrated seatpost design.

LONGWOOD, Fla. (BRAIN) — Specifically designed for BMX use, the Subrosa Street Rail is 8 feet long and 18 inches high. It can be broken down into 4-foot sections for transport, and a connector is available to tie two rails together for a 16-foot rail.

BURNABY, British Columbia (BRAIN) — Easton Cycling is offering its aluminum-rimmed Heist mountain bike wheels with three internal rim width options — 24, 27 and 30 mm.

The Heist wheels are all tubeless compatible out of the box, with rim strip and valve installed.

ALISO VIEJO, Calif. (BRAIN) — Fizik has released its 2015 pro team edition Aliante saddle, part of a program the brand has been running for 15 years.

For 2015, the Aliante model saddle's shape has been refined and improved with new technology and materials to create the lightest ever Aliante.

HAYWARD, Calif. (BRAIN) — Bianchi USA has just received its first shipment of its Impulso 105 Disc Compact, a disc-brake equipped road bike that retails for $1,599.99.

WHITTIER, Calif. (BRAIN) — 3G Bikes is offering three new models in the urban/city category, to complement its beach cruiser bike models.

The new G'Linda and Melrose women's bikes and the Chicago men's bike are designed to offer dealers high margins with attractive retail price points.

BOULDER, Colo. (BRAIN) — Green Guru is launching a new bag that can convert between a backpack, messenger bag and brief case as needed on trips and daily life.

POOLE, United Kingdom (BRAIN) — Bike-care brand Muc-Off has added a new range of athlete protection creams, which includes warm-up creams, a "power cream," and "ultra-endurance cream" as well as a recovery balm.

PORTLAND, Ore. (BRAIN) — Showers Pass' new sock line, called Torch, features a new 3M Scotchlight reflective treatment. 

TRAVERSE CITY, Mich. (BRAIN) — ERG! energy bars, developed by Michigan masters bike racer Dennis Bean-Larson, contain simple whole, raw foods and are gluten-, dairy- and soy-free.

LOS ANGELES (BRAIN) — FirstBike balance bikes, designed in Germany, feature a durable, weatherproof frame, Schwalbe tires, safety grips, a steering limiter and a rear drum brake.

BURNABY, British Columbia (BRAIN) — Easton Cycling is now offering three aluminum mountain bike rims separately for those who want to build wheels with their own hubs. It's the first time the brand has offered rims outside of its wheel product line.

PORTLAND, Ore. (BRAIN) — Cycle Dog is offering a new collection of Diagonals dog collars with matching bike jerseys. The collars are backed with recycled inner tube rubber and include a Pup Top bottle opener and airline-style buckle. The collars are hand sewn in Portland.

MADRID (BRAIN) — Creating a new category in the power meter market, Rotor Bike Components has introduced the INpower meter, which is integrated into the axles of the Spanish brand’s cranksets. 

BREMBATE, Italy (BRAIN) — Component brand 3T is branching out with a new handlebar-mounted device that mirrors smartphone apps.

SAN DIEGO (BRAIN) — Goggle and casual sunglass brand 100% has expanded into performance sunglasses with the introduction of the Speedcraft and more compact Speedcraft SL.

OXNARD, Calif. (BRAIN) — Nalini's new summer Black Label road cycling clothing collection has features and materials identical to what the brand provides its sponsored pro racing teams.

OLATHE, Kan. (BRAIN) — Garmin released details of the next generation of its Virb action cameras on Monday. The two new camera models will be available this summer.

NEW YORK (BRAIN) — Champion System, best known for its custom road cycling kits, is now offering a new customizable Trail Baggie short and upgraded Trail Jerseys. 

Together the Wicknasty Trail Baggie and Trail Jersey make up Champion System's Dirt Kit. The pieces are available individually or as a combo.

MILWAUKEE (BRAIN) — Fyxation is now shipping its Six Fyx kit, which converts fixed gear bikes with 120mm rear spacing to a six-speed derailleur drivetrain. The company first showed a version of the kit at trade shows two years ago.

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