ATASCADERO, CA (BRAIN) — Ice Toolz' new tool offerings include the 54R1- Disc Brake Universal maintainance Kit.
DELAND, FL (BRAIN) — MucOff's C3 Ceramic Dry chain lube contains UV tracer dye that glows in the dark when lit with an included black light flashlight. The feature allows users to see if they have fully coated their chain with the lube.
BOULDER, CO (BRAIN) — Co-authors Dr. Allen Lim and chef Biju Thomas have teamed up again to offer a follow-up to their Feed Zone Cookbook. Their new book, Feed Zone Portables, offers 75 recipes for portable food for cyclists and other endurance athletes tired of bars and gels.
ROANOKE, VA (BRAIN) — QRide stickers include QR codes that allow emergency responders to access information via a smart phone app.
HAVERHILL, MA (BRAIN) — Mavic is introducing a shallower version of the CXR 80 T aero wheelset that it introduced last year.
ST. CHARLES, IL (BRAIN) — Sigma's IICON is a cable that turns the company's battery packs — intended to power bike lights — into portable USB charging stations that can be used to power any electronic gadget, including cell phones, cameras or GPS units.
SAN JOSE, CA (BRAIN) — Rottua sandals are handmade in California and feature re-purposed bike tires and tubes along with other materials.
BOULDER, CO (BRAIN) — Challenge is introducing a new line of road tubular and clincher tires named for the famous white gravel roads of Tuscany, Italy, and the annual Eroica road race there.
SAALHAUSEN, Germany (BRAIN) — With its black links and gold highlights, the Connex Black Edi chain from Wippermann adds a bit of bling to fusty old drivetrains. It comes in 9- and 10-speed versions — each weighing less than 300 grams —and includes the tool-free Connex link.
SAN FRANCISCO, CA (BRAIN) — Comparable to an IV drip in the treatment of mild to moderate dehydration, SOS Rehydration Drink is the only product to use the World Health Organization's oral rehydration standards.
PHILADELPHIA, PA (BRAIN) —With a focus on fit and adjustability, Fuji has released its new tri/TT bike, the Norcom Straight.
POINTE-CLAIRE, Quebec (BRAIN) — The Assos corporate jersey features a new pattern design.
MADISON, WI (BRAIN) – Designed specifically to accommodate medium wheelbase recumbents, Saris’ new Freedom Long Wheelbase Bar converts a standard Saris Freedom two-bike rack to accept bikes with axle-to-axle measurements of up to 57 inches.
SANTA CRUZ, CA (BRAIN) — The Sweep is the newest addition to X-Fusion’s 34-millimeter-stanchion line of forks. Joining the Slant (26-inch) and the Trace (29er), the Sweep is a dedicated 27.5-inch-wheel fork.
BOULDER, CO (BRAIN) — VeloPress' latest title is "My Time" by 2012 Tour de France champion Bradley Wiggins of Team Sky.
SEATTLE, WA (BRAIN) — Nikwax's Basefresh is a detergent/conditioner for synethetic activewear. It deodorizes, inhibits the build-up of body odors, accelerates drying and improves the cooloing efficiency of base layers.
SAN VENDEMIANO, Italy (BRAIN) — De Marchi is introducing a line of historical jersey reproductions from cycling's golden age.
TEMPE, AZ (BRAIN) — Pivot Cycles launched its Firebird 27.5 at the Sea Otter Classic. The new model is a larger-wheeled version of the popular Firebird long-travel bike.