SAN FRANCISCO, CA (BRAIN) — Comparable to an IV drip in the treatment of mild to moderate dehydration, SOS Rehydration Drink is the only product to use the World Health Organization's oral rehydration standards.
PHILADELPHIA, PA (BRAIN) —With a focus on fit and adjustability, Fuji has released its new tri/TT bike, the Norcom Straight.
SANTA CRUZ, CA (BRAIN) — The Sweep is the newest addition to X-Fusion’s 34-millimeter-stanchion line of forks. Joining the Slant (26-inch) and the Trace (29er), the Sweep is a dedicated 27.5-inch-wheel fork.
BOULDER, CO (BRAIN) — VeloPress' latest title is "My Time" by 2012 Tour de France champion Bradley Wiggins of Team Sky.
SEATTLE, WA (BRAIN) — Nikwax's Basefresh is a detergent/conditioner for synethetic activewear. It deodorizes, inhibits the build-up of body odors, accelerates drying and improves the cooloing efficiency of base layers.
SAN VENDEMIANO, Italy (BRAIN) — De Marchi is introducing a line of historical jersey reproductions from cycling's golden age.
TEMPE, AZ (BRAIN) — Pivot Cycles launched its Firebird 27.5 at the Sea Otter Classic. The new model is a larger-wheeled version of the popular Firebird long-travel bike.
MONTEREY, CA (BRAIN) — Enve introduced its first 650b downhill racing rim at the Sea Otter Classic last week. The new rim will start shipping in June separately or as part of wheelsets using DT Swiss or Chris King hubs.
AUSTIN, TX (BRAIN) — Trigger Point Performance has added to its line of personal foam rollers with the launch of the GRID Mini. The roller is 5 inches tall by 5.5 inches in diameter, with the same 3-dimensional surface as the full size original GRID roller.
COLUMBUS, OH (BRAIN) — DUO Brand is now offering an 18-inch version of its SVS BMX street/park tire. The tire is available in 18 x 2.1-inch size in black or white sidewalls.
BOULDER, CO (BRAIN) — Fizik is now offering its Versus line of saddles with braided-carbon rails, which the company says are more comfortable than other carbon rails, while being just as light.
“Based upon feedback from our customers, we decided to add another caffeinated option to our chew lineup," said Rich Hager, chie
MINNEAPOLIS, MN (BRAIN) — Donkey Label's line of handmade soaps include soaps to remove grease and grime, a hydrating facial soap and a shaving soap. All are made especially for cyclists of pure natural and organic ingredients.
MORGAN HILL, CA (BRAIN) — Specialized has launched a new triathlon/time trial saddle, the Sitero.
FAIRFIELD, CA (BRAIN) — Action Wipes are full-body after-exercise cleaning wipes that require no rinsing. The manufacturer said the wipes contain natural ingrediants that leave the user's skin feeling clean and refreshed.