WEST CONSHOHOCKEN, Pa. (BRAIN) – 4id, a company that offers a range of sports identification and safety products, lets riders and runners light up their training regimen with the PowerWrapz and PowerClipz.
BOULDER, Colo. (BRAIN) — Rebecca Rusch's new book tells how she went from being a normal kid in Chicago to a woman known as the Queen of Pain for her perseverence as a relentlessly fast runner, paddler, and mountain bike racer.
ANTWERP, Belgium (BRAIN) – Lazer Sport is now offering two adult helmets equipped with MIPS, the multi-directional impact protection system designed to deal with angled impacts to the head.
LOS ANGELES (BRAIN) — Mission's Camo Series messenger bags are available in three sizes in a limited edition.
BOULDER, Colo. (BRAIN) — Goggles & Dust: Images from Cycling's Glory Days is a new book containing newly restored photographs from 1920s and 1930s bike racing.
SAN MATEO, CALIF. (September 29, 2014) - GoPro, Inc.'s newest action cameras the HERO4 Black and HERO4 Silver, have new features including 4K recording (on the Black model) and a built-in touch screen display (on the Silver model).
MINNEAPOLIS (BRAIN) — Bike Fixtation is now selling a wall-mounted tool station for public use in bike storage rooms or repair stations. The Public Toolbox includes eight tools secured to the wall with 54-inch braided stainless steel cables. An optional strike plate protects walls from tool strikes.
LAKE FOREST, Calif. (BRAIN) — Torcano Industries is now shipping its Muna balance bikes to retailers.
PROVO, Utah (BRAIN) – After being out of the market for several months, then announcing its return in April of this year, Contour is unveiling a new action camera—the Roam 3.
BOULDER, Colo. (BRAIN) — The SaddleLight LED Bike Bag from Nite Ize offers all the room of a normal bike bag but also comes with reflective detailing and a red LED tail light.
VISTA, Calif. (BRAIN) — Electra Bicycle Company is bolstering its Men’s Attitude cruiser collection with the new Moto model — which the Trek-owned brand describes as “a blend between a cruiser, mountain bike and BMX racer” designed for more aggressive riders.
ATLANTA (BRAIN) — Fitness app and product maker Wahoo Fitness has added the TICKR X heart rate monitor to its workout wearable line.
VANCOUVER, British Columbia (BRAIN) — Rubbers Brand Bicycle Tubes feature minimalist packaging, cheeky positioning, and a bundled glueless patch included with each tube.
SANTA MONICA, Calif. (BRAIN) — Bonk Breaker is introducing a new flavor of its High Protein bars, Cookies & Cream.
The bars are made from all-natural real food ingredients.
LAS VEGAS (BRAIN) — Just hours after Apple announced plans for its new iPhone 6 model on Tuesday, at least one bike supplier announced a matching bicycle accessory.
TULSA, Okla. (BRAIN) — ICEdot has a new product that allows bikers or other adventurers to manually trigger an alert that sends their location via text message to chosen recipients.
SCOTTS VALLEY, Calif. (BRAIN) — Giro's Empire mountain bike shoe, previously available in a limited edition, has been added to its regular product line, in a different color.
GRAND RAPIDS, Mich. (BRAIN) — Velocity USA is introducing a new lightweight cross-country rim at Interbike, called the Blunt SS.
SEATTLE (BRAIN) — Nutritionals brand Nuun recently joined the PeopleForBikes Coalition and will offer a special packaging of its electrolyte drink tablets with a portion of sales going to the organization.
BONSALL, Calif. (BRAIN) — Two industry veterans are launching a women’s chamois cream system that consists of pre-ride cleansing wipes, a during-ride chamois cream and a post-ride shower gel.