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Posted February 26, 2014

TAIPEI, Taiwan (BRAIN) — BioLogic is introducing a pair of safety lights that offer 60 degrees of adjustability — vertically and horizontally — to allow riders to aim the light exactly where it is needed.

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Posted February 24, 2014

VANCOUVER, B.C. (BRAIN) — The Bike Setup app for iOS mobile devices allows users to store their suspension settings for performance comparison testing or just as a reference for when they want to check or re-set their rigs.

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Posted February 21, 2014

SAN FRANCISCO (BRAIN) — The New Albion is a traditional road bike with a lugged high-tensile steel frame that retails for $949.99.

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Posted February 20, 2014

CHICO, Calif. (BRAIN) — Paul Components' Camera Mount is designed to securely attach a GoPro camera to the top of a threadless stem.

Posted in New Products
Posted February 20, 2014
The Ground Control is now offered in 650b.

MORGAN HILL, Calif. (BRAIN) — Specialized was notable last year for not following the trend and introducing a 650b mountain bike. But the company is not being stubborn about offering its tires in the newly popular size.

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Posted February 19, 2014

EASTPORT, Mich. (BRAIN) — The Schwinn Biking Game is a board game two-to-eight players and ages 4 and up. It's being produced by Education Outdoors, a Michigan game company. 

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Posted February 18, 2014
The Chrome Front Rack Duffle

SAN FRANCISCO (BRAIN) — Chrome Industries introduces its new line of Knurled Welded Waterproof Rolltop bags for bike camping, adventure cycling and all-weather commuting.

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Posted February 18, 2014

TAIPEI, Taiwan (BRAIN) — BioLogic is now offering a wireless speed and cadence sensor that can turn a smartphone into a full-featured cycling computer.

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Posted February 17, 2014

SCOTTS VALLEY, Calif. (BRAIN) — Giro is expanding its New Road clothing line with new men's items and its first women's line, which includes 22 pieces. The brand initially launched the clothing line last spring. 

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Posted February 13, 2014
Abbey Tools' Stu Stick

EUGENE, Ore. (BRAIN) — Abbey Bike Tools new Stu Stick is an aluminum brake rotor straightening tool that also includes a bottle opener. 

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Posted February 12, 2014

SAN FRANCISCO (BRAIN) — Timbuk2 is celebrating its 25th anniversary with an updated Classic Messenger Bag it's calling "the World's Greatest Messenger Bag."

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Posted February 7, 2014

SAN FRANCISCO (BRAIN) — The second edition of Chrome Industries' Reflective Camo collection — camouflage by day, reflective by night — includes the weatherproof Victor compact utility belt. The camo pattern has a special glass-bead print to reflect light from a distance of up to 100 feet.

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Posted February 5, 2014

BOULDER, Colo. (BRAIN) — "Eric’s Big Day: A Bicycle Race Unlike Any Other," Rod Waters’ book for children ages 4 to 8, tells the whimsical story of a boy who helps wayward bike racers as he pedals to meet a friend for a picnic—and finds himself a winner in the end.

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Posted February 3, 2014

IRVINE, Calif. (BRAIN) — Shimano on Monday announced it was entering the action camera market with the new CM-1000 Sport Camera, a $299 camera that will be available in May.

The CM-1000 is the first product from Shimano's Lifestyle Gear Division that targets the fishing and cycling markets.

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Posted February 2, 2014

IRVINE, Calif. (BRAIN) – Shimano will soon sell a wireless device that connects its electronic Di2 groups to a bike computer.

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Posted January 30, 2014

OXNARD, Calif. (BRAIN) — Nalini's Shark road shoe is part of the Italian brand's full line of road, mountain bike, multi-sport, spinning and casual shoes. The full line is made in Italy.

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Posted January 29, 2014

AUSTIN, Texas (BRAIN) — Soleus, a sports watch and GPS device brand, is now offering a fitness tracking wristband. Soleus introduced a GPS bike computer last year. 

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Posted January 27, 2014

PORTLAND, Ore. (BRAIN) — Launched via Kickstarter and distributed by Southern California-based Torcano Industries, the Orp is the first bicycle light to integrate a dual-tone horn, emitting 76 or 96 decibels of sound to alert cars, pedestrians, runners and other cyclists.

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Posted January 24, 2014

MINNEAPOLIS, Minn. (BRAIN) — LeMond is now offering an optioanal wireless power meter attachment for its LeMond Revolution stationary trainers.

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Posted January 24, 2014

GRAND RAPIDS, Mich. (BRAIN) — Velocity USA is now making clothes hangers out of scrap rims that did not meet its quality control standards.

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