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New Products

FRIEDRICHSHAFEN, Germany (BRAIN) — The Italian component brand Deda Elementi is entering a new product category — wheels.

The company showed three new wheelsets at Eurobike that have been two years in the making and designed with input from sponsored riders.

Tagged Eurobike
2013 RockShox SID 650B

FRIEDRICHSHAFEN, Germany (BRAIN) — SRAM's RockShox brand will offer two models of suspension fork in the fast-growing 650b size, starting in December.

RockShox will offer the SID and the Reba in the new size, which is also referred to as 27.5-inch.

FRIEDRICHSHAFEN, Germany (BRAIN)—Look unveiled its new S-Track mountain bike pedal to the press Wednesday morning. The pedal, named S-Track for single track, is targeted to a wide range of riders from cross-country to all-mountain and enduro.

Tagged Eurobike
SRAM's first road parts get better chainrings, other upgrades
New Force components

FRIEDRICHSHAFEN, Germany (BRAIN) — SRAM is updating its first road group, called Force, with improved chainrings, shifters and rear derailleurs, the company announced Wednesday.

Currie Technologies eFlow E3 Nitro

CHATSWORTH, CA (BRAIN) — Currie Technologies is introducing an award-winning new electric bicycle to the U.S. market at Interbike next month. The eFlow E3 Nitro, features a high-capacity Samsung lithium-ion battery pack that is integrated into the seatpost.

JüLICH, Germany-SRM is introducing a new power meter that works with 2x10 mountain bike drivetrains, including those with Rotor Q-Rings.

CINCINNATI, OH (BRAIN)The sports nutrition company Infinit is introducing a line of sports drinks developed specifically for women.

The new Isis line was designed to be isotonic, meaning it has the same percentage of dissolved minerals as body fluids.

WTB Volt saddles

MILL VALLEY, CA (BRAIN)WTB is introducing a new saddle line this fall, aimed at all-mountain riders.

(BRAIN)Shimano's PRO component brand is introducing a line of three high-performance saddles this fall, with an interactive online feature that helps consumers choose which model is right for them

Praxis 36x52 chainrings

APTOS, CA (BRAIN) Friday August 17 2012 1:56 PM MT—Praxis Works is now selling a cold-forged chainring set in the increasingly popular 'semi-compact' ring size: 36-52.

Minnesota brand offers insulated SPD-compatible Wölvhammer boot
The 45NRTH Wölvhammer

BLOOMINGTON, MN (BRAIN) — 45NRTH, a Minnesota company that offers winter bike tires, is introducing a $325 winter cycling boot that is SPD compatible, has Thinsulate and fleece insulation and a high-tech insulation material around the cleat.

Planet Bike 25 gram CO2 two-pack

MADISON, WI (BRAIN)—Planet Bike is offering a two-pack of 25 gram threaded CO2 cartridges. The larger cartridges are ideal for 29er tires and larger high pressure touring tires.

LAGUNA BEACH, CA (BRAIN)Crankbrothers is introducing a new wheelset intended for longer-travel 29er bikes.

The iodine 29er wheels have a completely redesigned rim profile from the 26-inch iodine.

HAYWARD, CA (BRAIN)Bianchi is adding two new models to its C2C range of endurance road bikes. The new Vertigo models have carbon frames and come with Shimano 105 or Campagnolo Veloce drivetrains.

BIELLA, Italy (BRAIN) Monday July 23 2012 —Vittoria Cycling Shoes has bolstered its in-house engineering and design team as it prepares to launch its first helmet and eyewear lines at this year’s fall trade shows.

IRVINE, CA (BRAIN)Felt Bicycles unveiled its 2013 performance line during a media day at its headquarters on Monday, emphasizing expansion of its mountain lineup and a more targeted 26-inch approach.

Athena EPS rear derailleur

VICENZA, Italy (BRAIN)—Campagnolo broadened its commitment to electronic shifting on Monday with the release of its 11-speed Athena EPS groupset, a lower cost, higher weight version of the Record and Super Record electronic gruppos introduced last November.

TREVISO, Italy (BRAIN)—Pinarello’s top retailers got their first look at the Dogma XC carbon 29er at the brand’s introduction of its 2013 product line in Treviso, Italy on Saturday.

BESANÇON, France (BRAIN) — BMC and Look have each used the Tour de France to introduce new road bikes. Both offer increased integration, improved aerodynamics and accommodation for electric drivetrains.

MUNICH, Germany (BRAIN) Thursday July 5 2012 1:39 PM MT—SRAM is introducing a new urban trekking group in Europe with some features borrowed from its high-end road offerings.

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