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New Products

The Level Ultimate lever.

SAN LUIS OBISPO, Calif. (BRAIN) — SRAM is releasing a new line of mountain bike disc brakes, called Level. The new line of 2-piston brakes will replaces some SRAM and Avid brakes in the company's model line.

ASHEVILLE, N.C. (BRAIN) — Industry Nine has added a version of its Torch Classic Mountain hub for the centerlock brake rotor interface. Torch Classic Mountain Center Lock will be available in Boost and traditional mountain configurations.  

The SwitchHitter thru-axle fork mount roof rack

BOULDER, Colo. (BRAIN) — RockyMounts is launching three thru-axle compatible fork-mount racks: the SwitchHitter rack, HotRod mount and StreetRod adaptor. 

SANDY, Utah (BRAIN) — Reynolds Cycling’s new fat bike wheelset, the Dean, features the company’s proprietary carbon rim technology and Industry Nine hubs. Reynolds is positioning it as a premium, all-season wheelset upgrade for fat bikes.

Pulsar Deluxe

TEMPE, Ariz. (BRAIN) — State Bicycle Co. has introduced its first 29er mountain bikes featuring graphics by artist and Cadence Cycling owner Dustin Klein.

CHICAGO (BRAIN) — SRAM has updated the graphics throughout its Red road group with mechanical shifting, making it more similar to its wireless Red group.

BIG FLATS, N.Y. (BRAIN) — Stan's NoTubes is introducing a new tire sealant formula called Race Sealant. The company also announced a new in-house R&D division and a new logo as it celebrates 15 years in business.

INDIANAPOLIS (BRAIN) — Zipp is bringing its NSW (Nest Speed Weaponry) technology to its 404 wheelsets, creating a premium model that retails for $3,100 a pair.

DURANGO, Colo. (BRAIN) — Tailwind Nutrition has added two new caffeinated flavors to its Endurance Fuel line of products.

The two new flavors, Green Tea Buzz and Tropical Buzz, each contain 35mg of caffeine per 100 calories, just like Tailwind's Caffeinated Raspberry Buzz.

PETALUMA, Calif. (BRAIN) — Mountain bike apparel brand Kitsbow has added a road line that includes a jersey, bib short, windbreaker, and knee and arm warmers.

BOULDER, Colo. (BRAIN) — The fifth edition of Zinn & the Art of Road Bike Maintenance includes step-by-step instructions for servicing vintage components as well as the newest forks and shifting, braking and bottom bracket systems.

BREMBATE, Italy (BRAIN) — 3T says its new Revo aero bars' reversed grip offers a more secure handhold that improves control on descents, rough surfaces and sprints.

MINNEAPOLIS (BRAIN) — Kinetic has released a new training application, Kinetic Fit, and invited users to get acquainted with it by joining The Sufferfest's Tour of Sufferlandria, an annual fundraiser for the Davis Phinney Foundation that begins Saturday.

SEATTLE (BRAIN) — Nuun has updated the formula of its sports hydration products, Nuun Active and Nuun Energy. The new formulas are certified vegan, gluten-free, dairy-free, and soy-free and they are tested by a third party to be certified as "Informed-Choice Trusted By Sport," which ensures they do not contain substances that are banned by athletic organizations.

IRVINE, Calif. (BRAIN) — Felt Bicycles hits the most accessible price point yet for its carbon triathlon line with the new IA 16 model, priced at $2,999.

ATLANTA (BRAIN) — Wahoo Fitness is introducing a desk that can be used while riding a stationary trainer or as a stand-up desk.

A pair of Phatty wheels.

TAMPA, Fla. (BRAIN) — Atomik Carbon has released two new fat and plus-sized rims, the PHATTY 85 and CHUBBY 43. Both feature single-wall construction wrapped around an aerospace foam core.

LIVINGSTON, Scotland (BRAIN) — Endura has released its new FS260-Pro Thermal Windproof Jacket.

Inspired by the windproof jacket Endura made for the Movistar Team, the FS260-Pro SL Thermal Windproof Jacket is made with a 4-way stretch windproof fabric with a thermal grid lining on front and sleeves.

KNOXVILLE, Tenn. (BRAIN) — Nox Composites has released its S36R carbon clincher road rim, which is 36mm deep and 28mm wide externally.

CHIUDUNO, Italy (BRAIN) — Kask's Rex mountain bike helmet features an In-Moulding design, extended head coverage and advanced ventilation system.

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