PETALUMA, Calif. (BRAIN) — CamelBak is entering the filtered-water pitcher market with a new product that it claims filters water as fast as a faucet.
ROANOKE, Va. (BRAIN) — Custom cycling clothes brand Starlight Apparel has a new line designed specifically for adventure racing. The Starlight Adventure Line is now available for custom orders; the company plans to offer the line as part of its retail line.
CHICAGO (BRAIN) — RockShox's new Paragon fork is intended for urban and trekking cyclists. The 700c fork is designed to take the edge off vibrations from the road and trail.
The fork has a lightweight tunable Solo Air spring paired with an in-ride adjustable lockout, with a PopLoc remote option.
GAINESVILLE, Fla. (BRAIN) — ShareTheDamnRoad is a bike clothing brand founded by pro road racer Phil Gaimon and his business partner, Jon Ciaccio.
SEATTLE (BRAIN) — Nuun and Company is launching a new product, called Nuun Energy.
Nuun Energy tablets balance hydration and sustain energy with a blend of B vitamins, 40 mg caffeine, and the same Optimal Electrolyte Blend as Nuun's Active Hydration tablets.
EMERYVILLE, Calif. (BRAIN) — Clif Bar & Company has released a new line of snack bars that include roasted nuts, chunks of organic dark chocolate and fruits including organic wild blueberries.
FORT COLLINS, Colo. (BRAIN) — Cartoonist Andy Singer's book, Why We Drive, is 160 pages of entertaining and provocative cartoons, facts, history and the politics of America's car culture and how it adversely impacts our society.
MISSOULA, Mont. (BRAIN) — Adventure Cycling Association has released a set of maps and guides for a 518-mile off-pavement bike tour of Idaho's hot springs.
TAIPEI, Taiwan (BRAIN) — BioLogic is introducing a pair of safety lights that offer 60 degrees of adjustability — vertically and horizontally — to allow riders to aim the light exactly where it is needed.
VANCOUVER, B.C. (BRAIN) — The Bike Setup app for iOS mobile devices allows users to store their suspension settings for performance comparison testing or just as a reference for when they want to check or re-set their rigs.
SAN FRANCISCO (BRAIN) — The New Albion is a traditional road bike with a lugged high-tensile steel frame that retails for $949.99.
CHICO, Calif. (BRAIN) — Paul Components' Camera Mount is designed to securely attach a GoPro camera to the top of a threadless stem.
MORGAN HILL, Calif. (BRAIN) — Specialized was notable last year for not following the trend and introducing a 650b mountain bike. But the company is not being stubborn about offering its tires in the newly popular size.
EASTPORT, Mich. (BRAIN) — The Schwinn Biking Game is a board game two-to-eight players and ages 4 and up. It's being produced by Education Outdoors, a Michigan game company.
SAN FRANCISCO (BRAIN) — Chrome Industries introduces its new line of Knurled Welded Waterproof Rolltop bags for bike camping, adventure cycling and all-weather commuting.
TAIPEI, Taiwan (BRAIN) — BioLogic is now offering a wireless speed and cadence sensor that can turn a smartphone into a full-featured cycling computer.
SCOTTS VALLEY, Calif. (BRAIN) — Giro is expanding its New Road clothing line with new men's items and its first women's line, which includes 22 pieces. The brand initially launched the clothing line last spring.
EUGENE, Ore. (BRAIN) — Abbey Bike Tools new Stu Stick is an aluminum brake rotor straightening tool that also includes a bottle opener.
SAN FRANCISCO (BRAIN) — Timbuk2 is celebrating its 25th anniversary with an updated Classic Messenger Bag it's calling "the World's Greatest Messenger Bag."
SAN FRANCISCO (BRAIN) — The second edition of Chrome Industries' Reflective Camo collection — camouflage by day, reflective by night — includes the weatherproof Victor compact utility belt. The camo pattern has a special glass-bead print to reflect light from a distance of up to 100 feet.