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MONTEREY, CA (BRAIN)—With more than five weeks left until the Bicycle Leadership Conference, registrations are already ahead of last year's total.

"With a stronger agenda, new host hotel right on Cannery Row, Thursday dinner at the Aquarium, we have a lot more appeal," said BLC director Ray Keener. "Then, when you get the likes of John Burke and Mike Sinyard signed on, the industry takes notice."

Panel discussions on this year's agenda covers topics such as the economy, market demographics, industry consolidation, the market-buy-sell cycle, effective marketing messages and federal funding for cycling.

Other speakers scheduled include principals from Norco, Dorel Industries recreation and leisure division, Scott USA, Crankbrothers, Raleigh, Electra and Camelbak.

"This year’s conference promises to be the most productive in years," added Sea Otter Classic CEO Frank Yohannan.

Discounted conference room rates at the host hotel, the Monterey Plaza Hotel & Spa expire on Sunday. Ask for the BLC rate.

To see the entire list of current attendees, agenda, or to register for BLC, click on the link above.