News
BOULDER, CO (BRAIN)—Selling Cycling 2008 consists of 28 three-to-five-minute training modules, available either on DVD or online.
There is also online Product Category training for 32 different bike and accessory categories, and over 4,000 individual product SKUs from 75 top brands.
CHICAGO, IL (BRAIN)—Zym Portable Electrolyte Drink enters 2008 poised for growth with the addition of several new distributors both nationwide and abroad, as well as several initiatives to drive consumer awareness of the product.
LOS ANGELES, CA (BRAIN)—Niner Bikes will paint 25 frames and matching forks with a very special theme and will sell these very limited edition frames to raise money for the charity of their choice.
Niner's first charity will be IMBA.
NBDA marketing man in charge, man at large, Michael Baker and wife, Lisa, welcomed to the world a baby girl last Friday. Jordyn Angeline Baker weighed in at 6 lbs, 12 Oz and measured 19.5" long.
DENVER, CO (BRAIN)—Attendance jumped 25 to 30 percent at the second year of the Serotta International Cycling Institute Science Symposium and Expo, according to event organizer and Institute director Dr. Ray Browning.
SAN DIEGO, CA (BRAIN)—Bicycle Retailer and Industry News recently handed out its BRAINy awards with a first-ever emphasis on companies making a concerted effort to go green.
Courtesy of the boys over at Base Camp and Princeton Tec:
LITE GRAFFITI-PRINCETON TEC FUEL HEADLAMP
DUARTE, CA (BRAIN)—Dahon celebrated its 25th anniversary by unveiling a new Web site.
The redesign of Dahon's corporate Web site doesn't only improve present aesthetics, but it also allows more user-friendly navigation.
SANTA FE, NM (BRAIN)—Campagnolo and Fulcrum have added BTI as the latest distributor to the U.S. market.
BTI has received its first shipment of Campagnolo products and Fulcrum wheels from Italy and are ready to service the IBDs.
BLOOMINGTON, MN (BRAIN)–Erik’s Bike Shop sent 13 of its service managers to participate in the USA Cycling Bill Woodul Race Mechanics Training Clinic in Colorado Springs, which took place January 10-13, and four of them earned top scores.
PORTLAND, ORE (BRAIN)—The 4th Annual North American Handmade Bike Show takes over Portland starting today and running through Sunday at the Oregon Convention Center.
Show founder Don Walker expects big numbers in bike-friendly Portland.
"From Oakland to Sacktown
The Bay Area and back down
Cali is where they put they mack down"
—2Pac in "California Love"
PETALUMA, CA (BRAIN)—Formula Brake has launched a new Web site showcasing its 2008 line of Italian disc brakes.
The new site pays homage to nearly Mt. Tam, while spotlighting new products, news and downloads to better serve the American market.
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