SCOTTS VALLEY, Calif. (BRAIN) — Bell Helmets is bringing back its trail grant program, Bell Built, in 2015, but unlike the two previous years where it selected three trails, this year the helmet company will provide a $100,000 grant to a single mountain bike project in the U.S.
PHOENIX (BRAIN) — Serfas has hired four new regional sales managers and updated its computer systems as the accessories brand looks to enhance dealer communication and support company growth.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — The IBD Summit is now filled to capacity and sponsorship opportunities are sold out as well, the event's organizers announced Wednesday.
BLOOMINGTON, Minn. (BRAIN) — More than 800 women applied for the Women's Bicycle Mechanic Scholarship launched by Quality Bicycle Products and 10 were selected to attend UBI's Professional Shop Repair and Operations Workshop in Ashland, Ore., this spring.
LAGUNA HILLS, Calif. (BRAIN) — After a nearly full-day vacation, BicycleRetailer.com came back online Wednesday morning. A hardware problem at the site's hosting service apparently caused the outage.
SAN FRANCISCO (BRAIN) — DZR, the San Francisco maker of urban cycling footwear, said Tuesday that it has signed with Echos Communications as its public relations agency.
FORT WORTH, Texas (BRAIN) — Mellow Johnny’s — the Austin, Texas, destination store co-owned by Lance Armstrong — is expanding to a second location to be housed in the new Clearfork Trailhead Cycling and Fitness Center in
BERKELEY, Calif. (BRAIN) — Industry veteran Blair Clark has joined GU Energy Labs, where he will lead the nutrition brand's sales efforts as vice president of sales. Clark has been senior vice president of sales and marketing for Smith Optics for the past 11 years.
PETALUMA, Calif (BRAIN) — Yuba Bicycles is heading out on a 20-city, three-week, electric cargo bike demo tour this week visiting Los Angeles, San Diego, Phoenix, Austin, Dallas, New Orleans, Tampa, Miami, Atlanta and many more cities between.
AUSTIN, Texas (BRAIN) — The final races of USA Cycling's cyclocross national championships, including the marquee elite men and elite women events, were rescheduled for Monday, after local officials said the course at Zilker Park was becoming too heavily damaged by muddy conditions to hold the races Sunday.
IRVINE, Calif. (BRAIN) — Bosch officially opened the U.S. headquarters for its e-bike business division Thursday afternoon, inviting media and representatives from its bike brand partners, including Felt, BH, Lapierre and Haibike, to the unveiling of the new space here.
LOUISVILLE, Ky. (BRAIN) — Chris Chance, who has taken a multi-year hiatus from the bike industry, is returning in March, when he will show a new line of Yo Eddy Team Fat Chance frames at the 2015 North American Handmade Bicycle Show here.
VALENCIA, Calif. (BRAIN) — DVO Suspension products are available this month to U.S. retailers via distributors QBP and BTI, the brand announced Friday. The young suspension brand, previously sold dealer direct in the U.S., also announced it is adding new products for the downhill and enduro markets.
PHOENIX (BRAIN) — Carla Hukee has joined Pivot Cycles, where she will be handling Pivot's brand and communications, the company announced Friday.
MANCHESTER, N.H. (BRAIN) — The Bike Cooperative has released a list of stores that joined the retailer-owned co-op in the second half of 2014.
MADRID (BRAIN) — Rotor Bike Components is rolling out an expanded global program offering consumers a 30-day trial of any of the Spanish company's Q-Ring oval chainrings for road, triathlon, mountain and cyclocross.
CHICAGO (BRAIN) — SRAM's top level single-chainring offroad group, XX1, is now coming with a black finish, and includes several new options, including a carbon crank protector boot and a cover for unused front derailleur mounts.
COLORADO SPRINGS, Colo. (BRAIN) — USA Cycling has hired six new staff members in three departments. Most notably, the hires include Andy Sparks as director of track programs and Mark Guthart as technical director.
TAIPEI, Taiwan (BRAIN) — Folding bike brand Tern has added distributors in Japan, Greece and Turkey, expanding its distribution to 65 countries worldwide.
Tern has joined with longstanding Japanese distributor Akibo, which also imports Colnago and Fuji and handles exports for Shimano.