Serfas: All Riders Welcome
News
Posted March 1, 2013
BURNABY, BC, Canada (BRAIN) — Sugoi has been named the "Official Performance Apparel" for the Ironman triathlons in North America and Europe.
The clothing brand, owned by Dorel Industries, has reached a three-year agreement with Ironman, said Sugoi president Kyle Weiner.
Posted March 1, 2013
WASHINGTON, DC (BRAIN) — The League of American Bicyclists is supporting a program to encourage women to ride in Washington, DC, with a $15,000 grant.
The League is announcing the grant for the Women & Bicycle program, on the eve of the National Women's Bicycling Forum held here on Monday.
Posted March 1, 2013
WATERLOO, WI (BRAIN) — Trek will donate $200 to a rural South African youth program for each Project One Trek sold with a special MTN-Qhubeka team paint job.
Posted March 1, 2013
AUSTIN, TX (BRAIN) — For the second year, Tern will provide a bike share service at the SXSW new media and music conferences in Austin, which are held March 8-17 this year.
This year Tern's bike share program is being sponsored by NBC’s Revolution TV show.
Posted March 1, 2013
MINNEAPOLIS, MN (BRAIN) — LeMond Inc. has announced its latest list of international distributors for its Revolution trainers.
Posted March 1, 2013
NEW YORK, NY (BRAIN) — NBC Sports Network will air daily coverage of the Paris-Nice stage race, with coverage starting Sunday at 1 p.m. ET. For the second year in a row, the network will air daily coverage of all eight stages.
Posted March 1, 2013
SCHWEINFURT, Germany (BRAIN) — SRAM has begun production of a new range of urban bike parts at a factory in Dali, Taiwan. The new line was developed over the course of 22 months at SRAM's facility in Schweinfurt, Germany, where the company has traditionally manufactured much of its internal gear products.
Posted March 1, 2013
FLETCHER, NC (BRAIN) — Cane Creek is adding a "Buy Local Now" button to its website, allowing consumers to order its products from participating nearby retailers, or simply visit the shops to buy the product. The program is coordinated by SmartEtailing.
Posted February 28, 2013
IRVINE, CA (BRAIN) — Shimano on Thursday released some details of its new product changes for the first part of this year, including a new mountain bike group with trickle-down technology, some new 11-speed road wheels, gearing options for 650b and 29er bikes and an 8-speed entry-level road group.
Posted February 28, 2013
SEATTLE, WA (BRAIN) — A newly formed investment group has purchased carbon wheel manufacturer Mad Fiber, the first of several bike industry acquisitions it's eyeing in 2013.
Posted February 28, 2013
MORGAN HILL, CA (BRAIN) — Paul Levine is joining Specialized Bicycle Components’ retailer education program, SBCU. Levine, the founder of Signiture Cycles, will teach dealers "the implementation and refinement of a sustainable fit business."
Posted February 27, 2013
GRAND JUNCTION, CO (BRAIN) — DT Swiss has promoted Jason Federico to its global sales team in aftermarket sales support and hired Steven Sperling for the newly created position of customer service representative.
Posted February 27, 2013
SECAUCUS, NJ (BRAIN) — Action Bicycle’s annual expo returns for its 15th edition this Sunday, March 3, with more than 50 vendors, including four first-time brands.
Posted February 27, 2013
VAN NUYS, CA (BRAIN) — Bernie Doering, who headed Easton-Bell Sports’ global sales up until last summer, is back at the company. The former Nike executive had resigned his position with EBS last July.
Posted February 26, 2013
BERKELEY, CA (BRAIN) — A documentary that details the positive impacts of the high school cycling movement is about to begin a nationwide tour. “Singletrack High” follows a diverse group of high school students through the 2012 mountain bike racing season.
Posted February 26, 2013
HAVERHILL, MA (BRAIN) — French brands Mavic and Time announced Tuesday that they would collaborate on development of new clipless pedal technologies.
Posted February 26, 2013
CHATTANOOGA, TN (BRAIN) — Lynskey Performance is introducing a five-model line of U.S.-made titanium frames that will retail for $1,100, the company announced.
Previously, the company's least expensive frames sold for more than $2,000.
Posted February 26, 2013
BLOOMINGTON, MN (BRAIN) — Quality Bicycle Products recognized Landry’s Bicycles for its local and national advocacy work and Clif Bar for its social and environmental activism with awards at its Frostbike open house last weekend.
Posted February 26, 2013
COCHRANE, Alberta, Canada (BRAIN) — The organization behind the ANT+ wireless protocol, used in many power meters and others sports monitoring products, announced a new generation of the protocol Tuesday at the Mobile World Congress in Barcelona, Spain.
Posted February 26, 2013
MCKINNEY, TEXAS (BRAIN) — Dallas-based triathlon retailer Playtri is expanding to a second location set to open in May that, the company claims, will be the world’s largest triathlon store.
