News

Posted March 2, 2017
A Fatback Skookum.

VALLEJO, Calif. (BRAIN) — Wren Sports has announced a new distributor in France and increased OE spec for its fat-bike suspension fork.

Ultimate Cycle Distribution has been named Wren's exclusive distributor for France.

Posted in North America
Posted March 1, 2017
An image from one of SRAM's patents involved in its suit against Fox.

CHICAGO (BRAIN) — Fox Factory and SRAM are battling in courts in Illinois and California over several patent infringement suits involving the companies' brands. Fox Factory told investors Wednesday that the litigation cost the company $2.75 million last year.

Posted in North America
Posted March 1, 2017

SANDY, Utah (BRAIN) — Reynolds Cycling has hired Jonathan Reese as its new director of global marketing. He joins Reynolds from outside the cycling industry, having spent the last five years as senior director of digital marketing at ADP.

Posted in North America Tagged People
Posted March 1, 2017

SCOTTS VALLEY, Calif. (BRAIN) — Fox Factory Holding Corp. is reporting a 16.6 percent increase in revenue in its fourth quarter, capping a nearly 10 percent increase in sales for the company's full fiscal year, which ended Dec. 30, 2016.

Posted in North America Tagged Earnings/Financial Reports
Posted March 1, 2017

BOULDER, Colo. (BRAIN) — Camber Outdoors has elected three new board members, including Roger Gierhart, a vice president at Trek Bicycle Corp.

Posted in North America Tagged Advocacy/Non-profits
Posted March 1, 2017

PORTLAND, Ore. (BRAIN) — BikeFlights.com has expanded Buck Up for Bikes, a grassroots advocacy fundraising program, to include two new beneficiary organizations: Trips for Kids and Little Bellas. Additionally, the National Interscholastic Cycling Association and the Amy D. Foundation return as beneficiaries for 2017.

Posted in North America
Posted March 1, 2017

AUSTIN, Texas (BRAIN) — Members of the Professional Bicycle Mechanics Association will be on hand at this month's North American Handmade Bicycle Show in Utah to help assemble bikes before the show and to meet with the show attendees during the March 10-12 event.

Posted in North America Tagged North American Handmade Bicycle Show
Posted March 1, 2017

TAICHUNG, Taiwan (BRAIN) — FSA has hired Mark Vandermolen at its headquarters in Taiwan to work in Asia product strategy and planning as well as marketing and sales for the region.

Posted in International Tagged People
Posted March 1, 2017

BOULDER, Colo. (BRAIN) — The Bicycle Product Suppliers Association has released a series of 10 two-minute video training sessions to help retail staff connect with and sell e-bikes.

Posted in North America Tagged Electric bike
Posted March 1, 2017

WILTON, Conn. (BRIAN) — Cycling Sports Group, a division of Dorel Industries, has hired Justin McCarthy as manager of public relations for North America. McCarthy previously handled media relations in the fitness and outdoor segments at Garmin International.

Posted in North America Tagged People
Posted February 28, 2017

BUCHAREST, Romania (BRAIN) — GoPro Inc. has opened a new office in Bucharest, Romania, that will focus on software engineering, including development of the company's web and e-commerce platforms.

Posted in International
Posted February 28, 2017



MALLABIA, Spain (BRAIN) — Mariano Gon has joined Orbea as American sales director, effective Wednesday, March 1.

Gon has more than 20 years of experience working in the Spanish and U.S. bicycle markets. He was most recently director of global sales at Santa Cruz Bicycles.

Posted in North America Tagged People
Posted February 28, 2017

MORGAN HILL, Calif. (BRAIN) — The Specialized Foundation has opened applications for its cycling program, Riding for Focus, for middle schools (grades 6-9) throughout the U.S. for the 2017-18 academic year. The application period is open now through March 24.

Posted in North America Tagged Advocacy/Non-profits
Posted February 28, 2017

BOULDER, Colo. (BRAIN) — The Walton Family Foundation has renewed its commitment to PeopleForBikes for 2017. 

Posted in Industry News Tagged Advocacy/Non-profits
Posted February 28, 2017

ST. PAUL, Minn. (BRAIN) — Park Tool has announced the winners of its 2017 Community Tool Grants, a program that supplies 10 non-profit organizations with Park Tool products worth more than $1,400. This year more than 125 organizations applied for the grants. 

Posted in North America
Posted February 28, 2017

SAN FRANCISCO (BRAIN) — Retailer Summit Bicycles, with five brick-and-mortar stores in the Bay Area and Silicon Valley, has signed on to Beeline Bikes’ Retail Partner Program to launch a fleet of seven mobile bike shops serving customers from San Francisco to Santa Cruz, California.

Posted in Retail News Tagged Omnichannel / Mobile service
Posted February 27, 2017
UPDATED: WFSGI says its unlikely recent incident was caused by a disc rotor.

ESTAVAYER-le-LAC, Switzerland (BRAIN) — The Professional Cyclists Association is threatening to take legal action against the UCI for resuming a disc brake trial in the pro peloton.

Posted in International Tagged Racing & Sponsorship
Posted February 27, 2017

BOULDER, Colo. (BRAIN) — Suppliers shipped 3 percent more bikes to shops this January than last year, in spite of inclement weather up and down the West Coast and throughout the Southwest.

Posted in Studies/Reports
Posted February 27, 2017

COON VALLEY, Wisc. (BRAIN) — Borah Teamwear has hired 30-year industry veteran and former pro racer Greg Demgen as the company's Southwest representative.

Demgen, a founding member of the 7-Eleven Cycling Team, has worked for Pearl Izumi, Bolle, Rudy Project, Defeet, Squadra and 2XU.

Posted in North America
Posted February 27, 2017

LEXINGTON, S.C. (BRAIN) — Hawley has added two new reps to its sales team. Jeff Stephens will cover Arizona, New Mexico and Las Vegas, while Adam Wilk will cover Texas.

Posted in North America Tagged Sales Reps

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