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Posted April 13, 2016
Millennials rise in importance for future growth.

MONTEREY, Calif. (BRAIN) — The speakers kicking off the Bicycle Leadership Conference Wednesday morning in this scenic bayside community talked about an evolving consumer and lagging retail and brand response to shifting demands and needs.

Posted in North America Tagged Bicycle Leadership Conference
Posted April 13, 2016

MONTEREY, Calif. (BRAIN) — The 20Collective held a meeting after lunch Wednesday during the Bicycle Leadership Conference to discuss a proposal for an excise tax on bicycle products. The tax would fund a mainstream marketing campaign and other efforts to grow awareness of cycling in the U.S.

Posted in North America Tagged Bicycle Leadership Conference
Posted April 13, 2016
Co-founder Eric Jensen appointed president; re-branding to be announced.

BOISE, Idaho (BRAIN) — K-Edge has new owners and is planning a re-branding, as two of its co-founders — Joe Savola and his wife, the Olympic cyclist Kristin Armstrong — have sold their interest in the brand to AceCo Precision Tools. K-Edge co-founder Eric Jensen been has appointed president.

Posted in North America Tagged Mergers & Acquisitions
Posted April 13, 2016

MONTEREY, Calif. (BRAIN) — Vittoria Industries North America is launching its latest additions to its graphene-enhanced wheel range at this week's Sea Otter Classic. The Qurano 30C, 46C and 60C are tubeless-compatible carbon clincher wheels.

Posted in Product/Tech Tagged Sea Otter Classic
Posted April 13, 2016

Robbie Kellman Baxter wants you to eliminate your customers and replace them with members. And she's written a book to tell you why you should do it, and how.

Posted in Retail News
Posted April 13, 2016

MONTEREY, Calif. (BRAIN) — Among its many firsts over the years, Sea Otter is hosting the first official electric mountain bike race in the U.S. on Friday. The one-hour race kicks off at 4 p.m.

Posted in North America Tagged Electric bike / Racing & Sponsorship / Sea Otter Classic
Posted April 13, 2016
White Industries’ MR30 crankset.

MONTEREY, Calif. (BRAIN) — If you enjoy farmers markets because you can talk with the farmer who grew the vegetables you plan to eat, then check out the following companies that make products in their U.S. factories in a state near you.

Posted in North America Tagged Sea Otter Classic
Posted April 13, 2016

MONTEREY, Calif. (BRAIN) — Whether you’re a first-timer or a veteran, we’re glad you’re into grabbing life by the moments because we’ve planned some fun things for you to do this year at the Subaru Sea Otter Classic powered by SRAM.

Posted in North America
Posted April 12, 2016
The OG1 in Matte Lavender.

PORTLAND, Ore. (BRAIN) — The Vanilla Workshop is introducing a new line of stock road bikes to complement its custom-made models. The Speedvagen Ready-Made bikes are still built, painted and assembled in the company's Portland factory.

Posted in Product/Tech
Posted April 12, 2016

OLNEY, Ill. (BRAIN) — Magura USA has started distributing Lake Cycling shoes in North America, from its warehouse here.

Posted in North America
Posted April 12, 2016
The KneePro One Lite.

HUNTINGTON BEACH, Calif. (BRAIN) — Slytech Protection is introducing new lines of knee and elbow protectors at a range of price points. 

Posted in Product/Tech Tagged Sea Otter Classic
Posted April 12, 2016

IRVINE, Calif. (BRAIN) — Felt Bicycles continues to expand its offroad model line with a new aggressive 27.5 model to be officially unveiled this week at the Sea Otter Classic.

Posted in Product/Tech Tagged Sea Otter Classic
Posted April 11, 2016

GOLDEN, Colo. (BRAIN) — Colorado-based Feedback Sports has acquired Scorpion Bike Stands LLC, which was based in Dana Point, California. The purchase includes patents and trademarks associated with the Scorpion bicycle stand developed by Scorpion founder Mike Diorio.

Posted in North America Tagged Mergers & Acquisitions
Posted April 11, 2016

PLEASANT VALLEY, Mo. (BRAIN) — Paceline Products Inc. has retained Adventure Advertising as its new agency of record.

Posted in North America
Posted April 11, 2016

PORTLAND, Ore. (BRAIN) — Bicycle shipping service BikeFlights.com has launched a "Buck Up for Bikes" advocacy program to support the National Interscholastic Cycling Association.

Posted in North America
Posted April 11, 2016

DURANGO, Colo. (BRAIN) — Tailwind Nutrition has expanded its use of non-GMO ingredients to the brand's entire line of products.

Besides being GMO-free, Tailwind products are billed as all-natural, dairy-, soy- and gluten-free, and easy on the stomach.

Posted in Product/Tech
Posted April 11, 2016

OGDEN, Utah (BRAIN) — Mavic's trademark yellow race neutral support vehicles will be provided by Volkswagen this year at North American events.

Posted in North America
Posted April 8, 2016

SEATTLE (BRAIN) — With help from neighbors, the city and the bike industry — including a chastened Specialized Bicycle — G&O Family Cyclery is coming back with a new, temporary location a month after a gas-line explosion nearly destroyed its shop.

Posted in Retail News
Posted April 7, 2016

LONGMONT, Colo. (BRAIN) — Retailers Rick and Jill Emerson, who own Bike-n-Hike in Longmont, are welcoming Colorado's spring season with open arms this year. As recipients of BRAIN's second Retail Remodel Project, the Emersons are already seeing positive results all around.

Posted in Retail News Tagged BRAIN News
Posted April 7, 2016
Longtime freestyle site adds BMX racing coverage after BMX Plus! ends publication.

CARLSBAD, Calif. (BRAIN) — RIDE BMX, a longstanding freestyle BMX website, is adding a racing section to its site. The site's operators said Hi Torque Publication's decision to stop publishing BMX Plus! magazine last year spurred their move.

Posted in North America Tagged Media/Publishing

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