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Posted March 21, 2016

SQUAMISH, British Columbia (BRAIN) — PinkBike.com is holding a raffle for a Trek Fuel EX9 to support the National Interscholastic Cycling Association.

Posted in Industry News Tagged Advocacy/Non-profits
Posted March 21, 2016

NEW YORK (BRAIN) — Custom clothing apparel manufacturer Champion System continues to move into new sports categories. The brand has bee designated as the official apparel brand of the newly established Professional Rugby Organization, a pro rugby league in the U.S. and Canada.

Posted in North America
Posted March 21, 2016

SAN FRANCISCO (BRAIN) — Bigtruck, a lifestyle brand best known for its trucker-style caps, has selected True Communications as its media relations and marketing agency.

True will help Bigtruck with PR, social media and marketing services.

Posted in North America
Posted March 21, 2016

DURANGO, Colo. (BRAIN) — The second edition of Todd & Ned's Durango Dirt Fondo will be a two-day event, with a singletrack mountain bike ride on Saturday, Sept. 17, followed by a gravel road ride on Sunday, Sept. 18.

Posted in North America
Posted March 18, 2016

COLORADO SPRINGS, Colo. (BRAIN) — USA Cycling told members on Friday that the organization's website had been breached.

Posted in North America Tagged Racing & Sponsorship
Posted March 18, 2016

SEATTLE (BRAIN) — RacerMate is recalling about 25,000 stationary trainer flywheels, used on ComputTrainers the company sold before 2008.

Posted in Recalls
Posted March 18, 2016

FOXBOROUGH, Mass. (BRAIN) — Todson has hired Oris Intel for automated monitoring of the accessory maker's minimum advertised price (MAP) policy.

Posted in North America Tagged MAP
Posted March 18, 2016
The Bopworx Rear Derailleur Guard.

BOULDER, Colo. (BRAIN) — Bopworx is a new brand, launched on Kickstarter, that offers resusable bike protection products for shipping, traveling with, or storing bikes. The company offers padded, easily attached protectors specifically made for the rear derailleur, forks, and more.

Posted in Product/Tech
Posted March 18, 2016

BOULDER, Colo. (BRAIN) — CatEye America is rolling out a new freight program that upgrades IBD orders within the continental U.S. to three-day shipping at the cost of ground.

Posted in North America
Posted March 17, 2016
Paraskevin on a Bianchi.

HAYWARD, Calif. (BRAIN) — Bianchi is joining forces with U.S. Olympian Connie Paraskevin's Connie Cycling Foundation to get kids on bikes. As part of the program, Bianchi will supply its Pista track bikes for use in the program's training clinics.

Posted in North America Tagged Advocacy/Non-profits
Posted March 17, 2016

BURBANK, Calif. (BRAIN) — Pure Fix, which sells bikes online and through more than 400 brick-and-mortar retailers in the U.S., is now offering online bike buyers three ways to get their bike.

Posted in Retail News Tagged Omnichannel & Consumer Direct Sales
Posted March 17, 2016
The brand is expanding on a long-standing relationship in new five-year agreement.
l to r: Pat Cunnane, Arlenis Sierra and Jose Manuel Pelaez,

PHILADELPHIA — Fuji Bikes is expanding on a 30-year relationship with the Cuban national cycling team, inking a five-year, $200,000 agreement to sponsor the team and supply it with 10 bikes per year.

Posted in International
Posted March 17, 2016
Chain Reaction is promoting the new rule.

WASHINGTON, D.C. (BRAIN) — Dealers and distributors could feel the bite from a one-sentence provision in a 160-page trade bill that, in effect, has made it easier for consumers to buy more bicycle parts and accessories from foreign websites.

Posted in North America
Posted March 16, 2016

OGDEN, Utah (BRAIN) — Mavic has announced its first all-carbon clincher wheelsets — the aero 40-millimeter-deep Cosmic Pro Carbon SL C and lightweight 25-millimeter Ksyrium Pro Carbon SL C.

Posted in Product/Tech
Posted March 16, 2016
Compass now owns a third of Fox.

WESTPORT, Conn. (BRAIN) — Suspension brand Fox Factory has bought back some shares from its previous parent company, Compass Diversified Holdings. Compass' share in Fox has been cut from 41 percent to 33 percent.

Posted in North America
Posted March 16, 2016

CHICAGO (BRAIN) — SRAM is recalling nearly 57,000 Zipp front hubs sold in the U.S. and Canada because a flange can fail. Separately, the company is recalling about 6,400 quick release levers because they can fail to engage in the closed position.

Posted in Recalls
Posted March 16, 2016

BOULDER, Colo. (BRAIN) — Club Ride Apparel has named Momentum Media PR as its public relations agency of record.

Posted in North America
Posted March 16, 2016

DENVER (BRAIN) — High-end bike brand Guerrilla Gravity, previously sold exclusively consumer direct, is launching a dealer sales program it calls Shop Direct.

The program allows consumers to order complete custom GG bikes from participating brick-and-mortar stores. 

Posted in Retail News Tagged Omnichannel & Consumer Direct Sales
Posted March 15, 2016
Schools can apply for fall; application period ends April 16.

MORGAN HILL, Calif. (BRAIN) — Specialized’s nonprofit arm, the Specialized Foundation, is rolling out its cycling program to 10 additional schools throughout the U.S. this fall. The application period for schools is from March 15 to April 16.

Posted in North America Tagged Advocacy/Non-profits
Posted March 15, 2016

VANCOUVER, British Columbia (BRAIN) — Mobile bike shop Velofix is expanding to 41 locations with the addition of franchises in Canada and across the U.S.

Posted in Retail News

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