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Posted April 7, 2016

SCOTTS VALLEY, Calif. (BRAIN) —  Giro Sport Design and co-sponsors Charge Bikes and SRAM will produce the second edition of its Grinduro festival this fall in Quincy, California. The event, which includes a enduro/gravel grinder competition, live music, food and camping, will be held Oct.

Posted in North America Tagged Consumer Expos and Rides
Posted April 7, 2016

MONTEREY, Calif. (BRAIN) — Park Tool will show its new TS-4 Professional Wheel Truing Stand at next week's Sea Otter Classic. The tool brand also will show off its new MW-1 Mobile Workshop Event Trailer, which will offer free loaner tools and work stands and will showcase more than 400 Park Tool products.

Posted in Product/Tech Tagged Sea Otter Classic
Posted April 7, 2016

TAICHUNG, Taiwan (BRAIN) — The organizers of Eurobike are working closely with Taichung Bike Week, a OEM event held each fall here.

Posted in International Tagged Eurobike / Taichung Bike Week
Posted April 7, 2016

OLNEY, Ill. (BRAIN) — Magura USA has hired Aaron Edler as the brand's new East Coast tech and sales rep. 

Aaron was formerly service coordinator for a Virginia bicycle retail chain and prior to that, East Coast brand activator for Raleigh Bicycles/Lapierre Bicycles.

Posted in North America
Posted April 7, 2016
Mobile repair franchise offers to assemble and deliver bikes ordered online.

VANCOUVER, British Columbia (BRAIN) — Mobile bike repair franchiser Velofix is offering to assemble and deliver new bikes that consumers order online. Velofix, which has nearly 50 franchise operators in North America, is looking to make agreements with brands in the markets where it has franchises.

Posted in Retail News
Posted April 7, 2016

PORTLAND, Ore. (BRAIN) — When Park Chambers, owner of three shops in Portland and Hood River, Oregon, was considering opening a fourth brick-and-mortar location, he wanted to mix it up. The shop would be service oriented, focusing on suspension overhaul and tuning with fast turnaround times.

Posted in Retail News
Posted April 6, 2016

ANAHEIM, Calif. (BRAIN) — Box Components is recalling some BMX forks that were sold in the aftermarket last year and included on some 2016 model year bikes. The forks' steerer tubes can become loose in the fork.

The company has not received any reports of injuries as a result of the defect.

Posted in Recalls
Posted April 6, 2016
The Viral Skeptic.

DENVER (BRAIN) — Domahidy Designs has renamed itself Viral Bikes, after founder Steve Domahidy said he realized the original name for his young company was ... Just. Not. Gonna. Work.

Posted in North America
Posted April 6, 2016

LAKE OSWEGO, Ore. (BRAIN) — Yakima has launched a new digital training program for its dealers, called Yakima Garage, that will provide retail training videos, product updates and company news.

Posted in North America
Posted April 6, 2016

MERIDEN, Conn. (BRAIN) — The owner of sporting goods chains Eastern Mountain Sports and Sport Chalet is preparing to file for bankruptcy, according to a report from Bloomberg News.

Posted in Retail News
Posted April 6, 2016

LIVINGSTON, Scotland (BRAIN) — Endura is now working with Scottish cycling legend, Graeme Obree, otherwise known as the "Flying Scotsman." Obree will officially act as brand ambassador, and will be involved as an "innovation catalyst" for the Scottish cycle apparel brand, the company said.

Posted in International
Posted April 6, 2016

NEWBURY PARK, Calif. (BRAIN) — Giant Bicycle USA has hired Chris Baer as its new account executive for Rhode Island, Connecticut, and Massachusetts. Baer previously was a sales rep in New England for Endura apparel, and also has experience in bicycle and ski retail.

Posted in North America Tagged Sales Reps
Posted April 6, 2016

NEWPORT, Vt. (BRAIN) — Louis Garneau USA has signed the Stoner-Andrews Agency to represent the brand in New England and industry veteran Ron Lauber to support its Northern California and Northern Nevada dealers.

With the increased coverage, Garneau now has a total of 26 reps in the U.S.

Posted in North America Tagged Sales Reps
Posted April 5, 2016

LIVINGSTON, Scotland (BRAIN) — Endura is expanding its product line with new pro-level women's road cycling items, led by the new Women's FS260-Pro SL Bibshorts DS.

Endura is supplying the Cervélo Bigla women's pro team for 2016.

Posted in Product/Tech
Posted April 5, 2016

PORTLAND, Ore. (BRAIN) — Sage Cycles, handcrafted designer of U.S.-made titanium bicycles, has expanded its independent rep network and added four new North American dealers.

Posted in North America
Posted April 5, 2016

COLORADO SPRINGS, Colo. (BRAIN) — USA Cycling has named Assos its official cycling apparel partner for the USA Cycling Team through the 2020 Olympic Games in Tokyo.

Posted in North America Tagged Racing & Sponsorship
Posted April 5, 2016

SCOTTS VALLEY, Calif. (BRAIN) — Fox Factory has announced a new cross-country suspension fork, the 32 Step-Cast. The company said the fork is its lightest cross-country fork ever, starting at 2.98 pounds.

Posted in Product/Tech Tagged Sea Otter Classic
Posted April 4, 2016

BOSTON (BRAIN) — Vittoria Industries North American has hired Adrienne Elias as its graphic designer. Elias comes to Vittoria with a bachelor's degree in industrial design from James Madison University, where she focused her projects on transportation design while developing and honing her graphic design skills.

Posted in Industry News
Posted April 4, 2016

COSTA MESA, Calif. (BRAIN) — The National Bicycle Dealers Association has hired SJE Productions to assist with a number of marketing efforts in 2016.

Posted in Retail News
Posted April 4, 2016

CLEARFIELD, Utah (BRAIN) — Vista Outdoor Inc. has completed its purchase of the Bell, Giro, C-Preme and Blackburn brands for $400 million.

Posted in North America Tagged Mergers & Acquisitions

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