DENVER (BRAIN) — High-end bike brand Guerrilla Gravity, previously sold exclusively consumer direct, is launching a dealer sales program it calls Shop Direct.
The program allows consumers to order complete custom GG bikes from participating brick-and-mortar stores.
MORGAN HILL, Calif. (BRAIN) — Specialized’s nonprofit arm, the Specialized Foundation, is rolling out its cycling program to 10 additional schools throughout the U.S. this fall. The application period for schools is from March 15 to April 16.
VANCOUVER, British Columbia (BRAIN) — Mobile bike shop Velofix is expanding to 41 locations with the addition of franchises in Canada and across the U.S.
SEATTLE (BRAIN) — REI posted record revenues last year. The outdoor specialty retailer reported $2.4 billion in annual revenues in 2015, a 9.31 percent increase from $2.2 billion in 2014.
DETROIT (BRAIN) — Detroit Bikes has hired Scott Montgomery as national sales director. Montgomery brings more than 30 years of experience in the industry including a long tenure with Cannondale, he helped re-establish Scott Sports in North America, and more recently joined Nutcase.
LAKE OSWEGO, Ore. (BRAIN) — Yakima has promoted Jason McGibbon to vice president of sales and Chris Sautter to Product Development Center director, a new role at the rack and cargo product maker.
NASHVILLE, Tenn. (BRAIN) — Tennessee is considering new legislation that would restrict the use of state gas tax revenues from being used on pedestrian and bike facilities, including pedestrian and bicycle trails, lanes, paths, sidewalks, parks and greenways.
RAPID CITY, S.D. (BRAIN) —FedEx has signed on as the title sponsor for the 2016 Strider Cup World Championship for the third year. The sixth annual event is set to be held July 29-30 at Pier 35 in San Francisco.
SEYMOUR, Conn. (BRAIN) — Thule announced that Subaru of America will now offer a selection of its carriers and racks to their customers through the Subaru Genuine Accessories program.
FAIRFAX, Calif. (BRAIN) — The Mountain Bike Hall of Fame is accepting nominations for the 2016 class of inductees. The deadline for submissions is April 15. Each year between three and five individuals are inducted. The only exception was in 1988 when 10 people were inducted.
MORGAN HILL, Calif. (BRAIN) — Specialized Bicycle Components has hired Vanessa Christie as its new women’s brand manager.
BOULDER, Colo. (BRAIN) — Registration has opened for the Better Bike Share Conference in Philadelphia, which will bring together city leaders, businesses, advocates, neighborhood leaders and social justice groups to discuss making bike share more accessible to underserved communities.
LOS ANGELES (BRAIN) — Triathlon Business International has released findings from its 2016 Confidence Survey launched during its annual conference in January and conducted by MultiSport Research Ltd.
REDLANDS, Calif. (BRAIN) — Footwear brand Five Ten is now accepting payment from its Canadian retailers in Canadian dollars.
BOULDER, Colo. (BRAIN) — BMC Switzerland and VeloNews are running a sweepstakes that will award a Taylor Phinney hand-painted BMC Teammachine SLR01 frame, to raise awareness of the Davis Phinney Foundation for Parkinson's.
ODGEN, Utah (BRAIN) — Mavic has named Lyman Public Relations as its agency of record for the U.S.
SAN FRANCISCO (BRAIN) — Küat Racks has hired True Communications as its media relations agency. True Communications will assist Küat Racks with media relations and outreach. Based in Springfield, Missouri, Küat has been in business since 2005.
MONTREAL (BRAIN) — Dorel Industries reported that its bike business, Dorel Sports, saw revenues drop by $6.4 million or 2.5 percent to $253 million in the fourth quarter of 2015. Removing the impact of foreign exchange rates, organic revenue was up about 3 percent, the company said.
AUSTIN, Texas (BRAIN) — Strava will host a panel on bike commuting and its Strava Metro service at the SXSW Interactive conference here on Saturday. The panel discusion will be led by Strava's co-founder and CTO, Mark Shaw.
BOULDER, Colo. (BRAIN) — Five years after changing its magazine's name from VeloNews to Velo Magazine, the magazine's publisher has changed the name back. The first issue with the restored name, the April issue, hit newsstands Tuesday.