News

Posted December 4, 2017

EUGENE, Ore. (BRAIN) — Rolf Prima has reach a multi-year partnership with the Race Across America (RAAM), naming the brand the Official Wheel for The World's Toughest Bicycle Race.

Posted in North America Tagged Racing & Sponsorship
Posted December 4, 2017

CARLSBAD, Calif. (BRAIN) — Canyon USA has added Devin Riley as program manager for bikes, parts and accessories. Riley will be responsible for managing the day-to-day bike and P&A-related project work, working with Canyon product managers at the brand's headquarters in Koblenz, Germany.

Posted in Industry News Tagged People
Posted December 4, 2017

WATERLOO, Wis. (BRAIN) — Joe Vadeboncoeur, who has worked at Trek for 28 years, is departing the company at the end of December. 

Posted in Industry News Tagged People
Posted December 4, 2017

LONGMONT, Colo. (BRAIN) — The organizer of the CrossVegas cyclocross race on Monday announced that longtime event title sponsor Clif Bar & Co. will follow the race to its new location in Reno next year, where it will be held during the week of Interbike, which also is moving to Reno.

Posted in North America
Posted December 4, 2017
Company will connect online customers to dealers via service contracts rather than in-store fulfillment. 'The important thing is getting that customer into the store,' CEO says.
See video below.

TEMECULA, Calif. (BRAIN) — Intense Cycles on Monday launched a consumer-direct online sales program and new lower pricing aimed at helping the brand and its dealers better compete with mountain bike brands sold exclusively D2C on the internet. Intense calls it a "hybrid, IBD-centric" approach.

Posted in Industry News
Posted December 1, 2017
An excerpt from the new manual.

COLORADO SPRINGS, Colo. (BRAIN) — The 12th edition of Barnett Bicycle Institute's Manual DX is a 600-page update to the existing manual, bringing the total manual size to 14,000 pages.

Posted in Product/Tech
Posted December 1, 2017
MORGAN HILL, Calif. (BRAIN) — The Specialized Foundation is offering a one-for-one donation program on all kid's bikes sales this month. For every Specialized Riprock, Hotrock, or Hotwalk purchased in the U.S. from Dec.
Posted in Industry News
Posted December 1, 2017

VENTURA, Calif. (BRAIN) — Zeitbike is now the exclusive distributor for Cycloc's bicycle storage systems and wall mounts.

Posted in Product/Tech
Posted December 1, 2017

SCOTTS VALLEY, Calif. (BRAIN) — Fox Factory Holdings, parent company of the Fox bicycle suspension brands, as well as Race Face, Marzocchi and Easton Cycling, has acquired 80 percent of the shares of Flagship Inc., which does business as Tuscany Motor Company. Tuscany sells aftermarket packages for trucks, including modified Ford trucks repackaged as Tonka and "Special Ops" trucks.

Posted in Industry News Tagged Mergers & Acquisitions
Posted December 1, 2017

BOULDER, Colo. (BRAIN) — The National Bicycle Dealers Association announced Friday that Todd Grant's final day as president of the organization was Thursday, Nov. 30.

Posted in Retail News Tagged People
Posted November 30, 2017

BOULDER, Colo. (BRAIN) — March Northwest, a company led by racer and coach Shaums March, will become the owner, operator and official provider of the International Mountain Bicycling Association's Instructor Certification Program, starting in January.

Posted in North America
Posted November 30, 2017

LYON, France (BRAIN) — Vélo Capital Partners, an investment group that has been studying the international bike market for several years, is launching a company, called véliSo, offering several technologies that combined would produce what the company calls "the world's safest bicycle."

Posted in International
Posted November 30, 2017

SAN LUIS OBISPO, Calif. (BRAIN) — Lezyne products are now being distributed by Velocenter in Russia and Pukinn in Iceland. Both companies are the exclusive Lezyne distributors in their countries.

Posted in International
Posted November 29, 2017

DENVER, Colo. (BRAIN) — Niner Inc. filed for Chapter 11 bankruptcy protection on Monday ahead of a planned acquisition by a Colorado investor group.

Posted in Industry News
Posted November 29, 2017

LAKE FOREST, Calif. (BRAIN) — BikeExchange began working with IBDs in Australia about 10 years ago, and later began partnering with companies to bring the technology platform, called Marketplacer, to about 20 other industries.. Now it's targeting bike brands that want to offer click-and-collect but lack the resources to build their own websites.

Posted in Industry News
Posted November 29, 2017

CHICAGO (BRAIN) — The Chicago Area Bicycle Dealers' Association has released the names of finalists for the association's annual awards for Dealer of the Year, Supplier of the Year, and Sales Rep of the Year.

Posted in Industry News Tagged People
Posted November 29, 2017
The THM Fibula brake.

BREMBATE, Italy (BRAIN) — THM Carbones, the high-end German component brand purchased by 3T last year, is eyeing growth in the U.S. market by adding sales, support and fulfillment for the brand through 3T's U.S. operation.

Posted in Industry News
Posted November 28, 2017

SAN JOSE, Calif. (BRAIN) — BicycleBlueBook has hired longtime Trek sales rep Jeff LaSelle, who will represent the company in seven Southwestern states.

LaSelle had been with Trek for 24 years, more recently managing the North Texas and Louisiana territories for the company.

Posted in Industry News Tagged People
Posted November 28, 2017
Photo courtesy of Pacenti Cycle Design.

MCDONALD, Tenn. (BRAIN) — Kirk Pacenti has two new partners at Pacenti Cycle Design — Duncan Lloyd and Luke Humphreys — and a new focus the brand's own expanded product line, showcased on a new website that launched recently.

Posted in Industry News
Posted November 28, 2017

GUILFORD, Conn. (BRAIN) — Thomson Bike Tours, one of the largest international bike tour companies, will exclusively provide Canyon Bicycles in its rental fleet next year. The tour operator will use the Canyon Ultimate CF SL 8.0 Di2 models.

Posted in Industry News

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