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Posted August 27, 2015

FRIEDRICHSHAFEN, Germany (BRAIN) — It was standing room only today at the Taiwan Excellence New Products Launch, presented in conjunction with the Taiwan External Trade Development Council (TAITRA).

Posted in International Tagged Eurobike / Taipei Cycle Show
Posted August 27, 2015

FRIEDRICHSHAFEN, Germany (BRAIN) — Fail to match the color of your fork or rims to your mountain bike frame and you run the risk of becoming a fashion pariah. 

MRP is here to help.

Posted in Product/Tech Tagged Eurobike
Posted August 27, 2015

DERBY, Vt. (BRAIN) — Garneau has hired the Moxie Northwest Sales Agency to represent the brand in Oregon, Washington, Idaho, Montana and Alaska.

Posted in North America
Posted August 27, 2015

TAMPA, Fla. (BRAIN) — The carbon component company Atomik Carbon is now working with several independent sales rep groups for national sales coverage.

Posted in North America Tagged Sales Reps
Posted August 26, 2015

LAKE FOREST, Calif. (BRAIN) – Torcano Industries is now the exclusive distributor of Pillow Pets Tricksters helmets.

Posted in North America
Posted August 26, 2015

WASHINGTON (BRAIN) — Trek Bicycle is recalling about 330 model year 2015 Trek 9.8 Superfly FS, SL, X1 and XT mountain bikes because the carbon fiber seatpost can crack and break. The company has received two reports of the seatposts cracking; neither resulted in injury.

Posted in Recalls
Posted August 26, 2015
The POC Fondo Light Jersey.

FRIEDRICHSHAFEN, Germany (BRAIN) — POC's new Fondo road cycling collection is aimed at non-elite cyclists interested in performance and comfort. It is POC's third cycling collection, joining AVIP, which is focused on rider safety, and Raceday, which is aimed at elite athletes.

Posted in Product/Tech Tagged Eurobike
Posted August 26, 2015

PHOENIX (BRAIN) — Serfas has hired Patrick Baldwin as a regional sales manager. The company also has hired the outside sales rep force, Southeast Sports, and announced that it will repeat its Golden Ticket promotion at Interbike, awarding one lucky dealer with $5,000 in Serfas product,

Posted in North America Tagged People / Sales Reps / Interbike
Posted August 26, 2015

FRIEDRICHSHAFEN, Germany (BRAIN) — At Eurobike on Wednesday, Italian saddle maker Selle Royal debuted its newest line, Scientia, which was designed in conjunction with researchers from the University of Cologne in Germany. 

Posted in Product/Tech Tagged Eurobike
Posted August 26, 2015

FRIEDRICHSHAFEN, Germany (BRAIN) — In celebration of its 30th anniversary, Yeti Cycles has added a new model to its lineup.

Posted in Product/Tech Tagged Eurobike
Posted August 26, 2015

WASHINGTON (BRAIN) — The League of American Bicyclists has added 100 new and renewing Bicycle Friendly Businesses to its list, bringing the program to recognize more than 1,050 businesses and government agencies. They are being recognized for making a bike-friendly environment for employees and the public.

Posted in North America
Posted August 26, 2015

FRIEDRICHSHAFEN, Germany (BRAIN) — For years now, Rotor has marched to the beat of its own drum in road drivetrain components, whether it’s offering oval Q-Ring chainrings or eschewing carbon cranks in favor of aluminum ones because it believes the material offers superior performance for the application.

Posted in Product/Tech Tagged Eurobike
Posted August 26, 2015

FRIEDRICHSHAFEN, Germany (BRAIN) — With a global release set for spring 2016, SRAM unveiled its long-awaited wireless electronic road groupset, SRAM Red eTAP, on the opening day of Eurobike on Wednesday.

Posted in Product/Tech Tagged Eurobike
Posted August 25, 2015

LAGUNA HILLS, Calif. (BRAIN) — Trek’s decision to begin online bike sales is covered in depth in the latest issue of Bicycle Retailer & Industry News.

The new issue, dated Sept. 1, is arriving in mailboxes now and is being distributed at this week’s Eurobike show in Germany.

Posted in Retail News
Posted August 25, 2015
The Rock and Roll-Smart.

MINNEAPOLIS (BRAIN) — Kinetic is introducing three new products at Eurobike: two trainers with built-in power sensors and a new app for mobile devices.

Posted in Product/Tech Tagged Eurobike
Posted August 25, 2015

FRIEDRICHSHAFEN, Germany (BRAIN) — Shimano is releasing its 2016 road and mountain bike offerings through its PRO component brand this week at Eurobike.

Posted in Product/Tech Tagged Eurobike
Posted August 25, 2015
The Coron in Hydrogen White.

FRIEDRICHSHAFEN, Germany (BRAIN) — POC plans to show two new mountain bike helmets at this week's Eurobike show: The Tectal and the Coron. 

Posted in Product/Tech Tagged Eurobike
Posted August 25, 2015

FRIEDRICHSHAFEN, Germany (BRAIN) — As Demo Day was in full swing outside, FSA and Gravity gave the media a sneak peek of new products consumers can expect to see as soon as spring 2016. 

Posted in Product/Tech Tagged Eurobike
Posted August 25, 2015

FRIEDRICHSHAFEN, Germany (BRAIN) — As dropper seatposts gain favor among a broader range of mountain bikers, Magura enters the market with a new — and electrified — twist on getting down and dirty for descents.

Posted in Product/Tech Tagged Eurobike
Posted August 25, 2015
Vintage-style bike is ready for participation in L'Eroica events.

FRIEDRICHSHAFEN, Germany (BRAIN) — Bianchi is introducing a new, old-style road bike for lovers of vintage bikes, including those who participate in L'Eroica events, which usually require participants to ride bikes manufactured before a specific date (related:

Posted in Product/Tech Tagged Eurobike

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