BOULDER, Colo. (BRAIN) — The Amy D. Foundation is looking for one female racer to support for the 2014-2015 U.S. cyclocross season.
SUN VALLEY, Idaho (BRAIN) — Club Ride Apparel has hired Verde Brand Communications for its content and social media marketing, effective immediately, the company announced Monday.
MIAMI (BRAIN) — J&B Importers is now distributing RockyMounts racks, the companies announced Monday.
LAKE FOREST, Calif. (BRAIN) — Torcano Industries has added two new international distributors for ORP, a bicycle light with an integrated electronic horn.
Rhyme Bikes will be distributing ORP in Spain, and Juvin Ent. Co., Ltd. will distribute in Taiwan.
PITLOCHRY, Scotland (BRAIN) — Under uncharacteristically clear blue skies, Giant unveiled its all new range of Defy road bikes to editors who attended the 2015 on-road media event set in the Scotland Highlands last week.
MILL VALLEY, Calif. (BRAIN) — Alienation BMX products are now being distributed in France and neighboring regions by Frenchys Distribution.
HAVERHILL, Mass. (BRAIN) — Mavic has worked with six custom builders to produce special bikes commemeorating the French company's 125th anniversary.
BLOOMINGTON, Minn. (BRAIN) — Fizik is offering a special version of its VSX road saddles in a limited run that is available only through QBP — not the brand's joint venture distribution group, Highway Two.
SANTA FE, N.M. (BRAIN) — Bicycle Technologies International is now distributing Thule products. The Santa Fe-based distributor said its first Thule shipment recently arrived in its warehouse.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — To meet demand for booth space at the upcoming Interbike International Expo, show organizers have added a new ballroom for exhibitors on the lower level of the Mandalay Bay Convention Center.
IRVINE, Calif. (BRAIN) — Shimano is targeting trail riders and enduro competitors with a new line of shoes and a pack announced Thursday.
SEATTLE (BRAIN) — Nuun is now sponsoring Team Novo Nordisk, a global team of diabetic cyclists, triathletes and runners, spearheaded by the world's first all-diabetes professional cycling team.
BROOKLYN, New York (BRAIN) — Levi's is opening up pop-up bike commuter gathering places in three cities this summer: Brooklyn, New York; Los Angeles; and London.
SANTA FE, N.M. (BRAIN) — A lucky bike shop employee and friend will win entries into California's sold-out Downieville Classic All-Mountain race, thanks to a contest being run by BTI and VP Components.
OSAKA, Japan (BRAIN) — Shimano is looking to help bike manufacturers streamline the use of disc brakes on road bikes by introducing a new, more direct mounting standard.
SAN FRANCISCO (BRAIN) — The distributor Rumbleship is working with Apogee Wheels on a custom wheel program. Rumbleship is a distribution platform that facilitates bulk orders and drop shipping from suppliers to retailers.
COLORADO SPRINGS, Colo. (BRAIN) — RockShox is looking for more aftermarket rear shock sales by offering its Monarch and Monarch Plus shocks in configurations to fit selected Specialized and Trek frame models. The shocks are configured with specific mounting hardware and tuning for the bikes.
BOULDER, Colo. (BRAIN) — Colorado-based Polar Bottle will be the official water bottle of the state's USA Pro Challenge, the seven-day pro stage race held next month. It's the third year that Polar has sponsored the event.
SAN DIEGO (BRAIN) — Maxima Racing Oils, a 35-year-old powersports brand, has a new bicycle division and product line.
KORBACH, Germany (BRAIN) — Continental has added a new line of Chinese-made tires to its offerings. The company will now have three bike tire product lines: the Premium line, which is all made in Germany; the new Performance Line, made in China; and the Sport line, also made in China.