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Posted July 29, 2014
One by Optic Nerve shades will be at more accessible price.

WHEAT RIDGE, Colo. (BRAIN) — The company behind Optic Nerve sunglasses and goggles is renaming itself and launching a second sunglass brand, to be called One by Optic Nerve.

Posted in North America
Posted July 29, 2014

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike has expanded its retail education schedule for this year's show.

Posted in Retail News Tagged Interbike
Posted July 29, 2014

QUEBEC (BRAIN) — Outdoor Gear Canada will be the exclusive distributor of Redline BMX bikes in Canada, starting with the 2015 model year. Redline is owned by Accell North America.

Posted in North America
Posted July 29, 2014
Distributor challenges industry to do the same.

BERKELEY, Calif. (BRAIN) — Highway Two, a California-based distributor, is pledging to donate 1 percent of its sales to the National Interscholastic Cycling Association.

Posted in North America Tagged Advocacy/Non-profits / Competition
Posted July 29, 2014
PORTLAND, Ore. (BRAIN) — Ruckus Composites is reaching out to IBDs to build a dealer base for its carbon fiber repair services. The company’s Trusted Carbon Fiber Service Network aims to simplify the repair process for shops and consumers, the company said in a release.
 
Posted in North America
Posted July 28, 2014

BERGERAC, France (BRAIN) — At the Tour de France's penultimate stage Saturday, Bianchi unveiled a new time trial/triathlon frameset that uses the company's Countervail vibration canceling technology.

The Aquila CV was raced by Team Belkin's Bauke Mollema and Laurens Ten Dam.

Posted in Product/Tech Tagged Competition
Posted July 28, 2014

GOLDEN, Colo. (BRAIN) — Kask has hired Nat Ross as its North American brand manager, the Italian helmet brand has announced.

Ross will operate from Golden, Colorado. 

Posted in North America Tagged People
Posted July 28, 2014

PORTLAND, Ore. (BRAIN) — Nutcase Helmets will release a series of limited-edition helmets commissioned from three international artists.

Posted in Product/Tech
Posted July 28, 2014
Voting to pick winning bike for production begins.
The San Francisco bike has a cable lock inside the seat tube.

PORTLAND, Ore. (BRAIN) — The Oregon Manifest’s Bike Design Project concluded on Friday with each team from participating cities — Chicago, New York, Portland, San Francisco and Seattle — unveiling its idea of the ultimate utility bike during reveal parties and events in each city. From now until Aug.

Posted in Product/Tech
Posted July 28, 2014

BOULDER, Colo. (BRAIN) — PeopleForBikes is expanding its support of IMBA, including becoming a top-level sponsor of the IMBA World Summit, to be held next month in Colorado.

Posted in North America Tagged Advocacy/Non-profits
Posted July 25, 2014

SAN DIEGO (BRAIN) — Wheel brand Hermes Sport is returning to aftermarket sales following an 18-month absence during which it focused on OEM sales. The company is also moving production stateside.

Posted in Product/Tech
Posted July 25, 2014

LONDON (BRAIN) — Future plc, which in May sold off its cycling magazines and websites, including CyclingNews.com and BikeRadar.com, announced Friday that it is selling its last remaining endurance sports title, Triathlon Plus magazine.

Posted in International Tagged Mergers/Acquisitions / Media/Publishing
Posted July 25, 2014
Company blames revenue dip in North America on severe winter and decline in overall market.
Accell sales by region, first half of 2014.

HEERENVEEN, Netherlands (BRAIN) — Accell Group N.V. reported overall revenue gains for the first six months of the year. Revenue was up 4 percent to 506.2 million euros ($679.8 million), up from 503.8 million euros ($676.6 million) in the first half of 2014.

Posted in International Tagged Earnings/Financial Reports
Posted July 25, 2014
Liv supporting a separate women's industry race this year.

LONGMONT, Colo. (BRAIN) — Registration will open Aug. 5 for the industry races at the Clif Bar CrossVegas. The annual Wheelers & Dealers Race presented by Road Bike Action will be held Wednesday, Sept. 10, after the first day of the Interbike Expo.

Posted in Retail News Tagged Competition / Interbike
Posted July 24, 2014

PHILADELPHIA (BRAIN) — Philadelphia Mayor Michael Nutter along with representatives from Advanced Sports International (ASI) are promoting cycling, commerce and investment in the city during a six-day trip to France.

Posted in International
Posted July 24, 2014

COLORADO SPRINGS, Colo. (BRAIN) — Registration has opened for USA Cycling's annual Bill Woodul Race Mechanics Clinic, a week-long class for experienced bike mechanics looking to learn how to do race support for teams or events.

Posted in North America Tagged Competition
Posted July 24, 2014

WHEAT RIDGE, Colo. (BRAIN) — Optic Nerve Eyewear has restructured its sales and marketing team, with promotions including a new director of sales, sales manager and communications manager.

Posted in North America Tagged Sales Reps / People
Posted July 24, 2014

W. CONSHOHOCKEN, Pa. (BRAIN) — A committee of the standards-making organization ASTM is honoring Randy Swart, the director of the Bicycle Helmet Safety Institute with an Award of Merit and the title of fellow.

Posted in International Tagged Awards
Posted July 24, 2014

HELSINKI, Finland (BRAIN) — Mavic's sales have grown 10 percent in the first half of 2014, thanks especially to strong sales in the April-June period, the brand's parent, Amer Sports, announced Thursday.

Posted in International Tagged Earnings/Financial Reports
Posted July 24, 2014

LOS ANGELES (BRAIN) — Universal Sports Network will present live television and online coverage of this Sunday's inaugural La Course by Le Tour de France, a new women's race being produced by the Tour de France. The coverage will begin at 7:30 a.m. ET.

Posted in North America Tagged Competition

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