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Posted July 14, 2014

BOULDER, Colo. (BRAIN) — The Amy D. Foundation is looking for one female racer to support for the 2014-2015 U.S. cyclocross season.

Posted in North America Tagged Competition
Posted July 14, 2014

SUN VALLEY, Idaho (BRAIN) — Club Ride Apparel has hired Verde Brand Communications for its content and social media marketing, effective immediately, the company announced Monday.

Posted in North America
Posted July 14, 2014

MIAMI (BRAIN) — J&B Importers is now distributing RockyMounts racks, the companies announced Monday.

Posted in North America
Posted July 14, 2014

LAKE FOREST, Calif. (BRAIN) — Torcano Industries has added two new international distributors for ORP, a bicycle light with an integrated electronic horn.

Rhyme Bikes will be distributing ORP in Spain, and Juvin Ent. Co., Ltd. will distribute in Taiwan.

Posted in International
Posted July 14, 2014

PITLOCHRY, Scotland (BRAIN) — Under uncharacteristically clear blue skies, Giant unveiled its all new range of Defy road bikes to editors who attended the 2015 on-road media event set in the Scotland Highlands last week.

Posted in Product/Tech
Posted July 11, 2014

MILL VALLEY, Calif. (BRAIN) — Alienation BMX products are now being distributed in France and neighboring regions by Frenchys Distribution.

Posted in International
Posted July 11, 2014

HAVERHILL, Mass. (BRAIN) — Mavic has worked with six custom builders to produce special bikes commemeorating the French company's 125th anniversary.

Posted in North America
Posted July 11, 2014

BLOOMINGTON, Minn. (BRAIN) — Fizik is offering a special version of its VSX road saddles in a limited run that is available only through QBP — not the brand's joint venture distribution group, Highway Two.

Posted in North America
Posted July 11, 2014

SANTA FE, N.M. (BRAIN) — Bicycle Technologies International is now distributing Thule products. The Santa Fe-based distributor said its first Thule shipment recently arrived in its warehouse.

Posted in North America
Posted July 10, 2014

SAN JUAN CAPISTRANO, Calif. (BRAIN) — To meet demand for booth space at the upcoming Interbike International Expo, show organizers have added a new ballroom for exhibitors on the lower level of the Mandalay Bay Convention Center.

Posted in North America Tagged Interbike
Posted July 10, 2014

IRVINE, Calif. (BRAIN) — Shimano is targeting trail riders and enduro competitors with a new line of shoes and a pack announced Thursday.

Posted in Product/Tech
Posted July 9, 2014

SEATTLE (BRAIN) — Nuun is now sponsoring Team Novo Nordisk, a global team of diabetic cyclists, triathletes and runners, spearheaded by the world's first all-diabetes professional cycling team.

Posted in North America
Posted July 9, 2014

BROOKLYN, New York (BRAIN) — Levi's is opening up pop-up bike commuter gathering places in three cities this summer: Brooklyn, New York; Los Angeles; and London.

Posted in North America
Posted July 9, 2014

SANTA FE, N.M. (BRAIN) — A lucky bike shop employee and friend will win entries into California's sold-out Downieville Classic All-Mountain race, thanks to a contest being run by BTI and VP Components.

Posted in North America
Posted July 9, 2014

OSAKA, Japan (BRAIN) — Shimano is looking to help bike manufacturers streamline the use of disc brakes on road bikes by introducing a new, more direct mounting standard.

Posted in Product/Tech
Posted July 9, 2014

SAN FRANCISCO (BRAIN) — The distributor Rumbleship is working with Apogee Wheels on a custom wheel program. Rumbleship is a distribution platform that facilitates bulk orders and drop shipping from suppliers to retailers. 

Posted in North America
Posted July 9, 2014
The Monarch RT3 with DebonAir configured for Trek.

COLORADO SPRINGS, Colo. (BRAIN) — RockShox is looking for more aftermarket rear shock sales by offering its Monarch and Monarch Plus shocks in configurations to fit selected Specialized and Trek frame models. The shocks are configured with specific mounting hardware and tuning for the bikes.

Posted in Product/Tech
Posted July 9, 2014

BOULDER, Colo. (BRAIN) — Colorado-based Polar Bottle will be the official water bottle of the state's USA Pro Challenge, the seven-day pro stage race held next month. It's the third year that Polar has sponsored the event. 

Posted in North America Tagged Competition
Posted July 8, 2014

SAN DIEGO (BRAIN) — Maxima Racing Oils, a 35-year-old powersports brand, has a new bicycle division and product line.

Posted in Product/Tech
Posted July 8, 2014
The Mountain King Performance is part of the new China-made line.

KORBACH, Germany (BRAIN) — Continental has added a new line of Chinese-made tires to its offerings. The company will now have three bike tire product lines: the Premium line, which is all made in Germany; the new Performance Line, made in China; and the Sport line, also made in China. 

Posted in Product/Tech

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