News

Posted January 3, 2017
Peloton's editor at large was given the AIJC's Outstanding Achievement in the field of Cycling Journalism Award.

BOULDER, Colo. (BRAIN) — Veteran cycling journalist John Wilcockson, the editor at large of Peloton Magazine, was recently recognized by the International Association of Cycling Journalists with the Outstanding Achievement in the Field of Cycling Journalism Award.

Posted in International Tagged People / Media/Publishing / Racing & Sponsorship / Awards
Posted January 3, 2017

FLETCHER, N.C. (BRAIN) — Holly Colson has left Cane Creek Cycling Components, where she had been vice president of marketing. Colson has started her own marketing consulting firm, called Facets Marketing.

Posted in North America Tagged People
Posted December 29, 2016
Omnichannel-related stories lead the list.

LONGMONT, Colo. (BRAIN) — Advanced Sports International's surprise decision to buy the retailer Performance Bicycle was the most-read story on BicycleRetailer.com in 2016.

Posted in Retail News
Posted December 29, 2016

AUSTIN, Texas (BRAIN) — Triathlon Business International has announced the finalists for its Triathlete's Choice best events awards in four categories.

Posted in North America
Posted December 28, 2016

MORGAN HILL, Calif. (BRAIN) — Slate Olson is leaving Specialized, where he has been chief marketing officer since early 2015. He is being replaced by long time Specialized employee Mark Cote, an engineer who has led Specialized's Advanced Concepts department.

Posted in North America Tagged People
Posted December 28, 2016

RIVERSIDE, Calif. (BRAIN) — Jenson USA and Free Agent BMX Bicycles handed out 60 bikes to elementary students during the annual East Hills Holiday Bicycle Giveaway on Christmas Eve. 

Posted in Retail News
Posted December 27, 2016

SAN DIEGO, Calif. (BRAIN) — World Champion road racer Peter Sagan will wear 100% eyewear for the 2017 season.

Posted in North America Tagged Racing & Sponsorship
Posted December 22, 2016

INDIANAPOLIS, Ind. (BRAIN) — Marian University's cycling team is offering a student mechanic scholarship program intended to give college students experience as a cycling race mechanic.

Posted in North America
Posted December 21, 2016
Year-to-date shipments are down nearly 8%.

BOULDER, Colo. (BRAIN) — November gave suppliers a glimmer of hope and helped offset losses earlier in the year. Suppliers shipped 16,715 more units to retailers during the month than a year earlier — an increase of about 12 percent.

Posted in Studies/Reports
Posted December 21, 2016
League is holding a webinar Wednesday morning with tips on visiting your Congress member.

WASHINGTON (BRAIN) — The League of American Bicyclists 2017 National Bike Summit will be March 6-9 in Washington. The League has released a draft agenda and is now accepting presentation proposals as well as nominations for Summit Awards.

Discounted early registration rates end on Dec. 31. 

Posted in North America
Posted December 20, 2016
Committee will try to get travel and tourism projects included in Trump's infrastructure plans.

WASHINGTON (BRAIN) — Amongst the airport and port authority executives, convention center operators and regional tourism officials participating in a new national committee on travel and tourism, cycling and bicycle touring have a voice: Jim Sayer, executive director of the Adventure Cycling Association.

Posted in Industry News
Posted December 20, 2016

MORGAN HILL, Calif. (BRAIN) — In a letter emailed to U.S. and U.K. dealers on Monday, Specialized announced that it's moving its model year 2018 retailer event to September 2017.

Posted in North America Tagged Tradeshows and conferences
Posted December 20, 2016
The Year of the Rooster Velo saddle.

LONGMONT, Colo. (BRAIN) — It's not often that foam is in the news, but when the world's largest bike saddle maker, Velo Saddle, says it has begun using its first new padding material in 35 years, it's worth paying attention.

Posted in Product/Tech
Posted December 20, 2016
Tiffanie McKenzie

BOULDER, Colo. (BRAIN) — RockyMounts has announced its first outside sales reps, Tiffanie McKenzie and Tom Roth, who will work with retailers in the South- and Northeastern U.S., respectively. They report to Rod Judd, RockyMount's sales director.

Posted in North America Tagged People
Posted December 20, 2016

SANTA CLARITA, Calif. (BRAIN) — Recently retired pro road racer Jon Hornbeck is the new editor of Hi-Torque Publication's Road Bike Action magazine. 

Posted in North America Tagged People / Media/Publishing
Posted December 20, 2016

VALLÀ, Treviso, Italy (BRAIN) — The Italian clothing brand Global Sports Gear (GSG) has agreed to sponsor and supply the AG2R La Mondiale pro cycling team for the 2017 and 2018 seasons.

Posted in International Tagged Racing & Sponsorship
Posted December 20, 2016

LYON, France (BRAIN) — Shimano Europe has announced plans to open a new distribution center here to serve its French and Italian customers. It will be the third distribution center for Shimano in Europe, joining locations in the Netherlands and Poland.

Posted in International
Posted December 20, 2016
Will Ross winning the 2016 Fat Bike Birkie race.

VALLEJO, Calif. (BRAIN) — For the 2017 season, Wren Sports will sponsor the 9:ZERO:7 Factory Team, which includes Alaska's Will Ross, one of the most successful fat bike racers in the U.S.

Posted in North America
Posted December 20, 2016

AUSTIN, Texas (BRAIN) — Organizers of the 2017 Triathlon Business International Conference have announced more speakers and agenda items for the event, which will be held Jan. 22-24 in Dallas.

Posted in North America Tagged Tradeshows and conferences
Posted December 20, 2016

MINNEAPOLIS (BRAIN) — Two partners — including one bike industry veteran — have bought Velofix franchise rights to the entire state of Minnesota in what the mobile bike repair franchiser said was its largest U.S. deal to date.

Posted in Retail News

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