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Posted April 20, 2015

LAGUNA HILLS, Calif. (BRAIN) — The latest issue of Bicycle Retailer & Industry News features a look at how the surging value of the U.S. dollar is affecting prices of bike goods in the U.S. and abroad.

Posted in North America Tagged BRAIN News
Posted April 20, 2015
Peter Reid.  photo credit: Matthew Clark/stirlandraephoto.com

SQUAMISH, British Columbia (BRAIN) — Squamish apparel brand 7mesh has named an Ambassador Team that will share their adventures wearing the company's clothing on multi-hour and multi-day rides.

The team, which consists mostly of athletes local to 7mesh's home base of British Columbia, includes:

Posted in North America
Posted April 20, 2015

EUGENE, Ore. (BRAIN) — Wheel and rim maker Rolf Prima has moved its manufacturing and offices to their new facility in Eugene, Ore., about three miles from the company's previous location.

Posted in North America
Posted April 20, 2015
A page from the new site.

KENT, Wash. (BRAIN) — Diamondback's new consumer website is focused on stories about people whose connection to bicycles can inspire and encourage others.

Posted in North America
Posted April 20, 2015

PORTLAND, Ore. (BRAIN) — BikeFlights.com, which facilitates the shipping of bikes to events, announced a new athlete ambassador program at the Sea Otter Classic last week. 

Posted in North America
Posted April 20, 2015

GRAND JUNCTION, Colo. (BRAIN) — Suspension brand MRP has hired two industry veterans for its sales and marketing team. 

Adam Micklin, more recent the director of global sales for Hayes Bicycle Group, joins MRP as its vice president of sales.

Posted in North America Tagged People
Posted April 20, 2015
Who needs a photographer when you've got a selfie stick that will do the trick.

MONTEREY, Calif. (BRAIN) — From plus-sized tires to lightweight 'cross bikes, high-end kids' bikes and the latest in helmets and eyewear, the Sea Otter Classic offered something for everyone. 

Posted in North America Tagged Sea Otter Classic
Posted April 17, 2015
The Farley 9.8.

WATERLOO, Wis. (BRAIN) — Trek on Friday announced changes to its Farley fat bike model, with new carbon frame, fork and rim options and a change to 197mm rear spacing.

Posted in Product/Tech Tagged Sea Otter Classic
Posted April 17, 2015
The Riken AL 110BCD chassis is available now.
MONTEREY, Calif. (BRAIN) — After announcing a reduction in retail price for its existing power meter cranks earlier this month, SRAM’s Quarq brand announced a new model Friday that hits its lowest price yet: as low as $799 for crank arms and spider without chainrings.
Posted in Product/Tech Tagged Sea Otter Classic
Posted April 17, 2015
Updated

WASHINGTON (BRAIN) — Two U.S. Senators have introduced legislation that would lower tariffs — currently as high as 30 percent — on some types of "recreational performance outerwear." Some cycling rain gear might be included in the clothing items that would see a tariff reduction.

Posted in North America
Posted April 16, 2015
Plus, a photo gallery of new product, and happenings, at the annual festival and race.

MONTEREY, Calif. (BRAIN) — Tired of hearing about 27.5-plus tires? Does a new helmet line generate a big yawn? And has the chatter over the new 148-millimeter thru-axle left you shaking your head? Then what is the most novel, most useful new product at Sea Otter?

Posted in Industry News Tagged Consumer Expos and Rides / Sea Otter Classic
Posted April 16, 2015

CHICAGO (BRAIN) — Lock maker Abus Mobile Security, LLC and online bike registration company Project 529 are joining forces in offering a new bike security package.

Posted in Product/Tech Tagged Sea Otter Classic
Posted April 16, 2015

BLOOMINGTON, Minn. (BRAIN) — QBP's Civia brand is recalling some aluminum fenders sold as aftermarket items and included as original equipment on some Civia Hyland bike models. According to the U.S.

Posted in Recalls
Posted April 16, 2015
The new Enve HDH bar.

OGDEN, Utah (BRAIN) — Enve has revised its line of carbon fiber mountain bike handlebars with a new high-rise model, wider widths and new graphics.

The new High Rise HDH bar has a 46mm rise, a 9 degree sweep and 810mm wide. It weighs 267 grams.

Posted in Product/Tech Tagged Sea Otter Classic
Posted April 16, 2015

MALLABIA, Spain (BRAIN) — Following an in-depth system audit, Orbea has decided to cease manufacturing in Kunshan, China, at the end of June and expand its facility in Portugal.

Posted in International
Posted April 16, 2015

MONTEREY, Calif. (BRAIN) — Rocky Mountain Bicycles is now producing the Sherpa, a bike it first showed as a concept at last year's Sea Otter Classic.

Posted in Product/Tech Tagged Sea Otter Classic
Posted April 16, 2015

QUINCY, Calif. (BRAIN) — Giro Sport Design is producing a new event this fall near its California headquarters. The Grinduro is a 60-mile competition on dirt and pavement with elements of gravel road racing and mountain bike enduro competitions.

Posted in North America Tagged Consumer Expos and Rides
Posted April 16, 2015

VANCOUVER, British Columbia (BRAIN) — After multiple delays, Recon Instruments has begun shipping its heads-up display sunglasses for the sports market. The Recon Jet is built for active outdoor use and provides information just below the user's right eye and connects to wearable sensors and smartphones.

Posted in Product/Tech
Posted April 16, 2015

LONDON (BRAIN) — Wiggle, which bills itself as the U.K.'s largest online bike and tri-sports retailer, is planning a new multimillion-dollar marketing campaign aimed at increasing its penetration with cycling enthusiasts in the U.K. and Australia. 

Posted in International
Posted April 16, 2015
(l-r): Yasso, Wilhelm and Cosentino.

MONTEREY, Calif. (BRAIN) — With 5 percent growth in overall participation in 2013 and sales growth hitting double and single digits since 2010, the running market has stemmed recent sales and participation declines seen in other sports including biking and golf.

Posted in North America Tagged Bicycle Leadership Conference

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