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Posted April 7, 2014

MINNEAPOLIS (BRAIN) — Kurt Manufacturing's Kinetic trainer brand has expanded its athlete and team sponsorship program this year as international sales grow. 

Posted in North America Tagged Competition
Posted April 7, 2014

SAN RAFAEL, Calif. (BRAIN) — Raleigh Bicycles is sponsoring the Trips for Kids North American program, and will donate 50 Talus 2.0 and Eva 2.0 mountain bikes to the program.

Posted in North America Tagged Advocacy/Non-profits
Posted April 7, 2014

SANTA CRUZ, Calif. (BRAIN) — Ibis Cycles is launching a new carbon mountain wheel line with an emphasis on extra-wide 41-millimeter rims. The wheelsets, expected to be made available for the aftermarket in June, will be displayed at the Sea Otter Classic this week in Ibis' booth (#407).

Posted in Product/Tech Tagged Sea Otter Classic
Posted April 7, 2014
La Bicicletta's Assos ProShop display.

MONTREAL (BRAIN) — Swiss clothing brand Assos has opened its first two North American shop-in-shop ProShops, with La Bicicletta in Toronto and Fresh Bikes in Arlington, Va. The brand has 17 ProShops around the world, with eight more planned to open this year.

Posted in Retail News
Posted April 7, 2014

IRMO, S.C. (BRAIN) — KindHuman has announced the recipients of its 2014 Take The Lead Cycling Scholarships.

The bicycle and cycling apparel supplier's scholarship program is intended to reward character and kindness over talent and speed.

Posted in North America
Posted April 7, 2014

LONG BEACH, Calif. (BRAIN) — David Meredith, formerly co-owner of mountain bike brand One Ghost Industries, has joined Tenneco-Marzocchi in the newly created role of North American sales/marketing coordinator. He started with the company April 1.

Posted in North America Tagged People
Posted April 4, 2014
Balance bike brand will introduce new models at the June event.

RAPID CITY, S.D. (BRAIN) — Balance bike brand Strider is supporting the 2014 Special Olympics USA Games, which are being held June 14-21 in New Jersey.

Posted in Industry News
Posted April 4, 2014

WILTON, Conn. (BRAIN) — Cannondale is expanding its digital and print newspaper, the Cannondale Gazette, to six issues this year.

Posted in North America
Posted April 4, 2014

MONTEREY, Calif. (BRAIN) — Automated video editing provider Magisto is working with the Sea Otter Classic to help attendees create and share videos from the event.

Posted in North America Tagged Sea Otter Classic
Posted April 4, 2014

IRVINE, Calif. (BRAIN) — Felt Bicycles is running its Ride to Hawaii sweepstakes through April 15 at all U.S. Felt dealerships. The promotion awards more than 550 prizes to consumers who test ride any Felt bike. The grand prize is a trip for two to Hawaii for the 2014 Kona Ironman World Championships.

Posted in Industry News
Posted April 4, 2014

ATLANTA (BRAIN) — FE Sports is now handling sales and marketing of  Wahoo Fitness products in Australia.

The agreement is effective immediately and includes Wahoo's full product line of cycling computers, heart rate monitors, cycling trainers, sensors and accessories.

Posted in International
Posted April 3, 2014

PROVO, Utah (BRAIN) — Action sports camera brand Contour has a new owner. In a statement sent to BRAIN Thursday afternoon, the company said it has completed a financial overhaul, reorganized and improved its distribution. The Seattle brand had reportedly shuttered its doors last August due to financial troubles.

Posted in Industry News
Posted April 3, 2014

CHICAGO (BRAIN) — SRAM has hired pro racer Alex Rafferty as its new European MTB public relations coordinator.

Rafferty will be based in Schweinfurt, Germany and work with SRAM's global MTB PR team in promoting all of SRAM's mountain bike brands: SRAM, RockShox, Avid, TRUVATIV and Quarq.

Posted in International Tagged People
Posted April 3, 2014

HAUPPAUGE, N.Y. (BRAIN) — Finish Line Technologies is now producing a monthly email newsletter for consumers, called BikeLove.

Posted in North America
Posted April 3, 2014

FOXBOROUGH, Mass. (BRAIN) — Todson president Neal Todrys is apologizing to retailers and reversing course after the company's announcement of a charity giveaway drew the ire of dozens of store owners last week.

Posted in North America
Posted April 3, 2014

WILMINGTON, Del. (BRAIN) — Blue Bicycle has added 10 new outside reps to its sales force, in addition to its in-house sales and customer service team.

Posted in North America
Posted April 3, 2014

BROOKLYN, N.Y. (BRAIN) — Lifestyle bike brand Brooklyn Bicycle Co. has hired Gary Thornton as national sales manager. Thornton will oversee the brand’s growing dealer base and manage a network of independent sales reps. He’s based out of the company’s Williamsburg, Brooklyn, headquarters.

Posted in North America Tagged People
Posted April 3, 2014

MORGAN HILL, Calif. (BRAIN) — Specialized and Strava have collaborated on a new social media platform, Strava Shop Pages, for retailers to build community around their businesses, better serve customers and get more people on bikes.

Posted in North America Tagged Web/Internet / Mobile bike apps
Posted April 2, 2014

SANDY, Utah (BRAIN) — Carbon fiber and aerodynamics expert Paul Lew will oversee U.S. and overseas marketing for Reynolds Cycling as sales and marketing manager Rob Aguero shifts his focus exclusively on sales. Reynolds said the move was prompted in part by growth in key accounts and OEM business.

Posted in North America Tagged People
Posted April 2, 2014
The new T-Series saddle (formerly called Titanico).

SAN DIEGO (BRAIN) — Selle Anatomica has re-engineered and renamed its U.S.-made leather saddles for 2014.

Posted in Product/Tech

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