News

Park City Bike Demos hires two

Posted October 17, 2017
Retailer plans eventual national rollout.

PARK CITY, Utah (BRAIN) — Park City Bike Demos, a "prototype location" for a retail concept that plans to expand nationally, has hired two new employees.

Highway Two promotes four, adds one

Posted October 17, 2017

ALISO VIEJO, Calif. (BRAIN) — Distributor Highway Two has promoted four people within the company and added a new hire.

Club Ride launches program to support NICA

Posted October 17, 2017
Club Ride's NICA Men's Jack Flannel

BERKELEY, Calif. (BRAIN) — The National Interscholastic Cycling Association has reached a new agreement with Club Ride, the Idaho-based apparel brand.

Dealer registration opens for CABDA show

Posted October 16, 2017

CHICAGO (BRAIN) — Organizers of the 2018 CABDA Expo opened registration for dealers on Monday. 

Be counted in the 2018 Industry Directory

Posted October 16, 2017

LAGUNA HILLS, Calif. (BRAIN) – Bicycle Retailer & Industry News and PeopleForBikes are collecting new listings and updates for the 2018 Industry Directory.

Cervelo wins Lava magazine bike count at Kona Ironman

Posted October 16, 2017
Canyon makes the biggest gains in the annual bike count.

KONA, Hawaii (BRAIN) — Lava magazine editors and assistants once again counted bike brands used at the Ironman World Championships triathlon, held Saturday here.

110th Pedego store to hold grand opening this weekend

Posted October 16, 2017
The e-bike brand's latest location is in Glendale, Arizona.

FOUNTAIN VALLEY, Calif. (BRAIN) — The newest Pedego Electric Bikes store, the company's 110th store, is being opened by co-owners Steve "Spike" Pike and his wife Sherry Roueche in Glendale, Arizona. The couple plans a ribbon cutting ceremony Friday and a Grand Opening event on Saturday.

Uncertainty and devastation as California retailers and industry members are scorched by wildfires

Posted October 13, 2017
UPDATED: At least three CamelBak employees lose houses as fires damage homes and trails, force evacuations.
Leipheimer at his former house in Santa Rosa, from his Instagram feed.

SANTA ROSA, Calif. (BRAIN) — Retailers, industry suppliers and other members of the cycling community in California are living through scary times as multiple wildfires scorch some of the country's most popular riding areas, including the Napa Valley.

WTC sells VeloNews and Triathlete to previous owner Felix Magowan and partners

Posted October 13, 2017
The home of VeloNews and VeloPress in Boulder.

BOULDER, Colo. (BRAIN) — The World Triathlon Corporation has sold VeloNews, along with Triathlete and other media titles, to Pocket Outdoor Media, a company founded by Felix Magowan, a previous owner of VeloNews. The sale was finalized late Thursday.

Rock West Composites expands carbon frame part offerings

Posted October 13, 2017

SALT LAKE CITY, Utah (BRAIN) — Carbon frame tubing supplier Rock West Composites has tripled its product offering of frame tubes and related parts, the company said.

Haute Route series adds three new US events for 2018

Posted October 13, 2017

COLORADO SPRINGS, Colo. (BRAIN) — Following the final event of the 2017 Haute Route Cycling Series around Mont Ventoux in France last weekend, Switzerland-based OC Sport announced its full calendar of 11 events for the 2018 season, including three new events in the U.S.

Atomik Carbon starts cycling events division, plans Florida bikepacking trip

Posted October 13, 2017

TAMPA, Fla. (BRAIN) —Atomik Carbon, a manufacturer of carbon wheels and components, has launched an experiential cycling events division and is kicking things off with a two-day bikepacking weekend in Florida.

Fuji Bikes sponsors rallycross team

Posted October 13, 2017

PHILADELPHIA (BRAIN) — Fuji Bikes has become the exclusive bicycle sponsor for Steve Arpin and the Loenbro Motorsports Red Bull Global RallyCross team heading into the final race of the season in Los Angles and continuing into the 2018 season.

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