News

Posted January 21, 2014

OAKLAND, Calif. (BRAIN) — Hydration system manufacturer Hydrapak has completed an expansion of its San Francisco Bay Area headquarters as the company broadens U.S. distribution of its SoftFlask collapsible bottles for gels and liquids.

Posted in North America
Posted January 21, 2014

BRAINTREE, Mass. (BRAIN) — Massachusetts retail chain Landry’s Bicycles is expanding its business to five stores with a new location opening in Braintree this spring.

Posted in Retail News
Posted January 21, 2014

GOLDEN, Colo. (BRAIN) — For the 2014 racing season, Yeti Cycles will focus its international race efforts solely on the Enduro World Series with a fully supported team that includes Junior DH World Champion Richie Rude.

Posted in International Tagged Racing & Sponsorship
Posted January 21, 2014

BERKELEY, Calif. (BRAIN) — GU Energy Labs has hired Adam Chamberlain as its new vice president of marketing.

Posted in North America Tagged People
Posted January 21, 2014

BOULDER, Colo. (BRAIN) — RockyMounts Inc. has named Verde Brand Communications as its PR agency of record. 

Posted in North America
Posted January 21, 2014

ATLANTA, Ga. (BRAIN) — Wahoo Fitness is now the official supplier of trainers to Team Sky, the team and Georgia-based supplier announced Tuesday.

Posted in International Tagged Racing & Sponsorship
Posted January 21, 2014

BURNABY, British Columbia (BRAIN) — Dorel Industries' Sugoi Performance Apparel has acquired the mountain bike and lifestyle apparel brand Sombrio.

Posted in North America Tagged Mergers & Acquisitions
Posted January 20, 2014

HAUPPAUGE, N.Y. (BRAIN) — Finish Line Technologies is sponsoring two new top-level pro cycling teams for 2014: Orica-GreenEDGE and Trek Factory Racing.

Astana Pro Team, Cannondale Pro Cycling and Team Europcar are continuing with Finish Line this season.

Posted in International Tagged Racing & Sponsorship
Posted January 20, 2014
Steve Marcus

NEWTON, Mass. (BRAIN) — Steve Marcus, a longtime New England sales rep for several brands and a former retailer and framebuilder, died Thursday, Jan. 16, at age 60.

Marcus had been suffering from cancer for several years, friends said. He died at home surrounded by his family.

Posted in North America
Posted January 20, 2014

REDWOOD SHORES, Calif. (BRAIN) — Former Easton-Bell Sports marketing director Don Palermini has joined Consumer Review, the publisher of MTBR.com and RoadBikeReview.com, as editorial director.

Posted in Industry News Tagged People / Web/Internet / Media/Publishing
Posted January 20, 2014

WILMINGTON, Del. (BRAIN) — Blue Competition Cycles, which has been off the market for nearly two years, has been sold; the new owners and management say it will begin shipping 2014 model bikes this month.

Posted in North America Tagged Mergers & Acquisitions
Posted January 17, 2014
A custom patch kit from Escapade Custom.

CARLSBAD, Calif. (BRAIN) — Escapade Custom, which provides custom logo cycling products for North American bike retailers, and other organizations, has launched a new website that its says will better serve its customers while providing faster service. 

Posted in North America
Posted January 17, 2014

SANTA FE, N.M. (BRAIN) — Bicycle Technologies International is now shipping its 2014 parts and accessories catalog. This year's catalog has grown to 1,296 pages representing over 300 brands, and it's being shipped earlier than at any time in the company's 21-year history.

Posted in North America Tagged Distributor news
Posted January 17, 2014

LEXINGTON, S.C. and FREDERICKSBURG, Va. (BRAIN) — Hawley has signed on with Catlike to be the Spanish helmet brand’s exclusive U.S. distributor.

Posted in Industry News Tagged Distributor news
Posted January 17, 2014

EUGENE, Ore. (BRAIN) — Wheelmaker Rolf Prima has appointed Uncommon Communications as its public and media relations agency. Uncommon will oversee all public and media communications in addition to a product review program.

Posted in North America Tagged People
Posted January 17, 2014

DUARTE, Calif. (BRAIN) — Cycleurope France, a member of the Group Grimaldi of Sweden, is Dahon's new distributor in France.

Posted in International Tagged Distributor news
Posted January 17, 2014
GOLDEN, Colo. (BRAIN) — Weehoo, the maker of  i-GO bicycle trailers, has hired SMACK! Media as its public relations agency for 2014. 
Posted in North America

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