News

Posted July 22, 2015
Video is below the story.

VICTOR, Idaho (BRAIN) —  When it came time to list their store, Fitzgerald's Bicycles, for sale earlier this year, retailers Scott and Janine Fitzgerald took an unconventional approach.

Posted in Retail News
Posted July 21, 2015
Bliss' ARG Minimalist Knee Pad.

HERMOSA BEACH, Calif. (BRAIN) — Bliss, a Germany-based protective gear brand, is looking to come to the U.S. market this year with its line of lightweight mountain bike pads.

Posted in International
Posted July 21, 2015

MILL VALLEY, Calif. (BRAIN) — True Communications has hired industry veteran Kevin Rouse to join the agency's public and media relations team.

Rouse will join True as an account manager starting immediately. He will be responsible for media strategy and outreach with a number of True clients.

Posted in North America Tagged People
Posted July 21, 2015
The Deadwood 29-plus off-road touring and bike packing model

SNOWBASIN, Utah (BRAIN) — Is it really necessary for one brand to offer not one, not two, but THREE different drop-bar 29er bikes? Oh yeah, says Benton Hunt, global sales manager for Salsa Cycles. It’s all about the individual experience and where the bike can take a rider, he said during the Salsa 2016 model year presentation QBP’s SaddleDrive dealer event in Snowbasin.

Posted in Product/Tech Tagged Events
Posted July 21, 2015

BOULDER, Colo. (BRAIN) — The Green Lane Project is asking city transportation staffers and consultants to complete a survey on how protected bike lands are working out.

Posted in North America Tagged Advocacy/Non-profits
Posted July 21, 2015

DENVER (BRAIN) — Colorado's pro stage race, the USA Pro Challenge, has expanded its agreement with Pearl Izumi. The Colorado-based clothing brand will now serve as the race's year-round official merchandise retail partner.

Posted in North America
Posted July 21, 2015

WILMINGTON, Del. (BRAIN) — Blue Bicycle has named Orli Chinea its national sales manager. Chinea was most recently was working as the western regional manager for Blue.

Posted in North America
Posted July 21, 2015

ORLANDO, Fla. (BRAIN) — Catrike has selected Anson-Stoner as its public relations agency of record after a nationwide search.

The new partnership comes as Catrike said it has has seen unprecedented growth. Sales have grown 55 percent this year and the brand is expecting a 40 percent increase in 2016.

Posted in North America
Posted July 20, 2015

SNOWBASIN, Utah (BRAIN) — Dubbing this the “Year of the Stocking Dealer,” Surly Bikes has overhauled its sales program in an effort to recognize local bike shops for their role in building the QBP-owned brand.

Posted in North America
Posted July 20, 2015

ASHEVILLE, N.C. (BRAIN) — Pro trials rider Jeff Lenosky will perform at the Eastern Outdoor Reps Association trade show in Killington, Vt., planned for Aug. 24-26.

Lenosky will perform Aug. 25 at 6:30 p.m. at the event, being held at Killington Grand Resort's Snow Shed Lodge and & Rams Head. 

Posted in North America Tagged Tradeshows and conferences
Posted July 20, 2015

BOULDER, Colo. (BRAIN) —  The Outdoor Industries Women's Coalition has created a People and Culture Department, designed to drive creativity and business sustainability in member companies through happier, more diverse, and inclusive workplaces.

Posted in Industry News Tagged Advocacy/Non-profits

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