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Posted July 18, 2011

IRVINE, CA (BRAIN)—As Felt Bicycles introduced its 2012 product offerings to the cycling media at its Irvine, California headquarters yesterday, the company looks to bring its racing and performance heritage to a wider audience with more options at better price points.

Posted in North America Tagged Events
Posted July 18, 2011

IRVINE, CA (BRAIN)—Joe Lawwill has joined Shimano American Corporation as the mountain bike marketing specialist.

Based out of company headquarters in Irvine, California, he will take over all aspects of mountain bike marketing including advertising, sponsorship, events and public relations.

Posted in North America Tagged People
Posted July 17, 2011

MORGAN HILL, CA (BRAIN)—More than 575 retailers from around the United States joined 170 international dealers at the 2012 Specialized Dealer Event in Monterey, California. It concluded over the weekend.

Posted in North America Tagged Events
Posted July 17, 2011

LA CANADA FLINTRIDGE, CA (BRAIN)—Norbert Olberz, founder of Sport Chalet, passed away from natural causes last Friday. He was 86.

Posted in North America Tagged People
Posted July 17, 2011

WASHINGTON, D.C. (BRAIN)—The U.S.

Posted in North America
Posted July 15, 2011

BOULDER, CO (BRAIN)—Veltec Sports is in the process of shutting down operations. Its Dutch parent company began laying off staff at the offices and warehouse in Carson City, Nevada, and Boulder, Colorado, earlier this week.

Posted in North America
Posted July 15, 2011

“Hanging out with Yeti fans from all over the world, riding with them—it always reminds us exactly why we do what we do. When we get back to the factory after Tribe Gathering–and recover from the festivities–we always are extra motivated to live up to our fans expectations.”

Posted in North America
Posted July 15, 2011

WATERLOO, WI (BRAIN)—Trek Bicycle has created a lineup of Livestrong-themed bikes to support the fight against cancer.

Posted in Product/Tech
Posted July 15, 2011

HOUSTON, TX (BRAIN)—Bicycle World of Houston has expanded with a third store focused solely on triathlon products including swimsuits and goggles, running shoes and apparel as well as tri bikes and accessories.

Posted in Retail News
Posted July 15, 2011

SCHWEINFURT, Germany (BRAIN)—SRAM will layoff another 27 people at its Schweinfurt, Germany, factory by the end of this month as it completes the second phase of its production shift to Taiwan.

Posted in International
Posted July 15, 2011

PARSIPPANY, NJ—Kent International’s largest customers are mass-market retailers. But lately, bike shops looking for lower-priced entry level models are turning to the company to fill in their lines.

Posted in North America
Posted July 15, 2011

By Jason Norman

As the popularity of 29ers continues to rise, engineers are drawing up new suspension platforms better tailored to fit their larger wheel size.

Posted in Product/Tech
Posted July 15, 2011

By Nicole Formosa

TAIPEI, Taiwan—It’s been a difficult road full of uncertainty for Joshua Hon and his mother Florence Shen, as they launch a new folding bike brand that competes with Dahon, a family company they both spent decades championing.

Posted in North America
Posted July 14, 2011

CHAM, Switzerland (BRAIN)—Specialized has expanded its European headquarters in Switzerland adding R & D and engineering staff to work on projects specific to the domestic bike market.

Posted in International
Posted July 14, 2011

LAGUNA HILLS, CA (BRAIN)—Bicycle Retailer & Industry News is once again compiling its Top 100 list of retailers and, like last year, opening up the process so retailers, especially those in smaller towns or who own smaller shops, have an equal opportunity to participate in the process.

Posted in Retail News Tagged BRAIN Top 100
Posted July 14, 2011

MAINZ, Germany (BRAIN)—The city of Mainz, Germany introduced a 4 million euro plan to integrate bicycles into the city’s public transportation system this week.

Posted in Industry News
Posted July 14, 2011

WINDSOR, CO (BRAIN)—David Roberts has enlisted a small local army of friends and customers to help him ride the bikes over from his current Spokes Inc. store to a larger space on Main Street in Windsor, Colorado, tomorrow, in a quasi “bike parade.”

Posted in Retail News
Posted July 14, 2011

STARKVILLE, MS (BRAIN)—Much has transpired since Jan Morgan, co-owner of Boardtown Bikes, was biking on Mississippi’s Highway 50 when a car struck her from behind, carrying her 200 yards on the car's hood before stopping.

Posted in Retail News
Posted July 13, 2011

“We are working to build private sector support for a bike share system that has a lot of interest and a groundswell of financial support already."

—Craig Staley, GM of Mellow Johnny's. A group of private investors, led by Mellow Johnny's, is rallying to make an Austin bike share system a reality.

Posted in North America
Posted July 13, 2011

LOS ANGELES, CA (BRAIN)—After one too many close calls because of rutted and washed out trails in the Southern California trail systems, 18-year industry veteran and music producer Jim Furey has had enough and will be using album sales from his music project Solarno (click on link) to help raise funds for the Intern

Posted in North America Tagged People

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