Serfas: All Riders Welcome
News
Posted April 23, 2008
SHANGHAI, China (BRAIN)—Trek, Specialized and Pacific Cycle, three North American pioneers in the Chinese bicycle market, are skipping this year’s China Cycle show. But many new foreign brands will be on display through distributors, show spokesman Kevin Zhou said.
Posted April 22, 2008
MADONE, Italy (BRAIN)—Vittoria has added Walter Belli to its marketing department.
Posted April 22, 2008
SEYMOUR, CT (BRAIN)—Thule has hired Tom Andrews as national accounts sales manager.
Andrews will be the key contact for Thule’s western national accounts and will report to Schuyler Horton, Thule’s director of national accounts.
Posted April 22, 2008
ROCHESTER, N.Y. (BRAIN)—Nalgene announced this week that it would end production of its popular line of water bottles made with the chemical bisphenol-A amid growing consumer concern over the safety of the chemical.
Posted April 22, 2008
"The presidential library will not just be a library, it will be more of a library/paintball range. We'll also have batting cages and Go Karts and that game where you drop quarters into a machine and try to knock other quarters off a ledge to win prizes."
Posted April 22, 2008
MONTEREY, CA (BRAIN)—Well known mountain biker and Wicked Racin owner Mark Reynolds died Saturday during the downhill race at the Sea Otter Classic. He was 48.
Posted April 21, 2008
MONTEREY, CA (BRAIN)—Trek launched its Women Who Ride club with a ladies-only wine and cheese party on Saturday afternoon at the Sea Otter Classic.
About 30 women showed up to hear about the new club and mingle with other female riders.
Posted April 21, 2008
MONTEREY, CA (BRAIN)—FSA wined and dined journalists at Sea Otter, bringing them up to speed on oversize bottom bracket technology, which will hit many 2009 models.
Posted April 21, 2008
MONTEREY, CA (BRAIN)—The weather gods looked down more favorably on this year’s Sea Otter Classic as attendees enjoyed mostly sunny skies, with a little chilled wind—make that a lot of wind one day, with gusts on Saturday reaching 25 miles per hour.
Posted April 21, 2008
Scott USA marketing director Adrian Montgomery stopped by BRAIN world headquarters only a day after Sea Otter ended. That's dedication, baby!!!
Happy Earth Day!!!
Posted April 21, 2008
OKLAHOMA CITY, OK (BRAIN)—BikeMine has a new owner. Vittoria Industries has bought its American distributor creating a new company, Vittoria Industries North America.
Posted April 20, 2008
Fizik's marketing ringleader Suzette Ayotte is all smiles at Sea Otter. Thanks to Sea Otter and all the industry folks we talked to for making it a great experience once again.
Posted April 19, 2008
MONTEREY, CA (BRAIN)—Bicycling magazine announced on Friday at Sea Otter the winners of the 2008 Editors' Choice Awards in the bike-specific category.
Bicycling's editor-in-chief Steve Madden, and product test director Matt Phillips, presented the awards to the 11 winners.
Posted April 19, 2008
MONTEREY, CA (BRAIN)—Niner Bikes unveiled its limited edition M.C.R. frame on Friday afternoon at Sea Otter along with IMBA, which will receive the proceeds from the sale of the bikes.
Posted April 19, 2008
MONTEREY, CA (BRAIN)—Shimano had a busy Sea Otter with the launch of two new mountain bike groups, a 29er wheelset and E-Thru 15-millimeter hubs.
Saint, Shimano’s freeride and downhill racing group, has also been redesigned since its introduction.
Posted April 19, 2008
MONTEREY, CA (BRAIN)—SRAM launched new product on Friday to a swarm of Sea Otter media for both its road and mountain bike lines.
Posted April 17, 2008
WATERTOWN, MA (BRAIN)—Seven Cycles has hired Jim MacLeod to be the company's director of global sales.
Posted April 17, 2008
SINGAPORE (BRAIN)—BikeAsia, the Bicycle and Motorcycle Show of South-East Asia, held in Singapore from April 10-13, was a huge success.
Posted April 17, 2008
MONTEREY, CA (BRAIN)—Sea Otter has announced dates for next year's show. It will be from April 16-19, 2009.
The first day of Sea Otter 2008 got off to a good start, with warm sun and blue skies. The forecast calls for continued blue skies and cooler temperatures over the weekend.
Posted April 17, 2008
WILMINGTON, MA (BRAIN)—Sports Adventures International S.A., a newly formed Swiss investment group, has acquired Pedro’s from its parent company, Swix Sport USA.
The terms of the deal, which becomes effective May 1, were kept private.
